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Social. 
Selling. 
The Guide to Social Selling 
with InsideView 
Social Selling. The Guide to Social Selling Social Sellin...
Contents. 
What is Social Selling? 
How to start Social Selling with InsideView: 
1. Build a List 
2. Listen and Engage 
3...
What is Social Selling? 
Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 
3
What is Social Selling? 
Social Selling Connects You to Your Buyer 
Social Selling is the best way for sales teams to incr...
Social Selling works. 
!10% 
of executives respond to cold calls or 
unsolicited emails, yet 
! 
!84% 
will engage with a ...
How to start 
Social Selling 
with InsideVIew 
Social Selling. The Guide to Social Selling with InsideView. Share this eBo...
Social Selling. 
Powered by InsideView. 
InsideView powers Social Selling with three key components. 
Data 
InsideView off...
Start Social Selling with InsideView. 
Don’t have InsideView? No problem. 
Sign up for a free trial here. All you need is ...
Follow these 3 steps and learn how to use InsideView to: 
1 2 3 
Build a List. 
Listen and Engage. 
Access our massive dat...
1. Build a List 
Step 1 
Build a List 
2. Listen and Engage 3. Connect and Win 
Social Selling starts by finding the right...
1. Build a List 2. Listen and Engage 3. Connect and Win 
Social Selling. The Guide to Social Selling with InsideView. Shar...
1. Build a List 2. Listen and Engage 3. Connect and Win 
1. Start by going to the Build a List tab to create 
a targeted l...
1. Build a List 2. Listen and Engage 3. Connect and Win 
1. Hover over the company name to see 
a complete summary of your...
1. Build a List 2. Listen and Engage 3. Connect and Win 
1. Hover over the company name to see a 
complete summary of your...
1. Build a List 2. Listen and Engage 3. Connect and Win 
1. Hover over the company name to see a 
complete summary of your...
1. Build a List 2. Listen and Engage 3. Connect and Win 
1. Hover over the company name to see a 
complete summary of your...
1. Build a List 2. Listen and Engage 3. Connect and Win 
1. Start by identifying your connections 
by hovering over a comp...
1. Build a List 2. Listen and Engage 3. Connect and Win 
Step 3 
Connect and Win 
1. Start by identifying your connections...
1. Build a List 2. Listen and Engage 3. Connect and Win 
1. Start by identifying your connections by 
hovering over a comp...
1. Build a List 2. Listen and Engage 3. Connect and Win 
1. Start by identifying your connections by 
hovering over a comp...
1. Build a List 2. Listen and Engage 3. Connect and Win 
1. Start by identifying your connections by 
hovering over a comp...
1. Build a List 2. Listen and Engage 3. Connect and Win 
1. Start by identifying your connections by 
hovering over a comp...
Pull it all together to win 
Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com ...
1. Build a List 2. See the buying signals 3. Leverage your connections 
Now you know… 
Who to call. What to say. How to co...
The bottom line: 
Social Selling with InsideView can increase sales 
productivity and effectiveness. 
Increase your 
engag...
We deliver the most complete, accurate, and 
relevant prospect and customer information to 
increase your sales and market...
Social. 
Selling. 
The Guide to Social Selling 
with InsideView 
Social Selling. The Guide to Social Selling Social Sellin...
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InsideView Guide to Social Selling

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Wondering what this Social Selling craze is all about? Check this out!

