10 of the best healthcare brands in 2020 who are now part of this transformation, they have a deep understanding of how it functions & transformed.

1. HEALTHCARE
1
2020 | VOL. 10 | ISSUE-01

4. or the healthcare sector, the year 2020 has a
Fchallenge at every step. Right from fighting the
pandemic, saving the medical fraternity all the
while to the long-term effects that COVID-19 might
have on surviving patients and the mental trauma that
many had to face due to extended isolation periods.
While people might have accepted the changes and are
trying to live with it, the challenges continue to evolve
and nag the industry.
Medical Insurance sector also felt the effects. To start,
many, including the insurers did not know what and
how to cover the COVID-19 claims that came pouring
in. The policyholders found themselves paying an
exorbitant amount of money for treatment and the
insurance providers were looking forward to the
guidelines that could help them deal with it. Whether
health insurance is being provided by public
establishments or private players, it played another
crucial role in the way insurance money was handled.
With the economic slowdown, it was tough for
policyholders to pay their premiums in due time. So,
policy providers had to quickly reshuffle the premium
days giving extensions to handle the building capital
pressure. The categorization of what is to be paid out
and what not was another challenge. With no
standardized cost of treatment and inclusion of novel
items like PPE kits into mandatory and routine
treatment, they had a hard time figuring out the
payables from the non-payables.
On the brighter side, health insurance providers saw a
surge in demand for policies. An increase in the number
of queries also led to the development of new policies
and products that could better cater to communicable
diseases in the future. Taking a leaf out of the SARS
pandemic that earlier caused havoc, this time around
the providers actually had something to build on even
though the current data was not sufficient enough. It
also provided them with an opportunity to partner
with hospitals and corporates for providing better
health care benefits.
Overall, the medical insurance and the healthcare
sector are set for a revamp even when the pandemic is
curbed. There has to be a unison among the various
parties involved in providing healthcare starting from
patients, to the hospitals to the insurance providers. In
The Healthcare
Insurance

5. Editor’s Note
this edition of Insights Care, we present 10 of the Best
Healthcare Brands in 2020 who are now a part of this
transformation. Being a part of the healthcare system,
they have a deep understanding of how it functions and
how it can be transformed for better without slowing
down or taking a pause from the services being
provided.
This edition features Abdali Medical Center,a hospital
with a mission to provide the highest quality patient-
centered care and promote research; and The
American University of Beirut Medical
Center(AUBMC),the most trusted and respected
healthcare provider in Lebanon and the region.
We would also like to acknowledge the contributions of
Ochsner Health System, Mecomed, IRIS Health
Services, Vezeeta, Mundipharma, Paragon Biosciences,
Ganzouri Specialized Hospital, and Orlando Health, Inc.
Do go through the articles curated by industry experts
and our in-house editors.
SNEHA SINHA

6. AUBMC
Demonstrating Experience, Expertise &
Excellence in the Healthcare Arena
ABDALI HOSPITAL
Improving Quality of Healthcare
through a Patient-Centric Approach08
22

7. Appify Health
Healthcare Enterprise
Apps in Cloud
Aosta Software’s Initiatives
In-depth Analysis
Need to Strengthen
healthcare research
CONTENTS
Articles
Brand Value
Healthcare Brand
Marketing
During Covid-19
Eat Healthy
Immunity-Boosting
Superfoods
18
30
14
26
CXO

8. Co-designer Paul Belin
Art & Picture Editor Deepanjali Jena
Art & Design Head
Editor-in-Chief Sumita Sarkar
Managing Editor Sneha Sinha
Senior Editor Anish Miller
Visualiser David King
Asha Bange
Circulation Manager Tanaji
Research Analyst Eric Smith
Sarah Wilson, John SmithBusiness Development Executive
Mark WilliamsBusiness Development Manager
Sales Executives Kelli, Bill, Amy
SME-SMO Executives Atul, Gemson
Digital Marketing Manager Alina Sege
Technical Consultants David, Robert
Technical Head Jacob Smile
Marketing Manager Mary D’Souza
Assistant Technical Head Pratiksha Patil
Assistant Digital Marketing Manager Amol Wadekar
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OCTOBER, 2020
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Corporate Offices:

