This document describes how a Learning Expedition in Asia (LEX) can help companies accelerate their business goals through innovation discovery. It highlights key trends showing how Asia has surpassed Silicon Valley in areas like funding, growth, and technology adoption. The document outlines LEX experiences in Shanghai and Singapore to identify innovators and new technologies in areas like retail, fintech, and smart cities. A LEX is presented as providing strategic benefits like generating new ideas for teams, creating a 2020 roadmap, and identifying business opportunities through experiential visits, tailored programming, and workshops. Examples of successful LEX case studies are provided for various companies.

1. How a LEX in Asia Can Help Accelerate Your Business Goals
Asia’s Laboratory of the Future

2. Who are we?
2
- Trends report on technology & new
behavior in Asia
- Startup sourcing for partnership or
M&A
- Benchmark of innovation strategies
(MNCs, local tech giants)
INNOVATION IS EVERYWHERE
- Inspiration for decision-makers
- Roadmap building for operational
teams
- Advisory Boards
LEARNING EXPEDITION ASIA
- Track startup proof-of-concepts
- Accelerate innovation projects with
your teams
MYSRM
> Our three brands are your guides in the transformation journey:

3. KEY QUESTIONS TO BE
ANSWERED
1.How has Asia leaped ahead of Silicon Valley?
1.Who are the key innovators in Asia?
1.How can a LEX deliver on your business
outcomes?

4. 4
- WeChat’s 8.08 billion
transactions at only Chinese
New Year in 2016 exceeded
PayPal’s full-year transactions in
2015 by 65%!
- Mobile payment platforms like
WeChatPay and AliPay capture
over 90% of China’s payment
market.
China’s WeChat beats
PayPal
- Over 90% of India’s population
have fingerprint and iris
recognition on the Aadhaar
database.
- Aadhaar is used in everything from
banking to government aid.
India’s Aadhaar has over 1
billion users
- 60% of the population in Muslim
majority countries like
Indonesia are under 30.
For comparison, just an estimated 11%
of the world’s population is under 30.
- Millennial Muslims are one of the
most plugged-in religious
communities.
Singapore-made MuslimPro
is World’s No.1 Muslim App
What You Must Know from Asia

5. 5
What You Must Know from Asia
INDIA
Wal-Mart buys Indian e-
commerce startup Flipkart for
US$16B.
SINGAPORE
Ride-hailing startup Grab
acquires Uber’s operations in
8 Southeast Asian countries
for less than US$100M
CHINA
Alibaba, one of China’s BATX
companies made US$25.3B in
sales on 11.11
JAPAN
Softbank launches US$100B
Vision Fund in 2017, the size of
the entire VC industry
INDONESIA
All-in-one Go-Jek raises
US$1.5B from Google, Tencent
and more.

6. China
India
Indonesia
Japan
South Korea
Singapore
Asia is Growing Faster
6
35% of global unicorns are
from Asia (2018)
Unicorns in China grew the most
significantly from 14% in 2014 to
27% today (in contrast, US unicorns
went from 61% globally to 49%
today).
35%
Source: CB Insights

7. Asia’s Funding Advantage
7
Source: Startup Genome
Startups in Asia are attracting more and more funding

8. Asia is more Tech-Savvy
8
with respectively 69% and 52% Fintech
adoption rate, compared to 33% in the US.
Source: EY 2017
China and India are leaders in
Fintech adoption
58% of South Korean bought something online via a phone
in the past month, compared to 36% in the US.
Source: We Are Social 2018
7 out of the 10 countries leaders in M-
commerce adoption are in Asia

9. Advanced Intermediate Emerging
9
Disruption comes from everywhere - there are many Silicon Valleys
INDIA
#FRUGAL INNOVATION
#BOP
VIETNAM
#TECHHUB
#OUTSOURCING
MALAYSIA
#IOT
#SMARTCITIES
THAILAND
#FOODTECH
#AGTECH
SINGAPORE
#CORPORATExSTARTUPS
#ECOSYSTEM
CHINA
#NEW RETAIL
#FINTECH
JAPAN
#ROBOTICS
#SILVER ECONOMY
PHILIPPINES
#SOCIALIMPACT
#GOVERNMENT
SOUTH KOREA
#R&D
#MOBILE
INDONESIA
#SHARINGECONOMY
#NEW ECONOMY

10. Where can you start discovering Asian innovation?
10
SINGAPORE
Asia’s corporate innovation hub
enables companies to advance
business transformation through :
- internal capability building
- external partnerships.
SHANGHAI
Asia’s gateway to China offers
businesses the opportunity to :
- identify new behaviours
- analyse emerging technologies
Recognising the varied opportunities available
across Asia, we decided to focus on two cities
that enable corporates to kickstart their
journey and achieve quick wins :
➔ Singapore
➔ Shanghai, China

11. 11
Your daily life on one platform :
- WeChat
- AliPay
- Meituan-Dianping
Super Apps
Data-driven customised experiences :
- Hema Xiansheng
- BingoBox
New Retail
AI for everything :
- Facial Recognition
- Machine Learning
- Natural Language Processing
Artificial Intelligence (AI)
KEY TRENDS TO SEE IN SHANGHAI China

