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Cloud for the “Missing Middle”
Leo Reiter, Chief Technology Officer
The Market
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 2
(the Status Quo)
(and others… nirvana)
The Market
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 3
(the Status Quo)
(and others… nirvana)
(the “Pragmatist in Pain”..
aka the “Missing Middle”)
The Missing Middle is (generally)…
• Underserved • End user services and ISVs
focused on availability and
productivity, not
performance
• HPC space focused on
massive problem areas,
often in public sector
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 4
The Missing Middle is (generally)…
• Underserved
• Under pressure
• Tight deadlines
• Increased complexity
• Increased competition
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 5
The Missing Middle is (generally)…
• Underserved
• Under pressure
• Understaffed
• Scarcity of skills
• IT, not HPC focus
• Good talent expensive and
hard to find
• “Entitled” workforce
• Shrinking budgets
• “More with less”
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 6
Missing Middle Myths
• SMBs who can’t afford nor understand HPC
• Individual “inventors” kicking tires
• Just simulation
• Unsophisticated use cases
• Limited upside potential for vendors/service providers
• DIY/open source zealots who want everything free
• Occasional users
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 7
Who really are these people? (hint: everyone)
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 8
• Entrepreneurs
• Contractors
• Project-based SMB
• Startups
• Mid-enterprise
• Departmental
• Project-based teams
• Distributed workforce
• Large enterprise
• Fortune 500
• Research Institutes
• Government
• Defense
Horizontally speaking…
• Need HPC but don’t have it
• Skills gap (commodity IT resources)
• Budget gap (just bought $$$ workstations!)
• Software license gap (“HPC” versions different and more $$$)
• Need HPC and already have some in-house
• Always out of capacity, jobs queueing
• Distributed workforce on different networks
• Aging infrastructure (slow CPU, lacking coprocessors, etc.)
• Higher priority projects
• Need HPC but don’t know they need it
• New use cases such as Machine Learning, HPDA
• New algorithms applied to existing platforms
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 9
Transforming Digital Transformation
If:
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 10
Transforming Digital Transformation
If:
…Then:
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 11
Transforming Digital Transformation
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 12
How Missing Middle Wins with Cloud
Limitless scale
Available “right now”
Latest HPC class hardware (some clouds), on demand
Bare-metal, InfiniBand, FPGAs, GPUs, “many core”, etc.
Turn-key workflows (SaaS clouds)
Simulation, life sciences, rendering, machine learning, HPDA, etc.
A must for the “pragmatist in pain!”
Pay-as-you go, contract, or subscription (some clouds)
Low/no setup cost (no CapEx spend)
Options for every budget
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 13
What about those ISVs?
ANSYS Introduces Industry's Most Comprehensive Pay Per
Use Licensing Model for Engineering Simulation Software
-- PITTSBURG, March 31, 2016
"Flexibility is critical for a company like ours," says
Sukhvinder Kang, chief technology officer for Aavid
Thermalloy.
• Multiple teams globally, simultaneous projects
• Needs always changing
• Difficult to predict scale and spend up front
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 14
Cloud Challenges for HPC
• Performance not always as good as dedicated HPC
• “Sticker shock” possible
• Unlimited scale can mean unlimited spend
• May still require retaining or acquiring HPC skills
• Setting up and maintaining HPC workflows is not easy
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 15
HPC Clouds rise to Challenges
• Performance? Real HPC Architectures
• InfiniBand
• High performance storage
• Coprocessors and accelerators
• High density and large memory systems
• “Sticker shock”? Subscription and contract pricing plans
• Optimized for customer use cases
• “Cell phone” plans offer flexibility and predictability
• “Skills gap”? SaaS for turn-key workflows
• Sign up, choose workflow+scale, and go
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 16
HPC Cloud Adoption Trends (Use Cases)
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 17
Energy
HPDA, Life
sciences
Simulation,
Media,
Machine
Learning
(Already there)(soon)
• Mature (simulation/media)
• On-demand/project-based
• “Emerging in cloud age” (machine learning)
• Data sets challenging• Data sets challenging
• Existing investment
Missing Middle Use Cases
How HPC cloud with software-as-a-service helps
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 18
Simulation for Global Team (Enterprise)
• 100+ engineers doing simulation on electronics components:
• ANSYS IcePak, Fluent, and HFSS/Maxwell primarily
• Recently acquired small CFD software ISV (required PaaS to onboard)
• Global footprint – teams in California, India, and China
• Project-based simulations
• Challenges:
• Performance
• Scale (including large memory machines)
• Flexibility on licensing/spend
• Collaboration across teams and geographies
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 19
Bioinformatics – USDA (Government)
• Whitepaper: “Advances in Sequencing Drive Plan
and Animal Genomics to the Cloud”
• Intel + Nimbix + Pacific Biosciences – featuring USDA
• 56x coverage of long-read PacBio data on the
lesser grain borer genome
• Challenges:
• Scale
• Time
• Up-front cost
• Management complexity of infrastructure
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 20
Data Science-as-a-Service – HUGEdata (Startup)
• “HUGEdata and Nimbix Offer Cloud-Based Big Data
Services” – Campus Technology, Big Data News
• Performs HPDA and machine learning on customer data
• Project-based
• Private cloud today, moving to public
• Challenges:
• Performance
• Scale
• Data/compute disaggregation (cost)
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 21
Real-time Photorealistic Rendering (migenius)
• On-demand photorealistic rendering platform
(RealityServer):
• E-commerce (e.g. Boathouse Sports, etc.)
