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SoftLayer & Ingram Micro:
A Winning Combination for Partners
Manuel Daza
Channel Development Specialist EMEA – IBM
SoftLayer
March 31st, 2015

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Platform Benefits
•Deploy in one of SoftLayer’s 22 Datacenters
•Open & Flexible Deployment
lMicrosoft, Linux, Citrix, VMware
•Carrier Grade Global Network & Partnerships
•Unlimited Support 24x7
Acquired by IBM in July 2013
SoftLayer: Global IaaS Leader

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India
China
Hong Kong
Singapore
Melbourne
Sydney
Tokyo
Seattle
San Jose
Los Angeles
Mexico City
Houston
Denver
Dallas
Miami
Atlanta
Washington D.C.
Montreal
Toronto
Chicago
London
Frankfurt
Paris
Amsterdam
Brazil
New York City
Data Centre and Network Point of Presence
Network Point of Presence
Key design elements
 Control and transparency
 High performance
 Data sovereignty
 Security
Localized capabilities
IPv4/IPv6 dual stack
Global DNS
Global DDOS mitigation
Global internet exchanges and
peerings
Global expansion
40 data centers worldwide in 15
countries and five continents globally,
including North America, South
America, Europe, Asia and Australia.
Latest data centers to launch are
Melbourne, Paris, Mexico City, Tokyo,
Frankfurt
IBM will open 15 new centers
worldwide adding to the existing global
footprint of 13 global data centers from
SoftLayer and 12 from IBM.
Global footprint

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SoftLayer enables enterprise-grade,
best-in-class performance and reliability
Web Mobile
Data Centre Pod
Triple Network Architecture
API
Common User Interface and APIs
Data Centre Pod Data Centre Pod
Infrastructure Management System
Bare Metal
Servers
Virtual Server
Instances
Private
Clouds
Web Application
2.7x faster
46% lower price
4.9x better price
performance
1Results are based on an IBM internal study of a basic web application workload. Results obtained under laboratory conditions, not in an actual
customer environment. IBM's internal workload studies are not benchmark applications, nor are they based on any benchmark standard. Customer
applications, differences in the stack deployed, and other systems variations or testing conditions may produce different results and may vary based
on actual configuration, applications, specific queries and other variables in a production environment. Pricing based on published US list prices
available as of 3/10/2014.
Deep Analytics
11% faster
2.6x lower price
2.9x better price
performance
Message Delivery
13x better performance
11.5x better price
performance
Across essential workloads, SoftLayer stands apart1:
Control
Performance
Flexibility
24x7 support
Full visibility
Simple, powerful
management
Easily scalable
Fully customizable
Superior throughput
Redundant, highcapacity networks
High security
Differentiation: Unique capabilities and design:

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Next Gen enterprise appsBorn on the web
Moving to the cloud
SoftLayer services born on the web customers and meets the
cloud demands of businesses across the spectrum
SoftLayer works for organizations

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Global Cloud Platform
•Only infrastructure solution with a common management interface and API across a
unified architecture
•Customers mix and match bare metal servers, virtual server instances and turnkey
private clouds and manage them from a single control pane or API
•All deployed on-demand and provisioned automatically in real-time

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To Configure Workloads on SoftLayer
Specifications of your Server
−Number of Cores/Processor?
−How much RAM?
−How much Storage?
−Operating System Type?

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Workloads Running on SoftLayer

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Workloads Running in the cloud
•Active Directory & Exchange
•File Servers
•App and Database Servers
•Web Servers
•Private and Hybrid Clouds
•Backup / DR / BC
•Test & Development
•“Born in the Cloud”
•PSA/RMM Tools

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When to Use What?

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Custom Server Configurations from

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To….

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…And anywhere in between

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Bare Metal Monthly

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…Or Hourly

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How It All Fits Together
Data Center & Pods
•Standardized, modular hardware configs
•Lower inventory carrying costs
•Maximize asset utilization & profitability
•Increase provisioning flexibility
•Globally consistent service portfolio
Triple Network
•Proprietary network architecture
•Pod design allows customers grow to across
multiple racks or rows in the same layer 2/3
domain as needed.
SoftLayer Infrastructure Management System
•Bare metal & virtual server provisioning
•Integrated BSS/OSS
•Comprehensive network management

