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HIGH	
  NET	
  WORTH	
  	
  
                                                                                                            MARKETING	
  SERIES	
  


New Threats Facing the HNW and What You Can Do About Them
	
  




                              Alexa	
  Dell,	
  the	
  daughter	
  of	
  Dell,	
  Inc.	
  (NASDAQ:	
  DELL)	
  CEO	
  Michael	
  Dell,	
  
                              had	
  her	
  Twitter	
  account	
  taken	
  down	
  after	
  sharing	
  an	
  Instagram	
  photo	
  
                              on	
  the	
  Tumblr	
  Rich	
  Kids	
  Of	
  Instagram.	
  


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InKnowVision Institute

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  to	
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          www.InKnowVision.com   All Content Copyright © 2012
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1.  Identify	
  New	
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2.  Problems	
  

3.  Solutions	
  


         www.InKnowVision.com   All Content Copyright © 2012
POLL



Do	
  You	
  Believe	
  The	
  Internet	
  Is	
  A	
  
Threat	
  To	
  the	
  Wealthy?	
  




        www.InKnowVision.com   All Content Copyright © 2012
Traditional Risks
New Threats




  www.InKnowVision.com   All Content Copyright © 2012
 
	
  
	
  
	
  
	
  
•      Decision-­‐making	
  	
  
•      ConYidentiality	
  	
  
•      Code	
  of	
  conduct	
  	
  
•      ConYlict	
  resolution	
  	
  
•      Education	
  	
  
AND ….

•    Employment	
  	
  
•    Family	
  risk	
  management	
  	
  
•    Medical	
  
•    Philanthropy	
  
•    Travel	
  
•    Trust	
  distribution	
  
•    Vacation	
  properties	
  
Facebook	
  
-­‐	
  850M	
  monthly	
  active	
  	
  
-­‐	
  250M	
  photos	
  uploaded	
  every	
  day	
  
-­‐	
  425M	
  mobile	
  users	
  




                                    JEFFBULLAS.COM	
  -­‐	
  Apr	
  24	
  	
  
Twitter	
  
-­‐	
  465M	
  accounts	
  
-­‐	
  175M	
  tweets	
  a	
  day	
  
-­‐	
  1M	
  accounts	
  are	
  added	
  to	
  Twitter	
  daily	
  
LinkedIn	
  
-­‐	
  2	
  new	
  members	
  join	
  every	
  second	
  
-­‐	
  USA	
  leads	
  membership	
  at	
  57M,	
  
Europe	
  has	
  34M	
  members	
  
-­‐	
  $552M	
  revenue	
  in	
  2011	
  
YouTube	
  
-­‐	
  3rd	
  most	
  visited	
  site	
  (Alexa)	
  
-­‐	
  2	
  billion	
  views	
  per	
  day	
  
-­‐	
  44%	
  of	
  YouTube’s	
  users	
  -­‐12	
  and	
  34	
  of	
  
age	
  
Instagram	
  
-­‐	
  30M	
  users	
  
-­‐	
  The	
  release	
  of	
  the	
  Android	
  app	
  
version	
  saw	
  1M	
  downloads	
  in	
  1	
  day	
  
Pinterest	
  
-­‐	
  One	
  of	
  the	
  top	
  10	
  largest	
  social	
  
networks	
  with	
  11M	
  visits	
  per	
  week	
  
-­‐	
  10.4M	
  registered	
  users	
  
By	
  Carlos	
  Or+z,	
  Ganne1	
  
Megan	
  Merkel	
  is	
  brought	
  into	
  the	
  Penfield	
  (N.Y.)	
  Jus+ce	
  
Courts	
  Thursday	
  on	
  a	
  vehicular	
  manslaughter	
  charge.	
  
“I	
  hate	
  my	
  ex-­‐husband	
  wish	
  he	
  wasn’t	
  the	
  father	
  of	
  my	
  kid	
  so	
  he	
  could	
  be	
  
out	
  of	
  my	
  life	
  for	
  good!!!”	
  
	
  	
  
“My	
  daughter	
  hates	
  my	
  ex,	
  her	
  father,	
  and	
  the	
  courts	
  say	
  she	
  has	
  to	
  visit	
  
him.	
  He	
  gets	
  her	
  all	
  this	
  week	
  for	
  vacation.”	
  
	
  	
  
“My	
  ex	
  should	
  die	
  a	
  slow	
  painful	
  death	
  for	
  what	
  he	
  put	
  us	
  through”	
  
                            www.InKnowVision.com                   All Content Copyright © 2012
Michael Dell
www.InKnowVision.com   All Content Copyright © 2012
Photo:	
  sirtrentalot/Flickr	
  via	
  Crea4ve	
  Commons	
  
The	
  Jeweler	
  vs.	
  the	
  Media	
  




h<p://www.pbig.ml.com/pwa/pages/protecKng-­‐your-­‐good-­‐name.aspx	
  
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InKnowVision August 2012 HNW Marketing Webinar

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