Publicado en: Ventas, Redes sociales
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InsideView Guide to Social Selling

  1. Social. Selling. The Guide to Social Selling with InsideView Social Selling. The Guide to Social Selling Social Selling. The Guide to Social Sellin gw withit hIn IsnidseidVeieVwie.w. SShhaarree tthhiiss eeBBooookk iinnssiiddeevviieeww..ccoomm 1 1
  2. Contents. What is Social Selling? How to start Social Selling with InsideView: 1. Build a List 2. Listen and Engage 3. Connect and Win Pull it all together to Win Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 2
  3. What is Social Selling? Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 3
  4. What is Social Selling? Social Selling Connects You to Your Buyer Social Selling is the best way for sales teams to increase their chances of connecting with today’s more informed, better connected, less responsive buyer. Buyers are demanding relevance, and expecting sales people to know about them, their companies, and their needs before engaging. It’s no longer enough to just have a connection to the buyer. The power of "who you know" is being trumped by "what you know about who you know.” Social Selling is about arming yourself with the wealth of information about your prospects, and leveraging it to connect in the most timely, relevant and valuable way. Social Selling requires intelligence that brings together both traditional data and social media. This guide will show you how to use InsideView to start effective Social Selling to increase your engagement and win rates. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 4
  5. Social Selling works. !10% of executives respond to cold calls or unsolicited emails, yet ! !84% will engage with a sales person when they are connected through a friend or colleague and offer value. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 5
  6. How to start Social Selling with InsideVIew Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 6
  7. Social Selling. Powered by InsideView. InsideView powers Social Selling with three key components. Data InsideView offers the most accurate, extensive database of companies and employees. Use this to build a list of prospects and to update the ones you already have with accurate data. Insights We monitor over 30,000 news and social sources to provide you with realtime insights on the news and social activity of your prospects. We even categorize the information based on relevance to you and alert you of key events. Connections We build a comprehensive network of your connections from a collection of social networks, including LinkedIn, Facebook, Outlook and others. The result is a more extensive and usable network that is private to you and your colleagues, not your competitors. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 7
  8. Start Social Selling with InsideView. Don’t have InsideView? No problem. Sign up for a free trial here. All you need is 2 minutes and an email address. ! ! Free Trial ! ! Once you’re logged-in, just follow along to start Social Selling. ‣ Build a list of prospects from our extensive database ‣ Leverage relevant insights for your outreach ‣ Discover professional connections that enable warm introductions. ! ! Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 8
  9. Follow these 3 steps and learn how to use InsideView to: 1 2 3 Build a List. Listen and Engage. Access our massive database of We monitor all relevant news, companies and contacts and events and social buzz for you to take a slice for your prospect list. use to engage your prospect. Connect and Win. Set up warm introductions to get in, establish trust and win deals. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 9 Start Social Selling with InsideView.
  10. 1. Build a List Step 1 Build a List 2. Listen and Engage 3. Connect and Win Social Selling starts by finding the right person or company with which to engage. InsideView helps you quickly find people in your territory and build a list to immediately start engaging with them. 1. Start by going to the Build a List tab to create a targeted list of prospects at the Company or People level. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 10
  11. 1. Build a List 2. Listen and Engage 3. Connect and Win Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 11 Step 1 Build a List 1. Start by going to the Build a List tab to create a targeted list of prospects at the Company or People level. ! 2. Building a Company List helps you focus on the accounts that are important to you. You can customize this list by: • Location • Company Size • Industry & Sub-industry • Business Type
  12. 1. Build a List 2. Listen and Engage 3. Connect and Win 1. Start by going to the Build a List tab to create a targeted list of prospects at the Company or People level. ! 2. Building a Company List helps you focus on the accounts that are important to you. You can customize this list by: • Location • Company Size • Industry & Sub-industry • Business Type ! 3. The People List helps you identify key contacts in your patch, making your prospecting easier and more targeted. Filter this list by: • Job Function & Level • Location • Company Size • Industry & Sub-industry • Business Type Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 12 Step 1 Build a List
  13. 1. Build a List 2. Listen and Engage 3. Connect and Win 1. Hover over the company name to see a complete summary of your prospects activity. Click on the company name for a full profile. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 13 Step 2 Listen and Engage After you have identified your list of prospect companies and contacts, you need a compelling reason to engage with them. InsideView can help you find and monitor news, events, and social buzz that directly impact your prospect.