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SoftLayer Differentiators

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78GB@$0.12/GB
per month1
7% of
contract2
Standard Medium
2 EC2 Compute
Units, 3.75GB
RAM, 410GB
storage CentOS
6 64bit
2 core – 4GB RAM
400GB storage
103
102
Effective pricexx
Storage and bandwidth are included
in SoftLayer base price
Key takeaways:•Competitors mayappear to havelower prices, but inreality you can endup paying thesame or more•SL’s price includesmany features thatcustomers areotherwise forced topay extra for•Includingsubstantialbandwidth in ourprice allowscustomers topredict billingtotals
25/03/1525/03/15
25/03/15
SL’s price transparency makes it easy for
customers to know what they are getting
List price Bandwidth Support
SOURCE: Amazon website; SoftLayer
1 Based on observed average customer bandwidth consumption for comparable configurations
2 Actual cost may range from 7-10% of total contract
6

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Benefits to Partners
•Deploy any x86 Software or Hypervisor
•Free Traffic between every DC (Backup, DR and HA)
•Predictable Costs
−Support: Unlimited Chat, Ticket and Phone Support
−Bandwidth Allocation
•Best Price for Performance
−Dedicated Compute
−All inclusive prices

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Separation of Responsibilities

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The Value of Cloud Computing
Agility
Instant access to the
computing power
and scale
that you
need Utility
You pay for
what you consume
It’s accessible anywhere …for anyone …at anytime
Ubiquity

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SoftLayer and Ingram Micro
Linda Van Den Heuvel
SoftLayer Channel Sales Leader EMEA

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Where do partners make
moneyChanging Key Decision Makers
Cloud is extremely important to overall business success
LOB’s strategic interest in cloud will soon surpass IT’s and it spans virtually every area of the business
(finance, operations, sales and marketing, product development).
IT 18% increase
Today In three years
LOB 112% increase
58%
49%
72%
34%
Not only do business leaders believe cloud is crucial – they’re getting hands-on with
their organization’s cloud initiatives
Who manages cloud services in your organization?
IT IT/LOB
partnership
Line of business Other
52%
45% 16% 36% 3%
Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation
For more info, visit: ibm.com/ibmcai/globalcloudstudy

25. Five key characteristics describe our most successful business partners
5
Prefer partnering for IaaS vs. building their own
Market value-added products or services vs. pure reselling
Developed cloud native / cloud ready offerings
Selected proven workloads
Familiar with recurring revenue models / cloud business expertise

26. SoftLayer program enhancements are geared to help you make
money, build skills and drive demand
Make Money
Build Skills
Drive Demand
Increased margins
Expanded DC location options
Ingramm Cloud marketplace
SoftLayer program marks
SoftLayer Fundamentals capabilities on
New! Solution Design course based on workload characteristics

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Discount Schedule
Level Monthly Total Discount
Tier 1 $1 - $3,000 5%
Tier 2 $3,000 - $4,999 8%
Tier 3 $5,000 - $14,999 10%
Tier 4 $15,000 – 24,999 15%
Tier 5 $25,000 - $99,999 17.5%
Tier 6 $100,000+ 20%

28. Build your Softlayer skills
SoftLayer on demand webinars
Overview
Cloud architecture
Network
Security
Storage
Managed services
Management and monitoring
Maximizing SoftLayer competitive
differentiators
SoftLayer Fundamental Topics
Build Skills
* New location(s) in 4Q
Sources: 1. Forrester Research, Cloud Channel Trends, 2013 to 2014, February 2013,
SoftLayer Solution Design
•Analyzing business drivers and workload requirements
• Making architecture decisions and justifying the choices
• Designing the infrastructure
• Creating the detailed design

29. Audience Trademark Available
“Built on” Audience
Services & Solution
Providers
SoftLayer Program marks
Show off your connection to us?
Drive Demand
1 Must have a signed agreement in place with SoftLayer (i.e., SoftLayer Reseller Agreement, SoftLayer Referral Program Agreement) and agree to the SoftLayer Trademark License Agreement
terms and conditions

30. IaaS and SoftLayer Playbooks

31. •Emphasize Business Outcomes
•Look for:
•New Projects/Apps/Initiatives
•“Disposable IT”
•HW Refresh
•Research and Development
•Build:
•Redundancy
•Vertical Solutions
•Storage/Backup
•Collaboration
•Provide Vision
Target the Right Opportunities

32. Call to Action
•Sign up as an IBM SoftLayer reseller through Ingram Micro
•http://www.ingrammicrocloud.com/softlayer-programs/
•Educate your sales and technical teams
•http://softlayer.com/training
•Begin transferring internal workloads to SoftLayer

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Working with
SoftLayer and Ingram Micro

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Questions?
Manuel Daza
manuel.daza@ie.ibm.com
@dabarsm
ibm.biz/manueldaza
www.IngramMicroCloud.com
www.SoftLayer.com
www.IBM.com/PartnerWorld/Cloud
www.IBM.com/Cloud

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@dabarsm