Q1 2015 Network Research reports on the latest mobile device and OS share trends on InMobi Network for Latin America

1. @InMobiwww.inmobi.com/insights /
18%
Ad impressions on
InMobi network
in Central and South
America on are
mobile websites.
82%
Ad impressions on
InMobi network
in Central and South
America on are
mobile apps.
Apple iPhone
Motorola XT1032
Apple iPad
Motorola XT1033
Samsung GT-I8552B
Handset Share Of Impressions Manufacturer’s Share Of Impressions
84.7% 13.1%
Tablets and
Connected Devices
Smartphones
Mobile
App
Mobile
Web
42% 12% 11% 9% 5% 4%
3%
14%
-1.3 +1.9
Others
79.7% 11.7% 3.9%
iOS Windows OSAndroid
-1.7
+1.6
2.2%
Feature
Phones
–0.6
8.8%
2.3%
2.5%
Top Countries by Region
Device Share Of Impressions
-2.0 +1.6 -2.1 -1.2 +1.4 +0.8 -0.1 +1.5
CENTRAL AND SOUTH AMERICA MARKET OVERVIEW
42.4%
BRAZIL
10.1%
ARGENTINA
11.2%
COLOMBIA FASTEST
GROWTH
#1
+1.6
2.7%
2.2%
OS Share Of Impressions
Q1 2015
+ - Percentage point change since Q4 2014
Q1 2015 Since Q4 2014
Since Q4 2014
Q1 2015 Q4 2014
+ - Percentage point change since Q4 2014
Q1 2015