Session 3: InMobi Advertising SDK Tips and Tricks - Rishabh Chowdhary, the developer of InMobi’s iOS ad SDK will take you through installation and provide tips and tricks to help developers get the most out of mobile advertising.

1. 1 World’s Largest IndependentMobile Ad NetworkRishabh ChowdharyNovember 7, 2010

2. How we stand today? Architecture dependant binary. Different iOS SDK’s. A single ad format for iPhone/iPod Touch. What about iPad? 2

3. What’s in store? One single fat binary to work across all architectures. Track Ad performance. iPad text/banner ads lined up. RMAs. Richer Ad Experience! Serve ad-units, not just ads! 3

4. iPad banner sizes( IAB Standards )

5. iOS SDK Guidelines Obtain your siteId from http://www.inmobi.com Add InMobiAdView.h , InMobiAdDelegate.h, InMobi_iPhone.a files to your project. Make sure your controller adheres to InMobiAdDelegate protocol. Don’t forget to mention your siteId! self.adView = [InMobiAdViewstartInmobiAdEngineAttachedDelegate:self];

6. How? Where? Refresh? UIViewControllers, UITabBarControllers, UITableViews,OpenGL ES. InMobiAdDelegate methods notify delegate about ad impression/clicked notifications. Minimum ad refresh interval – 30 secs.

7. Click-To-Action ( CTAs)

8. Phew! Testing? Test-mode: YES/NO. Sample ads. Add test-devices. Request a particular CTA.

9. All Done!Submit to App-Store!! Pre-submission to-do’s. siteId Test-mode- NO. Check impressions . Check CTAs. Optional- track performance. Post-submission to-do’ App- URL. Approve/Block Ads. Check reports

10. I don’t see ads?? Cross-check pre-app submission to-do’s. Did you forget to enter App-Url? Normal behaviour in advertising world. Contact us : publisher-support@inmobi.com

11. Download the InMobi SDK:https://www.inmobi.com/advertiser/registeruser.htmlThank You!