OSRAM Opto-Semiconductors hired Ingenex Digital Marketing to create a virtual trade show experience for LIGHTFAIR International 2010 that included capturing video, photos, and testimonials from the event and publishing them on a dedicated website. The virtual trade show saw over 23,000 pageviews and strong social media engagement. It provided an effective way to promote OSRAM's products and brand online to the 22,000 attendees and beyond.

1. LIGHTFAIR INTERNATIONAL 2010
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2. OSRAM Opto-Semiconductors wanted to
make a big impression at LIGHTFAIR
2010,
and give their customers & partners
something to talk about
So they hired Ingenex Digital Marketing
to create a Virtual Trade Show Experience
The results are illuminating

3. 160,000 square feet
1,600 booths
498 international manufacturers
22,000 Attendees

4. 1
Virtual
Trade Show
Experience

5. Booth 315

6. ledlight.osram-os.com/lightfair2010

7. What happens when you send
the social media marketing team from
Ingenex Digital Marketing to a trade show...
...to create content, capture testimonials, and produce
film & video of your event, then publish on your
exclusive virtual trade show web site?

8. Useful and Informative Content
[May 3 - May 21]
45 Total Content Posts
17 Videos 52 Photos
Produced Published

9. Traffic, Links, & Interaction on Web Site
[May 3 - May 21]
23,532
Pageviews 4,088
Visitors
Page 1 on Google
for “LIGHTFAIR”
101 Outgoing
Clicks to Partners

10. Extreme Media Consumption
[May 3 - May 21]
6,495
Video Views
786
Photo Views
2,772
Embedded Video Views

11. Online Buzz Increase
[May 3 - May 21]
72 Subscribers
Newsletter
50+ New Links
into LED site
Added
958 Facebook 30 New Fans
on Facebook
Pageviews
200+ Online Mentions

12. Google Ranking & SEO Boost
[May 3 - May 21]
#1 Google Result for:
osram lightfair lightfair virtual trade show
osram virtual trade show 2010 virtual lightfair
osram-os lightfair osram trade show
osram videos
osram-os trade show osram-os virtual trade show
osram-os video 2010 virtual trade show

13. The Virtual Trade Show Experience for OSRAM Opto-
Semiconductors was an overwhelming success
Our content was covered by industry giants
including WIRED and LEDs Magazine
OSRAM Opto-Semiconductors plans to continue
the success and provide engaging content at the
LED Light Site - http://ledlight.osram-os.com Join us!

14. LIGHTFAIR INTERNATIONAL 2010
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