9. Management BriefCompany Name
Abdali Medical Center
abdalimedical.com
Ahmad Abu Ghazaleh
CEO
Abdali Hospital’s mission is to provide the highest
quality patient-centered care; and promote research,
education and a culture of excellence in the Middle East.
AUBMC
aubmc.org.lb
Ghazi Zaatari
Interim Dean
The American University of Beirut Medical Center has been
the most trusted and respected healthcare provider in
Lebanon and the region.
Ganzouri Specialized
Hospital
ganzourihospital.com
Madiha F. Shoukri
Founder
IRIS Health Services
iris.healthcare
Anil Nair
CEO
IRIS Health Services is an award-winning health insurance
third-party administrator (TPA) providing medical benefit
and claims administration services.
Mundipharma
mundipharma.ae
Marc Princen
CEO
The Mundipharma global network of independent associated
companies seeks to identify and accelerate the development of
meaningful medicines
Warner L. Thomas
CEO
Ochsner Health System is Louisiana’s largest non-profit,
academic, healthcare system.
Ochsner Health System
ochsner.org
David Strong
CEO
Orlando Health is a not-for-profit healthcare organization
with $6.2 billion of assets under management.
Paragon Biosciences
paragonbiosci.com
JEFF ARONIN
CEO
Vezeeta
vezeeta.com
Amir Barsoum
CEO
Vezeeta is a digital healthcare powerhouse that serves and
empowers patients in every step of their healthcare journey
through data and technology.
Ganzouri Specialized Hospital is a private general hospital
that has been in business for more than 40 years.
Paragon is a life science innovator that creates, invests in
and builds bioscience companies.
Mecomed
mecomed.com
Inna Nadelwais
Executive Director
MECOMED is the medical devices, imaging and diagnostics
trade association; serving as the voice of international
medical technology manufacturers (MedTech) across the
Middle East and Africa.
Orlando Health, Inc.
orlandohealth.com

10. The healthcare industry is
growing at an exponential rate
and technology is acting as a
catalyst for it. This is leading to
various developments in the healthcare
space. However, many times, hospitals
face problems such as a shortage in
funding, shortage of physicians and
nurses, meeting the regulatory
demands, etc. It is also well-known
that the types of equipment and
machinery used at a hospital are quite
expensive which is a huge hurdle in the
path to provide quality healthcare.
However, there are few hospitals and
healthcare research institutes that have
mastered the art of balancing the
funding and providing the best quality
of healthcare like Abdali Hospital.
A 200-bed multi-specialty hospital,
Abdali Hospital is on a mission to
provide the best practice patient-
centered care and promote research
and education. The hospital benefits
from the knowledge and expertise of
Improving Quality of Healthcare
through a Patient-Centric Approach
08 | OCTOBER 2020 | www.insightscare.com

11. the Middle East’s finest medical
professionals.
Abdali Hospital’s goal is to improve
the health of the community. The
hospital aims to set a new standard of
excellence in medicine by providing
inclusive medical care to prevent,
diagnose, manage, and treat health
problems.
The hospital promotes medical
research and education. At the core of
the center’s operations is an
uncompromising adherence to integrity
and a firm belief that every human
being deserves to live their best life. At
Abdali Hospital, exceptional healthcare
is more than cutting-edge facilities and
advanced technologies; it’s about
integrity, quality, compassion,
collaboration, and accountability at
every step on the way.
Providing Comprehensive Solutions
Abdali Hospital strives to deliver
exceptional care to patients across its
wide range of medical specialties
including:
Cardiovascular care which
encompasses cardiology, as well as
cardiac, vascular and thoracic
surgeries, gastrointestinal care,
colorectal surgery, orthopedics and
rheumatology, general and bariatric
surgery, and a breast and women’s
health center. Apart from these, the
hospital offers a wide range of
services. To know more, visit:
www.abdalihospital.com
The hospital has comprehensive
diagnostic services including all
modalities of radiology from the latest
PET to CT scans as well as a
progressive Pathology and Laboratory
Department.
Abdali Hospital’s multidisciplinary
teams provide an extensive range of
preventative and complementary
services such as: dietetics,
rehabilitation and physical medicine
and smoke cessation programs. It also
provides a range of Health
Assessments for early screening and
detection of issues and advises patients
on a healthier lifestyle.
Abdali Hospital’s Emergency
Department (ER) provides the best
practices for consistent quality care.
The hospital follows the latest
guidelines and protocols. Its
physicians, specifically trained in
Emergency Medicine take care of
patients, together with specialist
doctors. At Abdali Hospital’s trauma
center, specialist surgeons are always
on-call.
The Family Legacy
The origin of the hospital dates back to
July 2019, when the Abu Ghazaleh
family laid its foundation stone. The
family is renowned for establishing
and operating successful businesses
globally. The family has established
09|OCTOBER 2020 |www.insightscare.com

