The document discusses the rise of social media and its potential business applications. It notes that 6 out of 10 Norwegian businesses decided to use social media in their strategies in 2009. However, traditional marketing does not work for social media. Instead, businesses should listen to customers, engage with them, encourage actions and sharing of content. Potential applications include monitoring conversations, customer service, creating debates and loyalty. Key advice includes that the social media landscape changes rapidly so businesses cannot rely on current platforms, and that the rules of engagement have changed so messaging can no longer be fully controlled.
3. Why the F**k should I care?
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL
4. The top sites on the web Alexa.com 28/01/2010
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL
5. The top sites on the web Alexa.com 28/01/2010
1. Google 11. Yahoo (Japan)
2. Facebook
3. Youtube
12. Twitter
13. Google (India)
“The force is
4. Yahoo! 14. Google (China) strong with this
5. Windows Live 15. Myspace
6. Wikipedia 16. Sina.com (China)
one!”
7. Blogger.com 17. Google (Germany)
8. Baidu.com 18. Wordpress
9. MSN 19. Amazon.com
10. QQ.com 20. Microsoft.com
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NORWEGIAN DESIGN COUNCIL
7. “I should be working on
some freelance
assignments but instead
I’m watching Showgirls
on VH1”. Karen Wilson on Twitter
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NORWEGIAN DESIGN COUNCIL
9. Survey of Norwegian Businesses in
September 2009
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NORWEGIAN DESIGN COUNCIL
10. Survey of Norwegian Businesses in
September 2009
6 out of 10 decided to use social
media as part of their business
strategy.
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NORWEGIAN DESIGN COUNCIL
12. Apple iPad
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NORWEGIAN DESIGN COUNCIL
13. Apple iPad
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NORWEGIAN DESIGN COUNCIL
14. Apple iPad
Google blog search 28/01:
7,192,998 for ipad
201,403 for itablet
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NORWEGIAN DESIGN COUNCIL
15. Apple iPad
Google blog search 28/01:
7,192,998 for ipad
201,403 for itablet
Hitwise 27/01:
“A portfolio of searches including
terms such as ‘apple tablet’, ‘apple
islate’, ‘itablet’, and ‘ipad’ accounted
for 1.9% of all laptop related searches
in the UK last week.”
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NORWEGIAN DESIGN COUNCIL
16. A HUGE market
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NORWEGIAN DESIGN COUNCIL
21. L isten
Engage
Action
Pass it on
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
22. 1.Listen
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NORWEGIAN DESIGN COUNCIL
23. It is all about
dialogue. You
have to be
able to listen!
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NORWEGIAN DESIGN COUNCIL
24. 2. Engage
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NORWEGIAN DESIGN COUNCIL
25. Februar 2007
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NORWEGIAN DESIGN COUNCIL
26. Februar 2007
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NORWEGIAN DESIGN COUNCIL
27. Alternate Reality Game (ARG)
Year Zero
Nine Inch Nails album
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http://www.42entertainment.com/yearzero/ NORWEGIAN DESIGN COUNCIL
28. Alternate Reality Game (ARG)
Year Zero
Nine Inch Nails album
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http://www.42entertainment.com/yearzero/ NORWEGIAN DESIGN COUNCIL
29. 3.5 million people
Alternate Reality Game (ARG)
Year Zero
Nine Inch Nails album
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http://www.42entertainment.com/yearzero/ NORWEGIAN DESIGN COUNCIL
39. Application areas for
social media
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
40. Application areas for
social media
1. Monitor
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
41. Application areas for
social media
1. Monitor
2. Customer service
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
42. Application areas for
social media
1. Monitor
2. Customer service
3. Create debate
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
43. Application areas for
social media
1. Monitor
2. Customer service
3. Create debate
4. Create loyalty
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
44. Application areas for
social media
1. Monitor
2. Customer service
3. Create debate
4. Create loyalty
5. Get feedback
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
45. Application areas for
social media
L isten
}
1. Monitor Sales (!)
Engage 2. Customer service Measuring
3. Create debate Analysis Action
4. Create loyalty Marketing
Spread the word
Pass it on 5. Get feedback
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL Jevnaker (2010)
46. The “Rules”
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BlueStateDigital
NORWEGIAN DESIGN COUNCIL 2009
47. The “Rules”
1. Drive action
2. Be authentic
3. Create ownership
4. Be relevant
5. Create a strong, open brand
6. Measure everything
7. Always listen
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BlueStateDigital
NORWEGIAN DESIGN COUNCIL 2009
48. Advice
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NORWEGIAN DESIGN COUNCIL
49. Advice
1. It is not just about Facebook or Twitter. The market
changes rapidly.
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NORWEGIAN DESIGN COUNCIL
50. Advice
1. It is not just about Facebook or Twitter. The market
changes rapidly.
2. Social media changes the way we live, work and
interact.
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL
51. Advice
1. It is not just about Facebook or Twitter. The market
changes rapidly.
2. Social media changes the way we live, work and
interact.
3. The rules of the game has changed. You can’t control
messaging in the same way that you used to.
NORSK DESIGNRÅD
NORWEGIAN DESIGN COUNCIL
52. Advice
1. It is not just about Facebook or Twitter. The market
changes rapidly.
2. Social media changes the way we live, work and
interact.
3. The rules of the game has changed. You can’t control
messaging in the same way that you used to.
4. No truths are given. We can’t even predict what will
happen 5 years ahead. Do not trust incumbent business
leaders for predictions of the future....
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NORWEGIAN DESIGN COUNCIL
53. “I think there is a
market for maybe 5
computers”.
Thomas Watson, Chairman of IBM 1934
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NORWEGIAN DESIGN COUNCIL
54. “There is no reason
anyone would want a
personal computer”.
Ken Olson, DEC 1977
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NORWEGIAN DESIGN COUNCIL
Notas del editor
Tim O’Reilly som gjorde begrep kjent i 04 Sosiale nettjenester som avhenger av aktiv deltagelse fra brukerne for å kunne ekspandere.