Why should you make the switch from blogger to Amazon e-book author? For starters, authors who self-publish through Amazon, Barnes & Noble and Apple earn a whopping 40%-70% in royalties (as opposed to 10%-15% for traditional books). During the session, Jim Kukral, author of more than 10 e-books, shared his secrets to creating, formatting, pricing, launching and marketing your e-book on Amazon.

1. Author! Author!: Build Your Sales
and Reputation With E-Books
No Publisher Needed!
Jim F. Kukral
CEO, DigitalBookLaunch.com
@jimkukral

2. Attention! This Book Will Make You
Money
Wiley & Sons, 2010
“Traditionally” Published

3. $35k crowdfunding
Given away over 45k
books
Earn more long-term
with each new book

4. More Success…
Generate 3-5 leads a day
Increased my consulting fees x3
Each book leads to new readers, fans
& customers

6. STOP BLOGGING!!!!!!
Just kidding, or am I?
Blog or book will do more for you?
How much time do you spend “blogging”?
Do both! Why not?
Blog to book!

7. Secrets to Amazon Success
 Title: Think key words & Amazon
categories
 Price: Between $2.99 & $9.99
 Formatting: It’s not so hard
 Cover Image: Make it stand out!
 Reviews and Likes are Important
 Research the competition

9. Amazon Formatting
 Must be done correctly for links to
work and for Amazon to accept it,
same with B&N, iBooks…
 Not rocket surgery
 Pressbooks.com
 Scrivener

10. Cover Image
 Professional
 Want to be taken seriously
 Set the right tone (who’s buying it?)
 Appeal to men & women if
applicable
 Make your name fully visible!

11. Imagery: Pick the right
Image
What does it mean?
Does it jump?
Don’t pay too much!

12. Amazon Reviews
 As many as possible
 You want a few 4’s to be credible
 Don’t take the negative reviews
personally
 You want the 5’s to be at the top in
“Most Helpful”
 You want most recents to be high

13. Launch Process
 Goal: “Hot New Release” &
“Bestseller”
 Book marketing starts at book
conception
 Hollywood trailer
 Use social media
 Build email list
 Launch!

14. jim@jimkukral.com
@jimkukral
www.jimkukral.com
AuthorMarketingClub.com