Intervento di Roberto Sortino, EMC2, Director Unified Storage East Europe & Italy all'evento "Cloud Computing e Virtualization" di Roma, 17 Settembre 2010, organizzato da Innovation Lab. http://innovationlab.dia.uniroma3.it/?p=124

1. Is it Business time for the Cloud? Roberto Sortino Director Unified Storage Italy & East Europe

2. Data Centers Are at a Critical Juncture “Perfect storm” of forces impacting IT and the business Collaboration SLA Metrics Empowered User Global Availability Regulatory Compliance New Business Pressures Operational Limitations Power and Cooling Provisioning Asset Utilization Security Threats Business Continuity

3. The Inflection Point Efficiency,Choice,Control The New Model: IT Today More Cost, Complexity,and Inflexibility The Current Model:

4. Reason #1 : IT Infrastructure Complex Inefficient Inflexible 28%Investment 72% Maintenance

5. Reason #2 : Information Explosion The Digital Universe

6. MeasureActuals Chargeback Gold Bronze DefineServices ITManagement Self-Service Portal Platinum Any Department ITInfrastructure Gold Silver Bronze Copper ITApplications Infrastructure-as-a-Service

7. The Private Cloud VirtualClients Federation VirtualApplications Virtualization Information Security Private Cloud Public Cloud

8. IT as a Service Cloud Computing Offers a Departure from Established IT Models EVOLUTIONARY REVOLUTIONARY Business Model Move from capital investment-based IT to pay-as-you-go: Private Cloud Technology Maximize existing data center model: Information Infrastructure

9. The Journey to the Private Cloud IT Production Business Production IT-As-A-Service Lower Costs Improve Quality Of Service Improve Agility 85% 95% 50% 30% Platinum 15% Gold

10. Why Do Phase 1 To Lower Cost IT Applications are the priority Virtualize Test and Development and IT-owned assets to create shared resource pools Create an infrastructure that is: Simple – streamline the entire infrastructure to enhance the speed of virtualization. Efficient – extend the CAPEX savings to all parts of the infrastructure. Integrated with VMware – leverage and extend the benefits throughout the infrastructure. Result: Lower IT Costs IT PRODUCTION Percent Virtualized 30% 15% Lower costs SimpleEfficient

11. Virtual Servers and Virtual Storage Standalone Consolidation Pools of Cooperation Application Application Application Application Application Application Application Application Application Application Application Application Standalone Pools of Cooperation Consolidation Federation FAST

12. Virtual Servers and Virtual Storage Data Data Data Standalone Consolidation Pools of Cooperation Data Application Application Application Application Application Application Application Application Application Application Application Application Data Center A Data Center B Data Center C Data Center D Application Application Application Standalone Pools of Cooperation Consolidation Application Enable new models of computing Federation FAST

13. Why Do Phase 2 To Improve Quality of Service Business Applications are the priority Expand virtualization to business app, databases, and desktops to standardized the way services are delivered Create an infrastructure that is: Scalable – capacity, performance, and infrastructure Available – continuous operations at the right location Protected – from loss of information , retrieval delays, and excessive cost Secure – information, infrastructure and access Result: Improved Quality of Service Lower IT Costs BUSINESS PRODUCTION 85% 50% Improve quality of service

14. Why Do Phase 3 Improve IT Agility IT-AS-A-SERVICE Serving the business is the priority Enable policy-driven provisioning, management, and delivery of services Create an infrastructure that is : Unrestricted – by physical architecture and design Automated – an automated way to implement policy Aligned – to costs for IT services delivered User controlled – forthe services they need Result: Improved Agility Improved Quality of Service Lower IT Costs 95% Gold Platinum Improve agility

15. Customer case Servers Flexible Access API* and global namespace enable connection via web services applications Self-Service Developer toolkit and usage reports via the customer portal Developer EMC Technology Robust storage platform based on EMC ATMOS Data Access Reliable Facilities Hosted in data centers with a proven track record of reliability Policy-Based Easy data protection at geographically-diverse sites Pay-Per-Use Monthly bill based solely on the capacity used, with no minimums Adaptive Capacity Storage capacity automatically adjusts to the amount of data stored