  14. 1. Build a List 2. Listen and Engage 3. Connect and Win 1. Hover over the company name to see a complete summary of your prospects activity. Click on the company name for a full profile. ! 2. On the profile page, use Smart Agents to find relevant talking points and buying signals to act on. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 14 Step 2 Listen and Engage
  15. 1. Build a List 2. Listen and Engage 3. Connect and Win 1. Hover over the company name to see a complete summary of your prospects activity. Click on the company name for a full profile. ! 2. On the profile page, use Smart Agents to find relevant talking points and buying signals to act on. ! 3. Scroll through the Smart Agent Results to quickly see what’s happening at the company. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 15 Step 2 Listen and Engage
  16. 1. Build a List 2. Listen and Engage 3. Connect and Win 1. Hover over the company name to see a complete summary of your prospects activity. Click on the company name for a full profile. ! 2. On the profile page, use Smart Agents to find relevant talking points and buying signals to act on. ! 3. Scroll through the Smart Agent Results to quickly see what’s happening at the company. ! 4. Engage directly from the Buzz tab by reading and immediately responding to key social activities. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 16 Step 2 Listen and Engage
  17. 1. Build a List 2. Listen and Engage 3. Connect and Win 1. Start by identifying your connections by hovering over a company name to quickly see how many connections you have. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 17 Step 3 Connect and Win Building connections in order to win the deal is essential. By leveraging your existing relationships to find new ones, you can ensure you have all your bases covered.
  18. 1. Build a List 2. Listen and Engage 3. Connect and Win Step 3 Connect and Win 1. Start by identifying your connections by hovering over a company name to quickly see how many connections you have. ! 2. Click on the connections link to see a list of people you are connected to. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 18
  19. 1. Build a List 2. Listen and Engage 3. Connect and Win 1. Start by identifying your connections by hovering over a company name to quickly see how many connections you ! have. 2. Click on the connections link to see a list of people you are connected to. ! 3. You can filter connections by Job Level, Function, or Connection Level to quickly identify contacts important to you. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 19 Step 3 Connect and Win
  20. 1. Build a List 2. Listen and Engage 3. Connect and Win 1. Start by identifying your connections by hovering over a company name to quickly see how many connections you ! have. 2. Click on the connections link to see a ! list of people you are connected to. 3. You can filter connections by Job Level, Function, or Connection Level to quickly identify contacts important to you. ! 4. For a complete connection list click Load More at the bottom of the People section. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 20 Step 3 Connect and Win
  21. 1. Build a List 2. Listen and Engage 3. Connect and Win 1. Start by identifying your connections by hovering over a company name to quickly see how many connections you ! have. 2. Click on the connections link to see a ! list of people you are connected to. 3. You can filter connections by Job Level, Function, or Connection Level to quickly identify contacts important to ! you. 4. For a complete connection list click Load More at the bottom of the People ! section. 5. To the right of the contact’s name, you will see how you are connected. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 21 Step 3 Connect and Win
  22. 1. Build a List 2. Listen and Engage 3. Connect and Win 1. Start by identifying your connections by hovering over a company name to quickly see how many connections you ! have. 2. Click on the connections link to see a ! list of people you are connected to. 3. You can filter connections by Job Level, Function, or Connection Level to quickly identify contacts important to ! you. 4. For a complete connection list click Load More at the bottom of the People ! section. 5. To the right of the contact’s name, you ! will see if you are connected. 6. Use your mutual connections to make a warm introduction and start a conversation. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 22 Step 3 Connect and Win
  23. Pull it all together to win Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 23
  24. 1. Build a List 2. See the buying signals 3. Leverage your connections Now you know… Who to call. What to say. How to connect and win. Complete and accurate contact data delivered directly to you Key events help you find relevant reasons to engage Identify internal connections Follow your contacts through social channels Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 24
  25. The bottom line: Social Selling with InsideView can increase sales productivity and effectiveness. Increase your engagement rate by up to 84% with insights and connections. Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 25
  26. We deliver the most complete, accurate, and relevant prospect and customer information to increase your sales and marketing productivity. request demo free trial Call us: (415) 728-9340 Social Selling. The Guide to Social Selling with InsideView. Share this eBook insideview.com 26
  27. Social. Selling. The Guide to Social Selling with InsideView Social Selling. The Guide to Social Selling Social Selling. The Guide to Social Sellin gw withit hIn IsnidseidVeieVwie.w. SShhaarree tthhiiss eeBBooookk iinnssiiddeevviieeww..ccoomm 27 1

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