12. itself as a successful leader in the
healthcare sector by founding
Clemenceau Medical Center (CMC).
The Center has been running for 12
years, undergoing five expansions
since its inception. Today, it is
considered as one of the top private
hospitals in the Middle East.
The Abu Ghazaleh philanthropic work
touches on many aspects of social
importance from education to art,
through the Mohamed and Mahera Abu
Ghazaleh Foundation (MAAG). The
family is dedicated to invest and
promote excellent healthcare,
education and research across the
Middle East.
The Three Pillars
Abdali Hospital has three main
differentiating factors that make it
standout from the rest:
1) Model of Care: It focuses on having
different subspecialists in structured
departments working together as a
team. These departments, led by top
specialist doctors, follow the latest
evidence-based protocols and focus
on measuring and publishing
outcomes.
2) Patient Experience: This factor
focuses on making the patient
journey as smooth as possible. All
processes and systems are designed
to support patient services. In
addition to a caring environment,
the hospital incorporates best
practices in healthcare design. For
international patients, all aspects of
the patient’s journey, starting from
obtaining visas, organizing
transport, family accommodation to
coordinating with doctors back to
their home is efficiently carried out.
3) Technology and Innovation: Abdali
Hospital has integrated the latest
medical equipment as well as IT
systems. It has resulted in making it
the first paperless hospital in
Jordan. The Hospital has
implemented an Electronic Medical
Records System that supports
systematic documentation of
patient’s medical conditions and
treatments. It underpins efficiency,
patient safety and experience; as
well as future research.
Taking Leap towards New Horizon
In the near future, the hospital strives
to create over 1,200 jobs, half of which
will be for female employees. In the
short term, its goal is to continue the
expansion of its core departments and
set up new medical services.
Furthermore, with its quality care, the
hospital aims to become a beacon and
set a benchmark for exceptional care
across the region.
We maintain the
highest standards and
commit to measuring
and improving all aspects
of our organization
“
“
10 www.insightscare.com| OCTOBER 2020 |

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16. HEALTHCAREBrand Marketing During
COVID-19
O
utbreak of the novel
Coronavirus has affected
many sectors of business.
However, some industries have
received a positive impact due to it
too. One such industry is the
healthcare industry. Healthcare
sector has been at peak since the
outburst of the Wuhan virus. People
have started giving healthcare prime
importance during this time. The
number of searches for medical
advice has increased now than that
before Covid 19.
The onset of the infection has made
people think about their body,
health and healthcare more than
before. This is the perfect time for
healthcare brands to market
themselves. Currently, the return on
investment is high for these brands
compared to other times. The only
concern here is marketing their
products and services efficiently.
Although the timing is right for
marketing, the money available to
invest is limited. Investing efficiently
would be wise in order to receive
the expected returns. The rise of
coronavirus cases in the world has
led every small and big healthcare
brand to come forward to help
spread awareness. Each brand is
working on marketing themselves
and making people aware of the
brand. Some of the medical digital
marketing strategies that can be
used by healthcare brands are as
below:
Websites: Websites being the
primary point of contact, brands
should post notices on their website.
People should be addressed about
how the brand is acting towards the
spread of the pandemic. Spreading
awareness about the virus and at
the same time advising people to
take the precautionary measures is
one way of catching their attention.
There are many brands that have
taken up this time to modify their
websites.
Reputation Management:
Hopefully, every brand has a
reputation management program in
place. Every brand is in competition
now to find the cure or vaccine for
Coronavirus. There can be failed
attempts by brands as well. These
failures need to be handled in a
mannerly way to avoid any brand
image issues. Maintaining brand
reputation is of utmost importance
at times like these. During this time,
if the brand image is set strong, then
that is the best marketing that a
brand can do.
Video Advertisements: With people
staying home, online browsing has
increased. Videos are highly used
mode of digital entertainment.
Brands are investing is video
advertisements that are displayed
on various online channels and OTT
platforms. A popular healthcare
brand has been displaying a video ad
“Helping you stay safe, healthy and
calm”. Similarly, another brand has
an ongoing ad campaign with the
tagline “Our Smiles keep us
together”. At present, video
advertisement marketing is on peak.
Helplines: The outbreak of
Covid-19 has confused people and
at the same time they are concerned
about their health. Even for other
health issues apart from cold, fever
and cough, people are afraid of
leaving their homes and going to
hospitals. Healthcare brands could
set up helplines for people to reach
out to in case of particular health
14 www.insightscare.com| OCTOBER 2020 |

