SlideShare una empresa de Scribd logo

The State of App Downloads and Monetization: North America

•
•
InMobi
InMobi

This infographic capture the trends and patterns in the mobile app world as witnessed on our network for the period of Q1-2015.

Móvil
1 de 1
Descargar para leer sin conexión
POPULAR APP DOWNLOAD DESTINATIONS IOS PREMIUM OVER ANDROID CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi THE STATE OF APP DOWNLOADS AND MONETIZATION PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX CANADA 447 136 MEXICO 145 66 PUERTO RICO 34 62 268 164 USA CPD eCPM = Share of app downloads NORTH AMERICA | June | 2015 % SHARE OF DOWNLOADS BY COUNTRY CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q1 2015 DATA Cost = CPD 58% GAME 32% ENTERTAINMENT 4% COMMUNICATION 2% TRAVEL 1% TECHNOLOGY GAME 394 ENTERTAINMENT 39 COMMUNICATION 127 TRAVEL 296 TECHNOLOGY 102 2 USA PUERTO RICO 1 1 CANADA PUERTO RICO 93% USA 4% CANADA 2% MEXICO 1% 150 CANADA 89 USA -21 MEXICO -70 PUERTO RICO COST OF APP DOWNLOADS Insights

Recomendados

The State of App Downloads and Monetization Infographic : Europe 2015
The State of App Downloads and Monetization Infographic : Europe 2015The State of App Downloads and Monetization Infographic : Europe 2015
The State of App Downloads and Monetization Infographic : Europe 2015InMobi
 
Ferry social media week sency Buahhatiku.com di social media Week
Ferry social media week sency Buahhatiku.com di social media WeekFerry social media week sency Buahhatiku.com di social media Week
Ferry social media week sency Buahhatiku.com di social media WeekRein Mahatma
 
Top of Mind Brand Smartphone in Indonesia
Top of Mind Brand Smartphone in IndonesiaTop of Mind Brand Smartphone in Indonesia
Top of Mind Brand Smartphone in IndonesiaBunga Addinta
 
Agile and data driven product development oleh Dhiku VP Product KMK Online
Agile and data driven product development oleh Dhiku VP Product KMK OnlineAgile and data driven product development oleh Dhiku VP Product KMK Online
Agile and data driven product development oleh Dhiku VP Product KMK OnlineRein Mahatma
 
Belajar Instagram Marketing dari Havehad, Premium Sneakers Indonesia
Belajar Instagram Marketing dari Havehad, Premium Sneakers IndonesiaBelajar Instagram Marketing dari Havehad, Premium Sneakers Indonesia
Belajar Instagram Marketing dari Havehad, Premium Sneakers IndonesiaRein Mahatma
 
APAC Mobile First Insights Report - Opera Mediaworks
APAC Mobile First Insights Report - Opera MediaworksAPAC Mobile First Insights Report - Opera Mediaworks
APAC Mobile First Insights Report - Opera MediaworksOperaMediaworks
 
Smw Startupbisnis Victor Iwan
Smw Startupbisnis Victor IwanSmw Startupbisnis Victor Iwan
Smw Startupbisnis Victor IwanRein Mahatma
 
Programmatically Speaking with InMobi and Rubicon Project
Programmatically Speaking with InMobi and Rubicon ProjectProgrammatically Speaking with InMobi and Rubicon Project
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
 

Recomendados

The State of App Downloads and Monetization Infographic : Europe 2015
The State of App Downloads and Monetization Infographic : Europe 2015The State of App Downloads and Monetization Infographic : Europe 2015
The State of App Downloads and Monetization Infographic : Europe 2015InMobi
 
Ferry social media week sency Buahhatiku.com di social media Week
Ferry social media week sency Buahhatiku.com di social media WeekFerry social media week sency Buahhatiku.com di social media Week
Ferry social media week sency Buahhatiku.com di social media WeekRein Mahatma
 
Top of Mind Brand Smartphone in Indonesia
Top of Mind Brand Smartphone in IndonesiaTop of Mind Brand Smartphone in Indonesia
Top of Mind Brand Smartphone in IndonesiaBunga Addinta
 
Agile and data driven product development oleh Dhiku VP Product KMK Online
Agile and data driven product development oleh Dhiku VP Product KMK OnlineAgile and data driven product development oleh Dhiku VP Product KMK Online
Agile and data driven product development oleh Dhiku VP Product KMK OnlineRein Mahatma
 
