Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear
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This document provides an overview of digital storytelling and production planning from Inner Ear, an organization that creates alternative music and audio content. It discusses establishing objectives and defining the story, audience, narrative, and production process. This includes pre-production planning, research, scriptwriting, production, post-production, distribution, and promotion. The document uses exercises to illustrate how to develop an audience profile, storyboard, budget, and distribution strategy for a hypothetical story.
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Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear
- 1. Digital Storytelling A digital media production planning masterclass by Inner Ear
- 2. Inner Ear: established October 2000 Launched Radio Magnetic in March 2001
- 3. Live Streaming Content Creation Community Management Music Supervision Inner Ear: Creative Content Communication
- 4. Creative Projects Alternative music internet radio Walking Heads Radio Magnetic Streetwise audio walking tours
- 6. Objective ‣Before starting any project, it’s vital to know why you’re doing it ‣It could be in response to a client brief or as part of a commission ‣Even if it’s your own project, you need to understand the motive behind your idea
- 7. Story ‣What is it that you’re trying to say? What’s the message? Exercise: let's pick a story to tell and plan its production.
- 8. Audience ‣Who is the audience we're trying to reach? ‣Exercise: let’s profile our audience and define an avatar
- 10. Narrative ‣Everything has a story, everything has narrative ‣9.88 Films, narrative and the 100 meter race story ‣Linear, open, closed and interactive story forms ‣“Choose your own adventure” audio drama, interactive audio walking tours and treasure hunts
- 11. Narrative ‣The difference between story and plot: ‣The king died and then the queen died. ‣Story – this is an incidence ‣The king died and then the queen died of grief. ‣Plot – this has motivation Source: www2.anglistik.uni-freiburg.de/intranet/englishbasics/Plot01.htm
- 12. Narrative ‣Emotion graphs and story arcs... Exercise: what’s the story arc for our story?
- 13. Storyboard ‣Planning the story through the narrative ‣Identifying key points in the message to communicate
- 14. Storyboard ‣As a pitching tool, build a storyboard with bullet points, illustrations, photos or graphics Exercise: make the storyboard
- 15. Pre-production ‣Planning the production process ‣Whether the content is audio, video, interactive, etc. ‣Crew and equipment ‣Scouting locations and obtaining permissions
- 16. Pre-production ‣Scouting locations and obtaining permissions ‣Budgeting ‣Examples of production budgets Exercise: write the pre-production plan and calculate the budget for our story
- 17. Research and Writing ‣What research do we need to do? ‣What methods can we use? ‣Primary and secondary sources ‣Fact checking and documentation
- 18. Research and Writing ‣Do we need to write a script or interview questions? Exercise: conduct some initial research and write sample script extracts and interview questions
- 19. Production ‣What will happen during the production process? ‣How will the production process go? “Action!”
- 20. Production “Cut!” ‣What issues could arise and how do we troubleshoot? Exercise: discuss likely scenarios for producing our story
- 21. Post-production ‣What's involved in post-production ‣i.e. mixing, mastering, dubbing, editing, grading, etc. ‣And before that administration and file management ‣What's the workflow?
- 22. Post-production ‣What are the considerations? ‣In terms of working with copyrighted material... ‣... especially music Exercise: describe the post-production workflow
- 23. Distribution ‣How is our story going to reach its audience? ‣What channels can we use to distribute content ‣Social media platforms ‣Digital distributors and aggregators
- 24. Promotion ‣What options do we have for promotion and monetisation? ‣How can we track, monitor and report on its success? Exercise: assemble the online services and platforms we're going to use to get our story to its audience