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Social Selling Essentials 
Will Spendlove 
VP of Marketing, InsideView 
@wspendlove 
Christina Fuentealba 
Senior Product Manager, InsideView 
@roxanaf28
@wspendlove @roxanaf28 #openlounge 
Today we will… 
What is Social Selling? 
Learn how to start Social Selling with InsideView: 
1. Find Prospects 
2. Listen and Engage 
3. Connect and Win 
See how to pull it all together
What is 
Social Selling? 
@wspendlove @roxanaf28 #openlounge
Social Selling is the art of using 
social media, insights, and 
connections to drive the sales 
cycle. 
@wspendlove @roxanaf28 #openlounge
Social Selling Connects You to 
Your Buyer 
@wspendlove @roxanaf28 #openlounge
Social Selling works. 
@wspendlove @roxanaf28 #openlounge 
90% 
of executives never respond to cold calls or unsolicited 
emails 
84% 
will engage when connected through a friend 
or colleague
How to start 
Social Selling 
with InsideView 
@wspendlove @roxanaf28 #openlounge
Start Social Selling with three key components. 
@wspendlove @roxanaf28 #openlounge 
Data 
WHO 
Accurate company and 
contact information 
Insights 
WHAT 
Curated news and 
social posts 
Connections 
HOW 
Comprehensive 
relationship map
@wspendlove @roxanaf28 #openlounge 
But first… 
Download 
a trial
Start Social Selling with InsideView. 
1 2 3 
Build a List Listen and Engage Connect and Win 
@wspendlove @roxanaf28 #openlounge
1. Build a list 2. See the buying signals 3. Leverage your connections 
@wspendlove @roxanaf28 #openlounge 
Step 1 
Build a List 
Pull lists based on dynamic 
sales triggers and common 
connections.
1. Build a list 2. See the buying signals 3. Leverage your connections 
@wspendlove @roxanaf28 #openlounge 
Step 2 
Listen & Engage 
Use our integrated social 
buzz to listen and engage 
with your customers.
1. Build a list 2. See the buying signals 3. Leverage your connections 
@wspendlove @roxanaf28 #openlounge 
Step 3 
Connect & Win 
Find connections to decision 
makers and leverage social 
insights when reaching out.
Pull it all 
together to win 
@wspendlove @roxanaf28 #openlounge
Who to call. What to say. How to get an intro. 
@wspendlove @roxanaf28 #openlounge 
Now you know…
@wspendlove @roxanaf28 #openlounge 
The bottom line… 
Use Social Selling 
to increase your 
engagement rate by 
up to 84%. 
84%
#openlounge 
Thank You! 
Will Spendlove 
VP of Marketing, InsideView 
@wspendlove 
Christina Fuentealba 
Senior Product Manager, InsideView 
@roxanaf28

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Dreamforce 14 - Social Selling - InsideView

  • 1. #openlounge Social Selling Essentials Will Spendlove VP of Marketing, InsideView @wspendlove Christina Fuentealba Senior Product Manager, InsideView @roxanaf28
  • 2. @wspendlove @roxanaf28 #openlounge Today we will… What is Social Selling? Learn how to start Social Selling with InsideView: 1. Find Prospects 2. Listen and Engage 3. Connect and Win See how to pull it all together
  • 3. What is Social Selling? @wspendlove @roxanaf28 #openlounge
  • 4. Social Selling is the art of using social media, insights, and connections to drive the sales cycle. @wspendlove @roxanaf28 #openlounge
  • 5. Social Selling Connects You to Your Buyer @wspendlove @roxanaf28 #openlounge
  • 6. Social Selling works. @wspendlove @roxanaf28 #openlounge 90% of executives never respond to cold calls or unsolicited emails 84% will engage when connected through a friend or colleague
  • 7. How to start Social Selling with InsideView @wspendlove @roxanaf28 #openlounge
  • 8. Start Social Selling with three key components. @wspendlove @roxanaf28 #openlounge Data WHO Accurate company and contact information Insights WHAT Curated news and social posts Connections HOW Comprehensive relationship map
  • 9. @wspendlove @roxanaf28 #openlounge But first… Download a trial
  • 10. Start Social Selling with InsideView. 1 2 3 Build a List Listen and Engage Connect and Win @wspendlove @roxanaf28 #openlounge
  • 11. 1. Build a list 2. See the buying signals 3. Leverage your connections @wspendlove @roxanaf28 #openlounge Step 1 Build a List Pull lists based on dynamic sales triggers and common connections.
  • 12. 1. Build a list 2. See the buying signals 3. Leverage your connections @wspendlove @roxanaf28 #openlounge Step 2 Listen & Engage Use our integrated social buzz to listen and engage with your customers.
  • 13. 1. Build a list 2. See the buying signals 3. Leverage your connections @wspendlove @roxanaf28 #openlounge Step 3 Connect & Win Find connections to decision makers and leverage social insights when reaching out.
  • 14. Pull it all together to win @wspendlove @roxanaf28 #openlounge
  • 15. Who to call. What to say. How to get an intro. @wspendlove @roxanaf28 #openlounge Now you know…
  • 16. @wspendlove @roxanaf28 #openlounge The bottom line… Use Social Selling to increase your engagement rate by up to 84%. 84%
  • 17. #openlounge Thank You! Will Spendlove VP of Marketing, InsideView @wspendlove Christina Fuentealba Senior Product Manager, InsideView @roxanaf28