Belajar Instagram Marketing dari Havehad, Premium Sneakers Indonesia
Belajar Instagram Marketing dari Havehad, Premium Sneakers IndonesiaBelajar Instagram Marketing dari Havehad, Premium Sneakers Indonesia
Belajar Instagram Marketing dari Havehad, Premium Sneakers IndonesiaRein Mahatma
 
APAC Mobile First Insights Report - Opera Mediaworks
APAC Mobile First Insights Report - Opera MediaworksAPAC Mobile First Insights Report - Opera Mediaworks
APAC Mobile First Insights Report - Opera MediaworksOperaMediaworks
 
Smw Startupbisnis Victor Iwan
Smw Startupbisnis Victor IwanSmw Startupbisnis Victor Iwan
Smw Startupbisnis Victor IwanRein Mahatma
 
Programmatically Speaking with InMobi and Rubicon Project
Programmatically Speaking with InMobi and Rubicon ProjectProgrammatically Speaking with InMobi and Rubicon Project
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
 
The State of App Downloads and Monetization Infographic : Latin America 2015
The State of App Downloads and Monetization Infographic : Latin America 2015The State of App Downloads and Monetization Infographic : Latin America 2015
The State of App Downloads and Monetization Infographic : Latin America 2015InMobi
 
The State of App Downloads and Monetization Report : North America 2015
The State of App Downloads and Monetization Report : North America 2015The State of App Downloads and Monetization Report : North America 2015
The State of App Downloads and Monetization Report : North America 2015InMobi
 
The State of App Downloads and Monetization Report : Asia Pacific 2015
The State of App Downloads and Monetization Report : Asia Pacific 2015The State of App Downloads and Monetization Report : Asia Pacific 2015
The State of App Downloads and Monetization Report : Asia Pacific 2015InMobi
 
The State of App Downloads and Monetization Report : Global 2015
The State of App Downloads and Monetization Report : Global 2015The State of App Downloads and Monetization Report : Global 2015
The State of App Downloads and Monetization Report : Global 2015InMobi
 
DU Advertising Platform
DU Advertising PlatformDU Advertising Platform
DU Advertising PlatformBaidu Indonesia
 
Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...
Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...
Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...Baidu Indonesia
 
Smartphone User Persona Report 2015 - Indonesia
Smartphone User Persona Report 2015 - IndonesiaSmartphone User Persona Report 2015 - Indonesia
Smartphone User Persona Report 2015 - IndonesiaVserv
 
DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?
DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?
DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?Baidu Indonesia
 
140506_Bali Technology Conference 2014_Technology & social integration in Ind...
140506_Bali Technology Conference 2014_Technology & social integration in Ind...140506_Bali Technology Conference 2014_Technology & social integration in Ind...
140506_Bali Technology Conference 2014_Technology & social integration in Ind...Spire Research and Consulting
 
Gf k online news consumption topline version.final march
Gf k online news consumption topline version.final marchGf k online news consumption topline version.final march
Gf k online news consumption topline version.final marchRein Mahatma
 
The State of App Downloads and Monetization Infographic : MENA 2015
The State of App Downloads and Monetization Infographic : MENA 2015The State of App Downloads and Monetization Infographic : MENA 2015
The State of App Downloads and Monetization Infographic : MENA 2015InMobi
 
InMobi inDecode - Demystifying Mobile App Uninstalls
InMobi inDecode - Demystifying Mobile App UninstallsInMobi inDecode - Demystifying Mobile App Uninstalls
InMobi inDecode - Demystifying Mobile App UninstallsInMobi
 
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data Research
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchQ1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data Research
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
 
The Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | GlobalThe Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | GlobalInMobi
 
Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
 
Responding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsiblyResponding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
 
2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected Consumer2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected ConsumerInMobi
 
Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019InMobi
 
The Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserThe Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserInMobi
 
Unlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on MobileUnlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on MobileInMobi
 
InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018InMobi
 
Neural Field aware Factorization Machine
Neural Field aware Factorization MachineNeural Field aware Factorization Machine
Neural Field aware Factorization MachineInMobi
 

Más contenido relacionado

Destacado

The State of App Downloads and Monetization Infographic : Latin America 2015
The State of App Downloads and Monetization Infographic : Latin America 2015The State of App Downloads and Monetization Infographic : Latin America 2015
The State of App Downloads and Monetization Infographic : Latin America 2015InMobi
 
