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InKnowVision’s Monthly
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SUCCESS WITH THE
         INKNOWVISION PROCESS




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GOALS FOR TODAY

                    INDENTIFY A PROCESS
                    LEARN FROM OTHERS
                    OVERCOME FEAR
                      START ENGAGING


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AFFLUENT MARKET SIZE - TOTAL HOUSEHOLDS
                  1997-2011 in millions




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Astounding Facts About
                  Baby Boomer Business Owners




                           $500,000,000,000

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Where Have All the Estate
       Planning Lawyers Gone?
       Recent Forbes Article by Stephen J. Dunn




   “What matters is not whether the client is
   getting value, but whether he thinks he is
   getting value.”

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SECRETS TO SUCCESS




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IT’S NOT ABOUT THE FEES




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IT’S ABOUT RISK & REWARD




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IS THERE VALUE IN DOING THIS
                     TYPE OF PLANNING?




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InKnowVision LLC Copyright 2011
USE RED SHIRT STRATEGY




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YOU’LL NEVER GET THERE FROM HERE




InKnowVision LLC Copyright 2011
INTERNET ACTIVITIES
                           OF OLDER ADULTS




InKnowVision LLC Copyright 2011
77% OF ALL AMERICAN ADULTS GO
      ONLINE

      76% OF THOSE WHO ARE 50-64
      YEARS OLD (BOOMERS, INCLUDING
      THE CAREGIVING DAUGHTERS AND
      SONS) USE THE INTERNET

      46% OF SENIORS (PERSONS 65 YEARS
      AND OLDER) GO ONLINE
InKnowVision LLC Copyright 2011
THE DIGITAL DIVIDE
      HISPANICS (66%)
      AFRICAN AMERICANS (68%)
      RURAL HOUSEHOLDS (68%)
      HOUSEHOLDS WITH AN ANNUAL
       INCOME OF LESS THAN $30,000
     (63%)
      THOSE WITH ONLY A HIGH SCHOOL
     EDUCATION (69%)

InKnowVision LLC Copyright 2011
80%-90% ACCESS THE WEB

    CAUCASIANS (80%)
    SUBURBAN (80%)
    URBAN (78%)
    HOUSEHOLDS ANNUAL INCOME OF
   $50,000 OR MORE (92%-96%)
    THOSE WITH ANY COLLEGE
   (89%-93%)

InKnowVision LLC Copyright 2011
HEALTH INFORMATION ONLINE


          63%-65% OF ALL BOOMERS
          42% OF ALL SENIORS AGE
         66-74
          20% OF ALL SENIORS AGE 75
         AND OLDER



InKnowVision LLC Copyright 2011
48% SAID THEIR LAST SEARCH WAS
         ON BEHALF OF SOMEONE ELSE

         36% SAID IT WAS FOR THEMSELVES

         11% SAID IT WAS FOR BOTH
         THEMSELVES AND SOMEONE ELSE



InKnowVision LLC Copyright 2011
InKnowVision LLC Copyright 2011
InKnowVision LLC Copyright 2011
YOUR WEB PRESENCE MATTERS




WEBSITE CONTENT
InKnowVision LLC Copyright 2011
InKnowVision LLC Copyright 2011
72% OF BOOMERS USE EMAIL

  52% OF SENIORS AGE 66-74 USE EMAIL

  26% OF SENIORS AGE 75 AND OLDER
  USE EMAIL



InKnowVision LLC Copyright 2011
31%-33% OF BOOMERS USE
       SOCIAL NETWORKING

       20% OF SENIORS AGE 66-74 USE
       SOCIAL NETWORKING




InKnowVision LLC Copyright 2011
InKnowVision LLC Copyright 2011
InKnowVision LLC Copyright 2011
InKnowVision LLC Copyright 2011
ONLY 9 %
                                  APPROACH CLIENTS
                                  FOR
                                  NON- INVESTMENT
                                  BUSINESS

                                  •  LENDING
                                  • ESTATE PLANNING
                                  • INSURANCE



InKnowVision LLC Copyright 2011
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IT’S NOT ABOUT YOU




InKnowVision LLC Copyright 2011
BUY LIFE INSURANCE FROM
                    A ROCK STAR?




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NOT YOUR AVERAGE ROCK BAND




        Gene Simmons, third from left, Cool Springs Life Equity Strategy.
        Max Gerber Photography




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1.  Would my family approve of this?


    2.  Would my boss approve of this?


    3.  Would all of my clients approve of this?


    4.  Would a court of law approve of this?




InKnowVision LLC Copyright 2011
HOW IMPORTANT ARE WARM
          INTRODUCTIONS AND REFERRALS ?




                         VERY & ESSENTIAL
InKnowVision LLC Copyright 2011
DON’T TAKE THEM FOR GRANTED




InKnowVision LLC Copyright 2011
InKnowVision LLC Copyright 2011
ADDING BUSINESS &
                       ESTATE PLANNING

                                  1.  Show them how
                                  2.  Teach them why
                                  3.  Build trust
                                  4.  Be likable



InKnowVision LLC Copyright 2011
DO SOMETHING UNEXPECTED

InKnowVision LLC Copyright 2011
NEXT STEPS




WWW.EDUCATE2MOTIVATE.COM
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WWW.EDUCATE2MOTIVATE.COM
InKnowVision LLC Copyright 2011
IMPROVE YOUR APPEARANCE

                        WEBSITE
                        SOCIAL MEDIA PLATFORMS
                        NEWSLETTER
                        OFFICE



InKnowVision LLC Copyright 2011
GET OUT OF YOUR OFFICE




InKnowVision LLC Copyright 2011
PROCESS STEPS




InKnowVision LLC Copyright 2011
CALL ME FOR A ONE HOUR FREE
      CONSULTATION TO GET STARTED

      KIM HAMILTON
      KIM@IKVLLC.COM
      312-912-7339 DIRECT



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