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WWW.INNOVATIONLEADERS.ORG
		
MORE	BIG	BETS	
How	Companies	are	Embracing	Bolder	Innova7on	
	
Dr	Tim	Jones	|	Innova7on	Leaders	|	16	March	2017
WWW.INNOVATIONLEADERS.ORG
More	companies	are	making	bigger	innova7on	bets	
§  The	Innova7on	Leaders	research	shows	an	increasingly	number	of	high-
growth	companies	prepared	to	take	greater	risk	and	make	big	bets.	
§  Rather	than	focus	just	on	incremental	growth,	they	are	being	bolder	and	
are	seeking	to	develop	more	radical	innova7on	opportuni7es.		
§  Despite	requiring	significant	investment	and	offering	no	guarantee	of	
success	this	approach	has	been	transforma7onal	for	some.		
§  Where	and	why	is	this	happening	and	what	has	changed	that	has	made	
this	approach	more	common?	
hSps://www.linkedin.com/pulse/more-big-bets-bolder-innova7on-7m-jones
WWW.INNOVATIONLEADERS.ORG
WWW.INNOVATIONLEADERS.ORG
These	are	some	organisa7ons	making	bolder	innova7on	moves
WWW.INNOVATIONLEADERS.ORG
We	can	see	more	companies	being	bolder	in	their	growth	
ambi7ons	and	taking	more	radical	moves	to	achieve	these		
Major	organisa7ons	are	increasingly	prepared	to	place	intelligent	big	bets	
for	four	key	reasons.	
1.  They	have	a	desire	to	replicate	the	successes	being	achieved	by	others;		
2.  They	want	to	mi7gate	the	threats	of	disrup7on	from	fast-growing	
unicorn	start-ups;		
3.  The	corporate	appe7tes	to	risk	is	changing;	and	
4.  More	business	leaders	are	willing	to	be	bolder.
WWW.INNOVATIONLEADERS.ORG
Replica7ng	Success
WWW.INNOVATIONLEADERS.ORG
Some	Major	Bets	
§  IBM:	Cogni7ve	intelligence	
and	machine	learning	
§  Microso6:	Bots	and	
conversa7on	plaZorms		
§  Cisco:	Smart	ci7es,	the	
Internet	of	Everything	and	
cyber-security		
Leaders	have	achieved	major	share-price	growth.	Others	want	
similar	results	and	are	also	adop7ng	bolder	growth	ambi7ons
WWW.INNOVATIONLEADERS.ORG
Mi7ga7ng	Disrup7on
WWW.INNOVATIONLEADERS.ORG
For	some	sectors	the	threat	of	disrup7on	is	becoming	more	
evident	and	accelera7ng	–	proac7ve	ac7on	is	widening	
		
§  Aiming	for	500m	room	nights	per	year	within	5	years,	1bn	by	2025	
§  MarrioS,	Hilton,	IHG	and	Accor	have	just	over	3m	hotel	rooms	in	total	
§  New	op7ons	for	genera7ng	significant	growth	on	every	agenda	
§  ‘uberisa7on’	is	now	an	established	way	of	describing	new	compe77on	
§  Several	companies	have	started	their	own	more	radical	business	models
WWW.INNOVATIONLEADERS.ORG
Appe7te	for	Risk
WWW.INNOVATIONLEADERS.ORG
Given	the	successes	and	the	associated	growth	in	shareholder	
value,	market	sen7ment	to	more	radical	innova7on	is	changing		
§  Investors	increasingly	expect	the	significant	R&D	investments	being	made	
in	major	organisa7ons	to	deliver	higher	levels	of	double-digit	growth		
§  In	areas	of	the	investment	community,	risk	is	being	more	widely	accepted		
§  35%	of	the	companies	have	radical	innova7on	on	their	board	agenda		
§  Double	digit	growth	is	not	just	for	unicorns	and	start-ups
WWW.INNOVATIONLEADERS.ORG
Bolder	Leaders
WWW.INNOVATIONLEADERS.ORG
Today’s	leaders	don’t	have	to	gain	consensus	and	so	can	make	
major	future	focused	decisions	without	excessive	consulta7on
WWW.INNOVATIONLEADERS.ORG
Becoming	Bolder
WWW.INNOVATIONLEADERS.ORG
We	see	three	pivotal	issues	to	address	in	order	to	both	make	
intelligent	bets	and	successfully	scale	to	have	major	impact		
Foresight		
and	Insight		
Collabora7on	
and	Sharing		
Incuba7on		
not	Isola7on
WWW.INNOVATIONLEADERS.ORG
About	Innova7on	Leaders
WWW.INNOVATIONLEADERS.ORG
For	the	past	15	years	we	have	been	iden7fying	and	profiling		
the	worlds	most	innova7ve	companies	across	25	sectors	
This	published	analysis	has	consistently	iden7fied	organisa7ons	that	subsequently	deliver	higher	organic	growth
WWW.INNOVATIONLEADERS.ORG
Our	model	analyses	the	1500	largest	companies	in	these		
sectors	and	systema7cally	selects	the	top	innovators	
25	Innova7on	
Leaders	
Single	company	for	
each	sector	
75	
Companies	
25	Sectors	
1500	Companies	
Largest	companies	
across	25	sectors	
25	most	innova7on-
focused	sectors	
Top	3	companies		
per	sector	
Quan7ta7ve	Analysis	Throughout	Process
WWW.INNOVATIONLEADERS.ORG
WWW.INNOVATIONLEADERS.ORG
Across	the	25	sectors	assessed,	the	current	innova7on	leaders	are	
clear	and	show	how	best	in	class	innova7on	prac7ce	is	evolving
WWW.INNOVATIONLEADERS.ORG
A	2012	back-test	of	the	Innova7on	Leaders	against	S&P500	
showed	clear	outperformance	over	the	previous	10	years		
Compound	Annual	Growth	Rate:	14%,	Std	Dev:	20%,	Alpha:	12,	Beta:	0.74
WWW.INNOVATIONLEADERS.ORG
More	Informa7on
WWW.INNOVATIONLEADERS.ORG
For	more	informa7on	please	see	the	Innova7on	Leaders	website	
To	discuss	please	contact	research@innova7onleaders.org		
For	a	full	ar<cle	on	More	Big	Bets	see:	
hSps://www.linkedin.com/pulse/more-
big-bets-bolder-innova7on-7m-jones		
	
Follow	this	research	on	
@innova7onldrs	
hSps://www.slideshare.net/
innova7onleaders		
www.growthagenda.com

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More big bets bolder innovation 15 03 17