Although the goal of inbound marketing is for your business to be found by consumers that are looking for information on products or services in your industry through search engines and social media, it doesn’t stop there.
These slides are from a webinar presented by Tyler Garns that can be viewed here: http://partners.infusionsoft.com/2011webinar/inbound
Register for this webinar and learn how you can effectively turn your inbound marketing into sales. During the webinar, Tyler will show you how to turn inbound marketing into to sales by explaining:
* How most inbound marketers "catch and release" those interested in their product or service
* How to turn inbound traffic into antsy buyers
* How to create and measure a return on investment with your inbound marketing efforts
* How to sell more without being too pushy
Inbound marketing can be a powerful play for your business if you use it the right way. By combining inbound marketing with other marketing tactics, your small business can create a strong presence on and off the web.
13. Use The Right Content
• Enter the conversation already going on in
your prospect’s mind
• What are they thinking about?
• What are their desires? Pains?
• What content can you give them that helps?
• How can you use this content to establish
yourself as the expert?
• Let’s see some examples...
@tylergarns
14. Examples
• Free Reports • Coupons
• Ebooks • Webinar
• Video • Teleseminar
• Exclusive • Podcast
Membership Site
• Audio Download
• Get A Quote
• Survey
• Contest Drawing
• Live Event
• Free Trial
• RSS Feed
@tylergarns
39. Automated Customer Follow Up
Sammy
Business Owner
2 Days 3 Days 5 Days
2 Days 3 Days 5 Days
@tylergarns
40. Automated Customer Follow Up
Sammy
Business Owner
2 Days 3 Days 5 Days
2 Days 3 Days 5 Days
2 Days 3 Days 5 Da
@tylergarns
41. Automated Customer Follow Up
Sammy
Business Owner
Marketing
Personal Touch
Training Employees
Business Growth
2 Days 3 Days 5 Days
2 Days 3 Days 5 Days
2 Days 3 Days 5 Da
@tylergarns
48. How To Turn People Into
Antsy Buyers
• Don’t overdraw your account
• Provide value that is meaningful to your
prospects
• Use your follow up to proactively resolve
concerns that may come up in the sale
• Use emotional triggers (fear, pain, desire, etc)
• Tell customer stories
• Help them envision themselves experiencing the
benefit of your product/service
@tylergarns
51. Social Media Money Formula
• Create compelling or interesting content
• The content must lead them to an opt-in for more
valuable content
• Share the content via social sites
• Capture leads
• Follow Up
• Sell them
+
@tylergarns
52. 3 Black Holes
• Black Hole #1: Lost
Traffic
- How many people came
& left?
@tylergarns
53. 3 Black Holes
• Black Hole #1: Lost
Traffic
- How many people came
& left?
@tylergarns
54. 3 Black Holes
• Black Hole #1: Lost
Traffic
- How many people came
& left?
• Black Hole #2: Lost
Leads
- How many leads didn’t
buy right away?
@tylergarns
55. 3 Black Holes
• Black Hole #1: Lost
Traffic
- How many people came
& left?
• Black Hole #2: Lost
Leads
- How many leads didn’t
buy right away?
@tylergarns
56. 3 Black Holes
• Black Hole #1: Lost
Traffic
- How many people came
& left?
• Black Hole #2: Lost
Leads
- How many leads didn’t
buy right away?
• Black Hole #3: Lost
Customers
- 68% - Indifference
@tylergarns
57. 3 Black Holes
• Black Hole #1: Lost
Traffic
- How many people came
& left?
• Black Hole #2: Lost
Leads
- How many leads didn’t
buy right away?
• Black Hole #3: Lost
Customers
- 68% - Indifference
@tylergarns
63. What is Infusionsoft?
• No More Spreadsheets,
Rolodexes, Sticky note
• Killer Management Sales
Opportunities & Pipelines
• Easily Capture Leads with
Web Forms
• Ridiculous Ability to
Segment (tags)
• Powerful Outlook Plugin
@tylergarns
64. What is Infusionsoft?
• Build “Smart” Email
Campaigns
• Easily Design Gorgeous
Emails That Match Your
Brand
• Get to the Inbox with 99%
Deliverability
@tylergarns
65. What is Infusionsoft?
• Sell Your Goods Online with
a Shopping Cart & Order
Forms
• Automatic fulfillment
• Automatically Trigger
Follow-Up After The Sale
(no more exporting &
importing into your email
marketing system)
@tylergarns
66. What is Infusionsoft?
• Turn Any Customer
Behavior Into A Trigger For
Follow Up
• Automate Your Daily Tasks
• Be More Efficient In The
Way You Handle Leads &
Customers
• Do More With Less
@tylergarns