The State of App Downloads and Monetization Report : North America 2015
The State of App Downloads and Monetization Report : North America 2015The State of App Downloads and Monetization Report : North America 2015
The State of App Downloads and Monetization Report : North America 2015InMobi
 
The State of App Downloads and Monetization Report : Asia Pacific 2015
The State of App Downloads and Monetization Report : Asia Pacific 2015The State of App Downloads and Monetization Report : Asia Pacific 2015
The State of App Downloads and Monetization Report : Asia Pacific 2015InMobi
 
The State of App Downloads and Monetization Report : Global 2015
The State of App Downloads and Monetization Report : Global 2015The State of App Downloads and Monetization Report : Global 2015
The State of App Downloads and Monetization Report : Global 2015InMobi
 
Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...
Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...
Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...Baidu Indonesia
 
Smartphone User Persona Report 2015 - Indonesia
Smartphone User Persona Report 2015 - IndonesiaSmartphone User Persona Report 2015 - Indonesia
Smartphone User Persona Report 2015 - IndonesiaVserv
 
DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?
DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?
DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?Baidu Indonesia
 
140506_Bali Technology Conference 2014_Technology & social integration in Ind...
140506_Bali Technology Conference 2014_Technology & social integration in Ind...140506_Bali Technology Conference 2014_Technology & social integration in Ind...
140506_Bali Technology Conference 2014_Technology & social integration in Ind...Spire Research and Consulting
 
Gf k online news consumption topline version.final march
Gf k online news consumption topline version.final marchGf k online news consumption topline version.final march
Gf k online news consumption topline version.final marchRein Mahatma
 
The State of App Downloads and Monetization Infographic : MENA 2015
The State of App Downloads and Monetization Infographic : MENA 2015The State of App Downloads and Monetization Infographic : MENA 2015
The State of App Downloads and Monetization Infographic : MENA 2015InMobi
 
InMobi inDecode - Demystifying Mobile App Uninstalls
InMobi inDecode - Demystifying Mobile App UninstallsInMobi inDecode - Demystifying Mobile App Uninstalls
InMobi inDecode - Demystifying Mobile App UninstallsInMobi
 
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data Research
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchQ1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data Research
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
 
The Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | GlobalThe Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | GlobalInMobi
 
Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
 

Destacado (15)

The State of App Downloads and Monetization Infographic : Latin America 2015
The State of App Downloads and Monetization Infographic : Latin America 2015The State of App Downloads and Monetization Infographic : Latin America 2015
The State of App Downloads and Monetization Infographic : Latin America 2015
 
The State of App Downloads and Monetization Report : North America 2015
The State of App Downloads and Monetization Report : North America 2015The State of App Downloads and Monetization Report : North America 2015
The State of App Downloads and Monetization Report : North America 2015
 
The State of App Downloads and Monetization Report : Asia Pacific 2015
The State of App Downloads and Monetization Report : Asia Pacific 2015The State of App Downloads and Monetization Report : Asia Pacific 2015
The State of App Downloads and Monetization Report : Asia Pacific 2015
 
The State of App Downloads and Monetization Report : Global 2015
The State of App Downloads and Monetization Report : Global 2015The State of App Downloads and Monetization Report : Global 2015
The State of App Downloads and Monetization Report : Global 2015
 
DU Advertising Platform
DU Advertising PlatformDU Advertising Platform
DU Advertising Platform
 
Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...
Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...
Baidu Indonesia’s Internet Economic and Ecosystem Development Program: ‘Grow ...
 
Smartphone User Persona Report 2015 - Indonesia
Smartphone User Persona Report 2015 - IndonesiaSmartphone User Persona Report 2015 - Indonesia
Smartphone User Persona Report 2015 - Indonesia
 
DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?
DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?
DU Ad Platform - How To Monetize From Ads Without Compromising User Experience?
 
140506_Bali Technology Conference 2014_Technology & social integration in Ind...
140506_Bali Technology Conference 2014_Technology & social integration in Ind...140506_Bali Technology Conference 2014_Technology & social integration in Ind...
140506_Bali Technology Conference 2014_Technology & social integration in Ind...
 
