1. #openlounge
Social Selling Essentials
Will Spendlove
VP of Marketing, InsideView
@wspendlove
Christina Fuentealba
Senior Product Manager, InsideView
@roxanaf28
2. @wspendlove @roxanaf28 #openlounge
Today we will…
What is Social Selling?
Learn how to start Social Selling with InsideView:
1. Find Prospects
2. Listen and Engage
3. Connect and Win
See how to pull it all together
3. What is
Social Selling?
@wspendlove @roxanaf28 #openlounge
4. Social Selling is the art of using
social media, insights, and
connections to drive the sales
cycle.
@wspendlove @roxanaf28 #openlounge
6. Social Selling works.
@wspendlove @roxanaf28 #openlounge
90%
of executives never respond to cold calls or unsolicited
emails
84%
will engage when connected through a friend
or colleague
7. How to start
Social Selling
with InsideView
@wspendlove @roxanaf28 #openlounge
8. Start Social Selling with three key components.
@wspendlove @roxanaf28 #openlounge
Data
WHO
Accurate company and
contact information
Insights
WHAT
Curated news and
social posts
Connections
HOW
Comprehensive
relationship map
10. Start Social Selling with InsideView.
1 2 3
Build a List Listen and Engage Connect and Win
@wspendlove @roxanaf28 #openlounge
11. 1. Build a list 2. See the buying signals 3. Leverage your connections
@wspendlove @roxanaf28 #openlounge
Step 1
Build a List
Pull lists based on dynamic
sales triggers and common
connections.
12. 1. Build a list 2. See the buying signals 3. Leverage your connections
@wspendlove @roxanaf28 #openlounge
Step 2
Listen & Engage
Use our integrated social
buzz to listen and engage
with your customers.
13. 1. Build a list 2. See the buying signals 3. Leverage your connections
@wspendlove @roxanaf28 #openlounge
Step 3
Connect & Win
Find connections to decision
makers and leverage social
insights when reaching out.
14. Pull it all
together to win
@wspendlove @roxanaf28 #openlounge
15. Who to call. What to say. How to get an intro.
@wspendlove @roxanaf28 #openlounge
Now you know…