Más contenido relacionado Similar a Social Selling - The ABC's of Social Selling: Always Be Connecting - Jill Rowley (20) Más de InsideSales.com (20) Social Selling - The ABC's of Social Selling: Always Be Connecting - Jill Rowley1. Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 121
The ABC’s of Social Selling – Always Be Connecting
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Companies have no choice but to become
transparent, responsive, & collaborative or
else risk going out of business.
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Customers expect companies to feel personal
and authentic – we can achieve this by sharing
the unedited voices & personalities of our
employees (YOU)!
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Buying process has changed
Buyers are self-educating via
Search & Social
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57% of buying process is done
prior to engaging with Sales
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92% of B2B buyers start search on
web…
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82% of the world’s population can
be reached by Social Networks
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37% of buyers posted questions on Social
Networking sites looking for suggestion or feedback
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The Power of Peer to Peer
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Company to Buyer: 33% Trust
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Buyer to Buyer: 92% Trust
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Meet the Modern Buyer
Well-informed
Digitally-driven
Socially-connected
Mobile & Empowered
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Unlimited access to real-time information
about our company, products,
competitors, customers, industry experts
and influencers
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Connected to Influential peer-based Social
Networks
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Expects exceptional knowledge & service
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Statistics show that Reps who use
Social Selling are 50% more likely to
meet or exceed their sales quota
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Jill Konrath’s eBook – Sales Secrets Revealed
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Use Social Networks to Find, Listen, Relate, Connect, Engage
& Amplify your buyers and their sphere of influence
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Content – read what your buyers are reading and
share that content across your Social Networks.
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The ABCs of Social Selling: Always Be Connecting
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The Modern Sales Professional is Collaborative,
Customer-Centric, a Content Connoisseur,
Transparent, Trustworthy, Relevant, Insightful,
Engaging, Passionate, Creative
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•Buyer-centric LinkedIn profile
•The Art of a LinkedIn Invite
•Sphere of Influence training
•LinkedIn groups
•Advanced Search in LinkedIn
•LinkedIn Signals
•LinkedIn Contacts
•LinkedIn Job Change alerts
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1. FIND
2. LISTEN
3. RELATE
4. CONNECT
5. ENGAGE &
AMPLIFY
The on Content
Notas del editor Consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile. (Nielsen) Ultimately, social selling is about establishing your personal brand which perpetuates to establishing trust. You must break through the clutter in order to be effective in social media. And there’s only one way to do that… http://blog.eloqua.com/abcssocialselling/ Creating a buyer-centric LinkedIn profileThe art of a LinkedIn inviteSphere of Influence training (who is your buyers sphere of influence & how can you connect, engage & amplify)How to share content across your Social NetworksLinkedIn groups – which ones should you join and what do you do once you’re in the groupAdvanced Search in LinkedInSetting up LinkedIn SignalsUsing LinkedIn ContactsSetting up LinkedIn Job Change alerts