Gf k online news consumption topline version.final march
Gf k online news consumption topline version.final marchGf k online news consumption topline version.final march
Gf k online news consumption topline version.final march
 
The State of App Downloads and Monetization Infographic : MENA 2015
The State of App Downloads and Monetization Infographic : MENA 2015The State of App Downloads and Monetization Infographic : MENA 2015
The State of App Downloads and Monetization Infographic : MENA 2015
 
InMobi inDecode - Demystifying Mobile App Uninstalls
InMobi inDecode - Demystifying Mobile App UninstallsInMobi inDecode - Demystifying Mobile App Uninstalls
InMobi inDecode - Demystifying Mobile App Uninstalls
 
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data Research
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchQ1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data Research
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data Research
 
The Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | GlobalThe Golden Age of Mobile Video Advertising | Global
The Golden Age of Mobile Video Advertising | Global
 
Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!Boost Retention on Mobile and Keep Users Coming Back for More!
Boost Retention on Mobile and Keep Users Coming Back for More!
 

Más de InMobi

Responding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsiblyResponding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsiblyInMobi
 
2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected Consumer2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected ConsumerInMobi
 
Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019InMobi
 
The Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserThe Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserInMobi
 
Unlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on MobileUnlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on MobileInMobi
 
InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018InMobi
 
Neural Field aware Factorization Machine
Neural Field aware Factorization MachineNeural Field aware Factorization Machine
Neural Field aware Factorization MachineInMobi
 
The Essential Mediation Toolkit - Korean
The Essential Mediation Toolkit - KoreanThe Essential Mediation Toolkit - Korean
The Essential Mediation Toolkit - KoreanInMobi
 
A Comprehensive Guide for App Marketers
A Comprehensive Guide for App MarketersA Comprehensive Guide for App Marketers
A Comprehensive Guide for App MarketersInMobi
 
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionA Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionInMobi
 
[Webinar] driving accountability in mobile advertising
[Webinar] driving accountability in mobile advertising[Webinar] driving accountability in mobile advertising
[Webinar] driving accountability in mobile advertisingInMobi
 
The Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video ViewabilityThe Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
 
Top 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaTop 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
 
Mobile marketing strategy guide
Mobile marketing strategy guide Mobile marketing strategy guide
Mobile marketing strategy guide InMobi
 
InMobi Yearbook 2016
InMobi Yearbook 2016InMobi Yearbook 2016
InMobi Yearbook 2016InMobi
 
Building Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real ResultsBuilding Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real ResultsInMobi
 
Everything you need to know about mobile video ads in india and apac
Everything you need to know about mobile video ads in india and apacEverything you need to know about mobile video ads in india and apac
Everything you need to know about mobile video ads in india and apacInMobi
 
Everything a developer needs to know about the mobile video ads
Everything a developer needs to know about the mobile video ads Everything a developer needs to know about the mobile video ads
Everything a developer needs to know about the mobile video ads InMobi
 
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...How Successful Brand Marketers Combine the Power of Mobile Data Science And C...
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...InMobi
 
InMobi inDecode - Optimizing for LTV
InMobi inDecode - Optimizing for LTVInMobi inDecode - Optimizing for LTV
InMobi inDecode - Optimizing for LTVInMobi
 

Más de InMobi (20)

Responding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsiblyResponding to Coronavirus: How marketers can leverage digital responsibly
Responding to Coronavirus: How marketers can leverage digital responsibly
 
2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected Consumer2020: Celebrating the Era of the Connected Consumer
2020: Celebrating the Era of the Connected Consumer
 
Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019Winning the Indian Festive Shopper in 2019
Winning the Indian Festive Shopper in 2019
 
The Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserThe Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile User
 
Unlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on MobileUnlocking the True Potential of Data on Mobile
Unlocking the True Potential of Data on Mobile
 
InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018InMobi State of Mobile Video Advertising Report 2018
InMobi State of Mobile Video Advertising Report 2018
 
Neural Field aware Factorization Machine
Neural Field aware Factorization MachineNeural Field aware Factorization Machine
Neural Field aware Factorization Machine
 
The Essential Mediation Toolkit - Korean
The Essential Mediation Toolkit - KoreanThe Essential Mediation Toolkit - Korean
The Essential Mediation Toolkit - Korean
 
A Comprehensive Guide for App Marketers
A Comprehensive Guide for App MarketersA Comprehensive Guide for App Marketers
A Comprehensive Guide for App Marketers
 
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud PreventionA Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
 
[Webinar] driving accountability in mobile advertising
[Webinar] driving accountability in mobile advertising[Webinar] driving accountability in mobile advertising
[Webinar] driving accountability in mobile advertising
 
The Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video ViewabilityThe Brand Marketer's Guide to Mobile Video Viewability
The Brand Marketer's Guide to Mobile Video Viewability
 