12. 12
New Retail : Hema Xiansheng Supermarket
RETAIL / FMCG FOCUS
China
#O2O #TRACEABILITY
#FACIAL RECOGNITION #MOBILE
PAYMENTS
#HYPERLOCAL #LOGISTICS
#CUSTOMER FIRST #PERSONALISATION

13. 13
Fintech : Onchain, a Blockchain Startup
FINTECH FOCUS
China
#BLOCKCHAIN #PAAS
#ASSET DIGITALISATION #ECOSYSTEM

14. 14
- China’s strongest spending
power
- Idea Trendsetter
NEW YORK
OF THE EAST
- HQ for global companies
- Easier navigation than Beijing
& Shenzhen
FOREIGNER-
FRIENDLY
- Less than 2h by train to Hangzhou
(Alibaba HQ)
- Less than 3h by flight to Beijing,
Shenzhen (Tencent HQ) & Hong
Kong
HUB
FOR CHINA
BENEFITS OF A LEX IN SHANGHAI
Shanghai is :
China

15. 15
SINGAPORE’S INNOVATION EDGE : A STRONG ECOSYSTEM
Digitally Evolved Economy 20+ Corporate Innovation Labs
Home to Asia’s
Top 2 Universities 30+ Startup Accelerators
Singapore

16. 16
SINGAPORE’S INNOVATION EDGE : A HUB FOR ASIA Singapore

17. 17
Corporate Innovation : Unilever LEVEL3
RETAIL / FMCG FOCUS
#OPEN INNOVATION #CORPORATE
PARTNERSHIPS
#ECOSYSTEM
Singapore
➔ 40+ startups in the space
➔ 5+ partners, e.g. WPP, MUFG Bank, Syngenta
➔ Works with Unilever’s 400+ brands

18. 18
Corporate Innovation & InsurTech : Axa Data Innovation Lab
CORPORATE INNOVATION / INSURTECH FOCUS
#DATA ANALYTICS #UX/UI #CUSTOMER FIRST #ECOMMERCE
Singapore
#NEW BUSINESS MODELS#PROOF-OF-CONCEPT
#R&D
➔ Customers gave AXA an average of 4.3 stars for their
online purchase experience.
➔ PoC generated an estimated S$1M (more than
€600,000)

19. 19
Smart Cities : CETRAN & Virtual Singapore
CORPORATE INNOVATION / INSURTECH FOCUS
#AUTONOMOUS VEHICLES #TESTBEDS #PUBLICxPRIVATE #DATA ANALYTICS
Singapore
#R&D
➔ Autonomous vehicle testbed
➔ Living Lab Approach
#DIGITALISATION
➔ 3D copy of Singapore
➔ Open technology for easy access via
internet

20. 20
Corporate Innovation & Fintech : VISA Innovation Center
CORPORATE INNOVATION / FINTECH FOCUS
#CUSTOMER JOURNEY
#IOT #NEW WAYS OF PAYMENTS
Singapore
#NEW BUSINESS MODELS#CORPORATE COLLABORATION
➔ Co-Creation Hackathons in less than 3 days
➔ 20-30 Proof-of-Concepts free-of-charge annually

21. 21
Real-life experimentation
➔ MAS Fintech Sandbox
➔ FoodInnovate Foodtech Sandbox
➔ Autonomous Vehicle testing sites
SANDBOX
LAB
Support to work together
➔ Best Universities
➔ Fortune500 Companies
➔ Collaborative Government
Agencies
ALL-IN-ONE
ECOSYSTEM
Jumpstart in the region
➔ Easy access to knowledge about
neighbours
➔ Localised accelerators
◆ e.g. muru-D, a Singapore-
based accelerator is backed
by Telstra - Australia’s
leading telco
MINIATURE
S.E.A
BENEFITS OF A LEX IN SINGAPORE
Singapore offers :
Singapore

22. OUR
SUCCESS
STORIES

23. “I recommend Innovation Is Everywhere for the excellent
Learning Expedition they delivered for our company in
Singapore, the relevance of the visits and the quality of their
facilitation on the ground”
Dominique Rémy
Deputy CEO of Natixis Insurance
CASE STUDY
Challenge
● What can enrich the strategic vision and innovation
roadmap to improve operational efficiency and customer
experience?
● Where are new business model opportunities for Natixis?
Methodology
● Visits with 20 startups and 4 accelerators as well as
sharing sessions with 5 innovation labs of other banks or
insurance players
Outcome
● 502 ideas generated on topics like culture, operational
efficiency and customer experience
● Awareness on critical digital capability (UX, use of data, AI,
blockchain…) and new ways of working (lean, POC…)
● Presentation of key learnings and actions to the Executive
Committee to get their support