• Design (Onshape, Bloom Unit for SketchUp, etc.)
• NVIDIA Iray front-end
• Challenges:
• Supercomputing GPUs, lots of CUDA cores
• On-demand, pay-as-you-go
• Invocation performance
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 22
How Cloud HPC Helps Deep Learning
• Training a DNN requires scale, but doesn’t run perpetually
• Increasingly training data is cloud-based – e.g.:
• Images
• Sounds
• Texts
• Other reference material
• Challenges:
• Large numbers of GPUs, used part time
• Ability to re-run training on demand
• Access to large amounts of training data
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 23
Looking Forward…
• Economics drive traditional HPC use cases to cloud
• Increasing network speeds reduce barriers such as data
transfer
• Market demand continues to convince traditional ISVs to
offer elastic/cloud licensing
• Or risk disruption from “born in cloud” technologies
• More turn-key workflows (SaaS) for instantaneous
domain-specific value (vs. IT “projects”)
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 24
Thank you
Questions?
11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 25

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Nimbix: Cloud for the Missing Middle

  • 1. Cloud for the “Missing Middle” Leo Reiter, Chief Technology Officer
  • 2. The Market 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 2 (the Status Quo) (and others… nirvana)
  • 3. The Market 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 3 (the Status Quo) (and others… nirvana) (the “Pragmatist in Pain”.. aka the “Missing Middle”)
  • 4. The Missing Middle is (generally)… • Underserved • End user services and ISVs focused on availability and productivity, not performance • HPC space focused on massive problem areas, often in public sector 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 4
  • 5. The Missing Middle is (generally)… • Underserved • Under pressure • Tight deadlines • Increased complexity • Increased competition 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 5
  • 6. The Missing Middle is (generally)… • Underserved • Under pressure • Understaffed • Scarcity of skills • IT, not HPC focus • Good talent expensive and hard to find • “Entitled” workforce • Shrinking budgets • “More with less” 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 6
  • 7. Missing Middle Myths • SMBs who can’t afford nor understand HPC • Individual “inventors” kicking tires • Just simulation • Unsophisticated use cases • Limited upside potential for vendors/service providers • DIY/open source zealots who want everything free • Occasional users 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 7
  • 8. Who really are these people? (hint: everyone) 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 8 • Entrepreneurs • Contractors • Project-based SMB • Startups • Mid-enterprise • Departmental • Project-based teams • Distributed workforce • Large enterprise • Fortune 500 • Research Institutes • Government • Defense
  • 9. Horizontally speaking… • Need HPC but don’t have it • Skills gap (commodity IT resources) • Budget gap (just bought $$$ workstations!) • Software license gap (“HPC” versions different and more $$$) • Need HPC and already have some in-house • Always out of capacity, jobs queueing • Distributed workforce on different networks • Aging infrastructure (slow CPU, lacking coprocessors, etc.) • Higher priority projects • Need HPC but don’t know they need it • New use cases such as Machine Learning, HPDA • New algorithms applied to existing platforms 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 9
  • 10. Transforming Digital Transformation If: 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 10
  • 11. Transforming Digital Transformation If: …Then: 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 11
  • 12. Transforming Digital Transformation 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 12
  • 13. How Missing Middle Wins with Cloud Limitless scale Available “right now” Latest HPC class hardware (some clouds), on demand Bare-metal, InfiniBand, FPGAs, GPUs, “many core”, etc. Turn-key workflows (SaaS clouds) Simulation, life sciences, rendering, machine learning, HPDA, etc. A must for the “pragmatist in pain!” Pay-as-you go, contract, or subscription (some clouds) Low/no setup cost (no CapEx spend) Options for every budget 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 13