17. issues. Any form of help that people
get from any brand during this
difficult time would be appreciated
and remembered by the people.
It is not necessary that all brands
should take up measures to market
their brand during this time.
However, it seems to be a time that
can be utilised well particularly for
marketing purposes. The above-
mentioned methods of marketing
may or may not suit each brand.
These are mere marketing
strategies that brands are following
these days. One can also find
creative ways to market their brand
and stand out from the rest.
-Shreevarshita Gupta
15|OCTOBER 2020 |www.insightscare.com
Brand Value

20. The world today is confronted with a
dangerous virus that has brought
economies, travel and life to a complete
standstill. Healthcare systems are trying their
level best to keep afloat and discover a cure as
soon as possible. This urgency to save lives has
once again highlighted the need and importance
of high quality scientific evidence and
knowledge, stable research infrastructure as
well as funds available for medical research, to
ensure better response and resilience.
Healthcare research also known as medical
research is the driving force for improving the
performance of healthcare systems and the
quality of life of individuals by finding better
preventive and proactive treatments and drugs.
This can involve testing new medicines,
vaccines, medical devices, new medical
procedures as well as examining the whole
genome sequence to find out the cause and
treatments for various diseases.
While India today is well known for its
excellent medical facilities and clinical
expertise, it really lacks behind in the field of
medical research. A study published by Ray et
al (2016) revealed that between 2005-14 out of
the 579 medical institutes and hospitals, that
were evaluated, only 25 produced more than
100 papers in a year and alarmingly 57.3% of
the medical colleges did not have a single
publication in a decade as compared to the
research output of Mayo clinic, which was
approximately 3700 studies in a year. The
reason for such a disappointing output can be
insufficient funds, poor research infrastructure,
the notion that research is done only for the
benefit of the pharmaceutical industry as well as
overburdened physicians having little time and
energy left to think about any serious research.
Apart from this the government and authorities
have also failed to integrate medical education
and research with basic sciences as well as
technology as prevalent in the United States and
most European countries. This proves to be a
major roadblock to “Make in India” based
innovations. In addition to this there is also a
strong presence of an authoritative and
hierarchal set up that discourages capable start-
ups and faculty to go beyond the routine
healthcare practices particularly in the field of
genetics.
Genomic research defined as the study of the
whole genome to identify genetic mutations, the
impact of these mutations on gene functions as
well as the interaction of the genes with each
Need to
Strengthen
Healthcare
Research
18 www.insightscare.com| OCTOBER 2020 |
In-depth Analysis

21. ABOUT THE AUTHOR
Chandni Luthra is the
Co-founder and Director of
FutureMed a molecular genetic
company that specializes in
genetic testing for wellness,
precision medicine as well as
clinical genomics. FICCI Ladies
Organization (FLO) in association
with Ministry of Micro, Small &
Medium Enterprises Government
of India recently selected her
amongst 100 successful women
entrepreneurs in MSME.
Chandni Luthra
Co-founder & Director
19|OCTOBER 2020 |www.insightscare.com