24. “ The workshop went beyond our expectations.
The keynotes and speakers were very interesting,
the workshop / brainstorming was very good ”
Emilie Couton
Vice President Digital Marketing Asia Pacific at Accor
emilie.couton@accor.com
REFERENCES
Challenge
● How to get new ideas to drive more downloads and
increase engagement for AccorHotels’ flagship booking
app in APAC?
Methodology
● A benchmark of 20 best practices in app marketing in
APAC (including China / WeChat ecosystem)
● A one-day co-creation workshop with 4 startups
(gamification, social media, wechat, growth hacking)
Outcome
➔ Roadmap of 14 new projects selected by the teams and
follow-up session 6 months later to assess impact
➔ +15% downloads YoY for AccorHotels booking app in
APAC

25. “ Martin's work (and its team's) on our Learning Expedition in
Singapore was really great. It offers us a 100% personalized experience
with an interesting approach, a deep knowledge of the ecosystem and
its players and lots of positive energy. We'll definitely work together
again! ”
Julien Guillaume
Open Innovation Manager, VINCI Energies
julien.guillaume@vinci-energies.com
Challenge
● How can VINCI Energies address the energy transition
disruption?
● How can the energy industry undergo digital
transformation?
Methodology
● Planning of a 4-day LEX with more than 20 meetings with
companies such as Singapore Power and VISA
Outcome
➔ Decision to invest in a specific industry
➔ Use of Singapore as a test-bed for their innovation
processes
CASE STUDY

26. “very efficient methodology to organize relevant meetings with
different departments of AXA”
Frank Desvignes
CEO AXA Lab Shanghai
Challenge
● How to understand the startup scene in China?
● How can AXA identify technologies that help to develop
disruptive business models?
Methodology
● 2-day LEX at CES, meeting with Chinese tech giants and
tech startups
Outcome
➔ Identification of potential partnerships
CASE STUDY

27. “ Innovation is Everywhere managed to organise this
Learning Expedition on a key topic, in a short time. They
delivered ”
Connie Ang
General Manager, Danone Dumex Malaysia
connie.ang@danone.com
Challenge
● How to help the Danone Dumex CoDir stay relevant in a
VUCA world and practice unfuckwithability in China, the
most challenging business ecosystem?
Methodology
● 2-day LEX with 4 visits (HTC Vive, Tencent, China
Youthology, F&B Accelerator) + debriefing & commitment
taking workshop
Outcome
➔ Knowledge of key technology trends (VR, Big Data/AI)
➔ Prioritization of digital and innovation topic to address the
following year by CoDir
FMCG /
RETAIL
CASE STUDY

28. Challenge
● Understanding how Shenzhen prototypes in 6 weeks vs.
Silicon Valley’s 6 months for Korian’s management team
Methodology
● 4-day LEX with visits of Sanofi, Parrot, HAX,
SeeedStudio, Open Innovation Lab Shenzhen, WeChat,
and debriefing workshop
Outcome
➔ Identification of prototyping partners for one client in
healthcare to build a connected ward as a test
CASE STUDY
“ I was quite happy. We achieved both our objectives, look at
new innovations and assess new needs, as well as find
people who could help us develop and prototype ”
Nathalie Lunqvist
General Manager at Korian Germany

29. “Innovation Is Everywhere is very customer oriented and
provide a very high level workshop that have a strong and
deep impact for teams”
Jean-Christophe Galland
Innovation Lab Director
Challenge
● Leveraging digital to improve operational efficiency in
Solvay’s innovation lab
Methodology
● 1-day of visits, a half-day of keynotes and a 1-day workshop
for 40 innovation lab employees
Outcome
➔ Awareness of new methodologies at work (Lean Startup,
Design Thinking, Agile)
➔ Connections with new disruptive providers
CASE STUDY

30. 30
- Understand Opportunities
- Overcome Challenges
A-HA! MOMENT FOR
YOUR TEAMS
- Plan for the Future
- Take Action Today
ROADMAP
2020
- Mergers & Acquisitions
- Vendors & Partners
BUSINESS
OPPORTUNITIES
Business Outcomes of the LEX

31. 31
- Open Discussions
- Fresh Ideas
- Prototyping
EXPERIENTIAL VISITS
& MEETINGS
- Business-Driven Focus
- Efficient Agenda
TAILORED
PROGRAM
- Shared Insights
- Outcome-Driven
Workshops & Reflections
- Fostering of New Ideas &
Thinking
STRATEGIC
FACILITATION
- Air-conditioned Buses
- VIP Dinners
- Cultural Experiences
ALL-IN-ONE
PACKAGE
How does a Learning Expedition work?

32. 32
NEXT STEPS
What can LEA do for you?
CHAT LEARN VISIT
LEARNING EXPEDITION
Come to Asia to see for yourself
the opportunities on offer that
enable accelerate business
transformation.
INNOVATION MONITORING
Engage with our reports and
research to keep an eye on the
changes happening and analyse
the impacts for your business.
SHARING SESSIONS
We have 6 half-hour slots available
for you to speak with us and learn
more.

33. KEY QUESTIONS
ANSWERED
1.How has Asia leaped ahead of Silicon Valley?
a. Growth
b. Funding
c. Tech-Savviness
1.Who are the key innovators in Asia?
a. Shanghai
b. Singapore
1.How can a LEX deliver on your business
outcomes?
a. A-Ha! Moment for Your Teams
b. Roadmap 2020
c. Business Opportunities