1. Event presentation
Top Executive Summary

2. Content
Event description
What does IGW stand for?
Event organizer
Official guests
Guests selection strategy
Program strategy

3. Event description
International GolfWeek (IGW) is a festival-like forum of
international golf top names offering unique educational
and golf promoting minievents to general public, IGW
partners, and golf industry professionals.
IGW is all about offering a thrilling personal experience
to the visitors with the stars of the golf world i.e. players,
coaches, caddies, designers and other specialists
specialists – all in a unique, „outside-of-the-ropes“ type of
atmosphere.
After a great success of the inaugural IGW 2006
headlined by Tiger Woods’ coach Hank Haney and
Costantino Rocca, the IGW grew bigger and international
with Graham Marsh, Fanny Sunesson,, Ernie Els, Jamie
Ballantyne, Chubby Chandler, Alex Čejka, Simon Holmes
and many others.
.
Officialvisual,InternationalGolfWeek2008

4. What does the IGW stand for?
Once-in-a-life-time sporting and social
experience for all visitors
Absolute thrill to all golf nuts and fans
Unique educational and promo formats
Optimal business relationship building
environment
New business and social contacts
Friendly atmosphere, lots of
informal fun
Extensive primary and secondary PR Tiger Woods’ coach, Hank Haney, during the Partners’ Private Lesson at IGW 2006

5. Event organizer
IGW is designed by and organized by Alan Babicky
for the first time in 2004. Alan is a former business
executive with over 15 years of international
experience in marketing, PR and business
administration. Alan belonged to top European
midamateur players for more than a decade before
turning professional in 2004.
INGOLF does business from golf course design and
construction to consulting, from event management
to organizing golf programs at schools. INGOLF
manages projects in more than 5 other CEE
countries.
INGOLF is the Official representative of Chubby
Chandler´s International Sports Management
company in several Central and Eastern European
countries.
www.ingolf.cz
Official Guests of IGW 06 (left to right) Hank Haney, Costantino
Rocca, Fanny Sunesson Alan Babicky and Richard Rayment

6. Two sides to International GolfWeek
The success of IGW among public AND sponsors is based upon the „two sides“ to the program. His unique concept
optimally combines „sponsors (partners) only“ with components open to general public. Some events are all access.
The proportion may vary in accordance to the sponsors’ needs.
• „Corporate side“ – is designed to provide truly exclusive and unforgetable golf experience to the sponsors and their
VIP guests. This part of the program can be invisible to the public and media (should the need be).
• „Public side“ – general public has a chance to enjoy, watch and or participate in lessons, seminars, lectures, mini
tournaments and other events of the „public hemisphere“ of the program. The „entry“ can be made in many awareness
raising ways: product promotions, radio or TV contests, simple purchase of tickets etc.
Private Lesson by Ernie Els Fanny Sunesson caddying for on of the Partners
during Best Hole Of My Life
Alex Cejka, Simon Holmes, Jessica Korda and
Klara Spilkova during the How Low Can YOU Go?
charity match

7. Official Guests strategy
Trademark complexity of a typical IGW program calls for selecting a line up of the Official Guests which
would include, but not be limited to: at least one star player, several „supporting players“ (possibly local),
famous international coach, other specialists from golf industry (designer, doctors, fitness coaches),
talented local juniors and golf playing local celebrity.

8. Official IGW Guests to date ….
Ernie Els – Winner of the US Open and British Open, former World Nr .1
Hank Haney – one of the top coaches of the world, personal coach of Tiger Woods
Alex Cejka – Top European Player 1995, Volvo Masters, World Cup winner for
Germany
Fanny Sunesson – golf strategy specialist, Member of the Caddie Hall of Fame, ex
caddie of Nick Faldo, caddie of Henrik Stenson
Costantino Rocca – once a top player in Europe, the winner of 1996 PGA
Championship at Wentworth, defender of Tiger Woods in Ryder Cup single match
at Valderrama in 1997
Graham Marsh – 57 titles worldwide, US Senior Open 97 Champion, respected
golf course designer
Simon Holmes – Sky Sports Analyst, leading European coach, ex coach of Seve
Ballesteros, Nick Faldo, author of Golf School a Golf Strategy DVDs,
Richard Rayment – golf manager, RDI Sports, manager of Alex Cejka and others
Petr Nemec – European PGA Five Star Award 98, top coach
Chubby Chandler – owner of ISM, manager to Lee Westwood and many others
Reinhard Sirch – famous German TV golf commentator
Danielle Masters - Leading Ladies European Tour member, Amateur World Golf
Champion
Jamie Ballantyne - Scottish golf coach, staff member of the Graham Marsh Golf
Academy
Jacques du Toit – famous Australian coach
Roman Svoboda – top amateur CZ player
Klara Spilkova – youngest member of the Ladies European Tour
Jessica Korda – Australian Open Winner 2011

9. The Official Ambassador of IGW
Simon Holmes
Leading European coach
Former coach of Nick Faldo, Seve
Ballesteros, Bernhard Langer and many
others
Sky Sports Golf Analyst
Founder of Simon Holmes
Golf Academy

10. IGW typical golf program components
IGW Open Amateur tournament
Beat „the Star Player“ Skills Challenge
Winners´ Lesson
The Best Hole of My Life
How Low Can YOU Go?
Longest Drive
Target Challenge
Big Putt
Feelin’ like a pro
And other forms of practice sessions, private lessons, seminars, playing lessons, video
projections, demonstration lessons, etc.
This is a selection of components to provide an idea of a typical IGW program:
Official program poster of the innaugural International GolfWeek 2006

11. IGW non-golf program components
The International GolfWeek program also
includes at least Opening Bonanza and
Closing Coctail parties as well as Big Gala
Night. Lunches with… and Breakfasts with…
are ideal link between the golf and non-
golfing program .
Mirek Topolanek, the Czech Prime Minister, hosting a Partners’dinner with
Chubby Chandler and Ernie Els
Richard Rayment and Costantiino Rocca at the Partners’ dinner
the romantic setting of downtown Prague
Partners’ Dinner being the most exclusive
social event as only a small group meets
the Official Guests for dinner and a Charity
private putting contest (outdoor with
torches).

12. Something is just unforgettable…
Vaclav Klaus, Czech president (center), a non-golfer,
watching a BIG Putt Conjtest
Katerina Neumannova, the Olympic Gold Medal
winner, saying that she would rather be a golfer…..
ErnieEls with Czech Miss contest finalists
The very first IGW Official Press Conference, the next
morning after the British Open, Hank Haney (center)
answered questions for 4 hours
Graham Marsh: „Where is my putter, it made me 47
million dollars
The hands of Hank Haney, Tiger Woods’ coach,
exchange the right feeling for the grip pressure with
the hands of one of „unknown atendees“ during a public
lesson…

13. Something is just unforgettable…
Simon Holmes: „I’ve never hit a chopper out
of rough…”
Jacques Du Toit said: „I could use a pair of hands here ….
“during a public Winners’ Lesson, when this picture was
taken ”
The REAL cannon start
AlexCejka: “Where do I play here…?“
Hole nr. 10 on the course he designed….
Fanny Sunesson:„…this placement is called a sucker’s pin…
Only Tiger played here last year…“

14. Ernie Els “outside of the ropes”
with his grateful fans – a picture that sums up the filosophy of the event.