Top 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in IndonesiaTop 2017 Mobile Advertising Trends in Indonesia
Top 2017 Mobile Advertising Trends in Indonesia
 
Mobile marketing strategy guide
Mobile marketing strategy guide Mobile marketing strategy guide
Mobile marketing strategy guide
 
InMobi Yearbook 2016
InMobi Yearbook 2016InMobi Yearbook 2016
InMobi Yearbook 2016
 
Building Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real ResultsBuilding Mobile Creatives that Deliver Real Results
Building Mobile Creatives that Deliver Real Results
 
Everything you need to know about mobile video ads in india and apac
Everything you need to know about mobile video ads in india and apacEverything you need to know about mobile video ads in india and apac
Everything you need to know about mobile video ads in india and apac
 
Everything a developer needs to know about the mobile video ads
Everything a developer needs to know about the mobile video ads Everything a developer needs to know about the mobile video ads
Everything a developer needs to know about the mobile video ads
 
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...How Successful Brand Marketers Combine the Power of Mobile Data Science And C...
How Successful Brand Marketers Combine the Power of Mobile Data Science And C...
 
InMobi inDecode - Optimizing for LTV
InMobi inDecode - Optimizing for LTVInMobi inDecode - Optimizing for LTV
InMobi inDecode - Optimizing for LTV
 

Último

9892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x79892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x7Pooja Nehwal
 
BDSM⚡Call Girls in Sector 71 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 71 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 71 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 71 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,Pooja Nehwal
 
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun serviceanilsa9823
 
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual serviceanilsa9823
 
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost Lover
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost LoverPowerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost Lover
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost LoverPsychicRuben LoveSpells
 
FULL ENJOY - 9999218229 Call Girls in {Mahipalpur}| Delhi NCR
FULL ENJOY - 9999218229 Call Girls in {Mahipalpur}| Delhi NCRFULL ENJOY - 9999218229 Call Girls in {Mahipalpur}| Delhi NCR
FULL ENJOY - 9999218229 Call Girls in {Mahipalpur}| Delhi NCRnishacall1
 

Último (7)

9892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x79892124323 | Book Call Girls in Juhu and escort services 24x7
9892124323 | Book Call Girls in Juhu and escort services 24x7
 
BDSM⚡Call Girls in Sector 71 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 71 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 71 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 71 Noida Escorts >༒8448380779 Escort Service
 
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
Call US Pooja 9892124323 ✓Call Girls In Mira Road ( Mumbai ) secure service,
 
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best Night Fun service
 
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Saharaganj Lucknow best sexual service
 
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost Lover
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost LoverPowerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost Lover
Powerful Love Spells in Arkansas, AR (310) 882-6330 Bring Back Lost Lover
 
FULL ENJOY - 9999218229 Call Girls in {Mahipalpur}| Delhi NCR
FULL ENJOY - 9999218229 Call Girls in {Mahipalpur}| Delhi NCRFULL ENJOY - 9999218229 Call Girls in {Mahipalpur}| Delhi NCR
FULL ENJOY - 9999218229 Call Girls in {Mahipalpur}| Delhi NCR
 

The State of App Downloads and Monetization: North America

  • 1. POPULAR APP DOWNLOAD DESTINATIONS IOS PREMIUM OVER ANDROID CATEGORY SHARES AND COSTS APP CRAZY NATIONS www.inmobi.com/insights | Follow us on @InMobi | facebook.com/inmobi THE STATE OF APP DOWNLOADS AND MONETIZATION PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS EARNINGS FROM APP DOWNLOAD = eCPMs COST OF APP DOWNLOAD = CPD iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX CANADA 447 136 MEXICO 145 66 PUERTO RICO 34 62 268 164 USA CPD eCPM = Share of app downloads NORTH AMERICA | June | 2015 % SHARE OF DOWNLOADS BY COUNTRY CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGE BASED ON Q1 2015 DATA Cost = CPD 58% GAME 32% ENTERTAINMENT 4% COMMUNICATION 2% TRAVEL 1% TECHNOLOGY GAME 394 ENTERTAINMENT 39 COMMUNICATION 127 TRAVEL 296 TECHNOLOGY 102 2 USA PUERTO RICO 1 1 CANADA PUERTO RICO 93% USA 4% CANADA 2% MEXICO 1% 150 CANADA 89 USA -21 MEXICO -70 PUERTO RICO COST OF APP DOWNLOADS Insights