Robin Warsnop chairs a discussion with the conference speakers, Ritchie Somerville, Roger Carter, David Slocombe, Aoife Behan & Bronwen Robinson.

1. Technology Solutions for Tourism Conference
Friday 1 March 2013
Where Technology and Tourism Collaborate
Panel Discussion
Tuesday, 19 March 13

2. Panel Discussion
 Robin Worsnop, Chair of ETAG & Chief Executive,
Rabbie's Small Group Tours
 Ritchie Sommerville, Programme Strategy Manager, City
of Edinburgh Council
 Roger Carter, Director, Team Tourism Consulting
 David Slocombe. Head of Mobile Development,
Lastminute.com
 Case Study: Aoife Behan, Director, Jelly and Gin
 Case Study: Bronwen Robinson, Director, ZolkC Ltd
 Panel Discussion
Tuesday, 19 March 13

3. “Bronwen, how important
is it for the industry to
collaborate together to
sell the city of
Edinburgh?”
Tuesday, 19 March 13

4. “Aoife, from the
perspective of the social
media, Blogmany was a
fantastic example of
something that can
work.”
Tuesday, 19 March 13

5. “Bronwen, tell us about
the strategic partners that
were involved and the
duration of time that was
needed to pull that
project together.”
Tuesday, 19 March 13

6. “Roger, we’ve seen how
mobile has overtaken
PCs. How do you see the
future development of
that in terms of the
visitor experience?”
Tuesday, 19 March 13

7. “Given the move to mobile,
and when you go abroad data
is so expensive. Why, for
somewhere like Edinburgh, is
free public wifi (especially for
tourists) not the only and
primary priority?”
Tuesday, 19 March 13

8. “David, you’ve seen other
destinations across the
world, where they are
delivering us free wifi. Is
it going to give them the
edge, in terms of
economic development?”
Tuesday, 19 March 13

9. “Ritchie, with technology
advancing at the rate that it is and
the advent of 4G and eventually
5G, how will that impact on the
current provision of wifi,
particularly in the connected city
model?”
Tuesday, 19 March 13

10. “David and Aofie, how do
you suggest small
collaborations can work
more effectively and more
efficiently?”
Tuesday, 19 March 13

11. “Aofie, what’s more
important: getting your
customer engagement
right or getting your
technology stategy right?”
Tuesday, 19 March 13

12. “Once you’ve built a community or
trying to justify investment in a
new App or engagement, have you
got any ideas, tips, tools that you
use to put a value on a fanbase or
twitter following? ”
Tuesday, 19 March 13

13. “Ritchie’s outlined what’s
out there in terms of
what’s available. Roger,
what innovations are
going to potentially come
out of this?”
Tuesday, 19 March 13

14. “Bronwen, can you
tell us about the
project that you
did with The
National Trust?”
Tuesday, 19 March 13

15. “You spoke about what
customers need. What do
you they need? Are there
any quick hits for the
businesses here?”
Tuesday, 19 March 13

16. To learn about ETAG visit www.etag.org.uk
For information on conference exhibitors, go to www.etagdigitalexhibitionzone.com
Audio, video, web and slidecast production for ETAG by creative content communications company Inner Ear: www.innerear.co.uk
Tuesday, 19 March 13