  • 14. What about those ISVs? ANSYS Introduces Industry's Most Comprehensive Pay Per Use Licensing Model for Engineering Simulation Software -- PITTSBURG, March 31, 2016 "Flexibility is critical for a company like ours," says Sukhvinder Kang, chief technology officer for Aavid Thermalloy. • Multiple teams globally, simultaneous projects • Needs always changing • Difficult to predict scale and spend up front 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 14
  • 15. Cloud Challenges for HPC • Performance not always as good as dedicated HPC • “Sticker shock” possible • Unlimited scale can mean unlimited spend • May still require retaining or acquiring HPC skills • Setting up and maintaining HPC workflows is not easy 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 15
  • 16. HPC Clouds rise to Challenges • Performance? Real HPC Architectures • InfiniBand • High performance storage • Coprocessors and accelerators • High density and large memory systems • “Sticker shock”? Subscription and contract pricing plans • Optimized for customer use cases • “Cell phone” plans offer flexibility and predictability • “Skills gap”? SaaS for turn-key workflows • Sign up, choose workflow+scale, and go 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 16
  • 17. HPC Cloud Adoption Trends (Use Cases) 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 17 Energy HPDA, Life sciences Simulation, Media, Machine Learning (Already there)(soon) • Mature (simulation/media) • On-demand/project-based • “Emerging in cloud age” (machine learning) • Data sets challenging• Data sets challenging • Existing investment
  • 18. Missing Middle Use Cases How HPC cloud with software-as-a-service helps 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 18
  • 19. Simulation for Global Team (Enterprise) • 100+ engineers doing simulation on electronics components: • ANSYS IcePak, Fluent, and HFSS/Maxwell primarily • Recently acquired small CFD software ISV (required PaaS to onboard) • Global footprint – teams in California, India, and China • Project-based simulations • Challenges: • Performance • Scale (including large memory machines) • Flexibility on licensing/spend • Collaboration across teams and geographies 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 19
  • 20. Bioinformatics – USDA (Government) • Whitepaper: “Advances in Sequencing Drive Plan and Animal Genomics to the Cloud” • Intel + Nimbix + Pacific Biosciences – featuring USDA • 56x coverage of long-read PacBio data on the lesser grain borer genome • Challenges: • Scale • Time • Up-front cost • Management complexity of infrastructure 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 20
  • 21. Data Science-as-a-Service – HUGEdata (Startup) • “HUGEdata and Nimbix Offer Cloud-Based Big Data Services” – Campus Technology, Big Data News • Performs HPDA and machine learning on customer data • Project-based • Private cloud today, moving to public • Challenges: • Performance • Scale • Data/compute disaggregation (cost) 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 21
  • 22. Real-time Photorealistic Rendering (migenius) • On-demand photorealistic rendering platform (RealityServer): • E-commerce (e.g. Boathouse Sports, etc.) • Design (Onshape, Bloom Unit for SketchUp, etc.) • NVIDIA Iray front-end • Challenges: • Supercomputing GPUs, lots of CUDA cores • On-demand, pay-as-you-go • Invocation performance 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 22
  • 23. How Cloud HPC Helps Deep Learning • Training a DNN requires scale, but doesn’t run perpetually • Increasingly training data is cloud-based – e.g.: • Images • Sounds • Texts • Other reference material • Challenges: • Large numbers of GPUs, used part time • Ability to re-run training on demand • Access to large amounts of training data 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 23
  • 24. Looking Forward… • Economics drive traditional HPC use cases to cloud • Increasing network speeds reduce barriers such as data transfer • Market demand continues to convince traditional ISVs to offer elastic/cloud licensing • Or risk disruption from “born in cloud” technologies • More turn-key workflows (SaaS) for instantaneous domain-specific value (vs. IT “projects”) 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 24
  • 25. Thank you Questions? 11 April 2016 © 2016 Nimbix, Inc. All Rights Reserved. 25