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InMobi Network Research Global: Q1, 2015
1. @InMobiwww.inmobi.com/insights /
23%
Ad impressions on
InMobi network
globally are on
mobile websites.
77%
Ad impressions on
InMobi network
globally are on
mobile apps.
Apple iPhone
Apple iPad
Samsung GT-I9300
Samsung GT-I9500
Apple iPod
Handset Share Of Impressions Manufacturer’s Share Of Impressions
79.9% 17.1%
Tablets and
Connected Devices
Smartphones
Mobile
App Mobile
Web
37% 30% 4% 4%
3%
19%
+0.9 +0.2
Others
63.8% 30.3% 1.7%
iOS Nokia OSAndroid
-0.8
+2.0
-0.4
3.0%
Feature
Phones
-1.1
22.9%
2.9%
6.4%
1.7%
1.1%
Device Share Of Impressions
-3.0 +2.0 -0.2 -0.3 +0.1 -0.3 -0.1 +1.8
iOS has shown significant
growth in Q1 2015 overtaking
Android
1.1%
GLOBAL MARKET OVERVIEW
2% 2%
OS Share Of Impressions Key Insight for Q1 2015
Q1 2015
+ - Percentage point change since Q4 2014
Q1 2015 Since Q4 2014
Since Q4 2014
Q1 2015 Q4 2014
+ - Percentage point change since Q4 2014
Q1 2015