1.
MOBILE
MARKETING
STRATEGY
GUIDE
January 2017
BUSINESS DEVELOPMENT

2.
YOUR MOBILE MARKETING STRATEGY CHECKLIST
Identify your Marketing Budget for the Year
Choose Measurable Objectives
Identify your Target Audience
Decide - Reach or Quality
Pick a Generalist or Specialist

3.
IDENTIFY YOUR MOBILE MARKETING BUDGET FOR THE YEAR
Here are some facts that will help make you in the decision process
 60% of the webinar participants spend < 10% of their digital budgets on mobile
 25% of the webinar participants spend 10-25% of their digital budgets on mobile
 15% of the webinar participants spend > 25% of the webinar participants spend
Measure your campaign effectiveness across all digital channels to understand where to
invest your resources
Focus on your analytics to provide valuable insights into how your existing users interact
with your brand
Create a competitive analysis framework
Research your market thoroughly to identify an optimal budget for mobile

4.
ACTIVATION
AWARENESS
REGISTRATION
MEASURABLE
TRANSACTIONS
CHOOSE YOUR MEASURABLE OBJECTIVES
The marketing objective is not limited to the ones listed above.
Identifying an objective is crucial to measuring the success of your campaign

5.
IDENTIFY YOUR TARGET AUDIENCE
Meet Ann. Deal seeker. Fashionista. Lives in New
York.
Meet Sam. Thrill seeker. Gadget-freak, reader,
music-lover.
Your target audience is a set of individuals for whom your product was created. Additionally, leverage tools to
unearth new audience segments that engage and connect with your brand.

6.
Vs.
REAC
H
QUALITY
High price
Loyal Users
Large scale
IDENTIFY YOUR FOCUS : REACH VS. QUALITY
Low ROI

7.
IDENTIFY A USP : GENERALIST OR A SPECIALIST
Vs.GENERALIST SPECIALIST
Offers a complete stack
of product offerings
Less expensive
Offers a niche product
offering
Flexible in terms of
services offered
Inflexible in terms of
services offered
More expensive

8.
THANK YOU!
For any questions, contact
supriya.goswami@inmobi.com or insights@inmobi.com
For more insights, download InMobi’s 2016Yearbook:
InMobi.com/yearbook-2016