22. other and with the environment in
general has gained popularity over the
last two decades. Researchers world
over have analyzed enormous amounts
of DNA sequenced data to assess
genetic predisposition to diseases, to
improve diagnostics and therapeutic
treatments for cancer, diabetes,
neurological and cardiovascular issues
and for the development of tests to
improve efficacy of drugs to prevent
adverse drug reactions.
Even though genetic research and
testing has the power to transform
healthcare it is still grossly under
utilized for disease management in
India. Being home to different cultures
and genetic diversity in addition to
endogamous practices rare diseases
such as blood disorders, primary
immunodeficiency, neurodegenerative
and musculoskeletal diseases amongst
many others contribute significantly to
the medical and economic burden of
the country. According to the Council
of Scientific and Industrial Research
(CSIR) nearly 7 crore Indian’s suffer
from rare disorders of which at least
40% are genetic in nature.
Unfortunately quite a few of these
genetic disorders are either
undiagnosed or misdiagnosed due to
insufficient clinical and diagnostic
resources and even if these are known
the treatment is not always available
resulting in huge physical and
monetary costs to patients who very
often have to suffer all their lives. Rare
diseases are also more common in
children and are responsible for 30% of
the deaths during infancy. There is a
need to address these challenging
issues by investing more funds into
biomedical and genetic research to
identify the main causes of diseases
and discover novel therapeutic targets
and strategies to improve healthcare in
the country.
It has also been observed that the
genetic data of the Indian population is
grossly under represented in worldwide
genomic studies and thus clinicians
need to rely on the gene data banks
from UK, USA or the Caucasian
population. This does not serve us well
as this data is not reliable. Given the
unique diversity in the Indian
population, which is absent elsewhere,
genomic research only seems to be the
way forward to reduce the impact of
diseases. Practicing precision medicine
utilizing this indigenous data will also
help to reduce inequities in how
healthcare is financed. It is estimated
that the government expenditure was
about 1.4% of the GDP in 2017-18
while the private expenditure was three
times this number. Given this pattern
correct and early diagnosis and
removal of trial and error through
pharamacogenomics will greatly help
to reduce this cost.
The department of Biotechnology has
made a considerable breakthrough to
solve the struggle for genetic data in
the last one year by mapping the
genomes of 1008 people across
different ethnicities. While this is a step
in the right direction it is still a drop in
the ocean given the sheer diversity and
sub population of people in India. In
China and the US almost a million
people are included in research studies
therefore it is essential for the
government to scale up the sample size
and include more people as well as
reduce the cost of collecting such data.
Attention also needs to be given to
carry out newborn screening pilot
projects on a national scale to lower
the burden of rare diseases and also
train more clinicians, researchers and
councilors to correctly interpret the
results for the benefit of the common
people. The government also needs to
initiate researches on gut micro biomes
and gene editing – a group of
technologies that give the scientists the
ability to change a person’s DNA by
adding, removing or altering genetic
material at particular locations in the
genome- to help treat cancer, metabolic
and cardiovascular disease as well as
neurodegenerative conditions like
Huntington disease, Alzheimer and
Parkinson that have no specific
diagnostic approaches or treatments.
Our country is definitely active in the
field of medical research but it is still
not doing as much as it can. The
discoveries that are being made are
only a fraction as there is so much that
can be learnt from our diverse
population. India can truly become one
of the models to study genetic
variations and how these relate to
disease and drug responses. It is now
time for the government to increase
funding and formulate polices to create
a national genomic platform, which
will improve the healthcare system so
that our future generations can lead
healthier lives without having to suffer
tremendous financial burdens.
20 www.insightscare.com| OCTOBER 2020 |

24. With a mission to deliver
exceptional and
comprehensive quality
care to patients across Lebanon and the
Middle East region, outstanding
education and training, and leadership
in innovative research, the American
University of Beirut Medical Centre
was established around 150 years ago.
Its medical center (AUBMC) is an
academic institution passionately
dedicated to offer state-of-the- art
comprehensive healthcare system to
improve the well-being of the
communities of Lebanon and the
region.
This is further enhanced by offering
teaching programs for medical students
as well as postgraduate trainees in
numerous medical specialties. In
addition, the Center promotes basic
science and clinical research and
development in its premises. As a
matter of fact, research productivity by
the medical scientists at AUBMC is
amongst the highest in the nation and
the region.
A Stellar Leadership
In order to shed more light on how
AUBMC is enabling best care possible,
Insights Care interviewed Dr. Ghazi
AUBMCDemonstrating Experience, Expertise & Excellence
in the Healthcare Arena
22 www.insightscare.com| OCTOBER 2020 |

25. Zaatari, the Interim Dean of the
Faculty of Medicine at AUBMC.
Dr. Zaatari is a member of several
local, regional, and international
pathology societies. He holds
residency in pathology and laboratory
medicine at the John Hopkins Hospital
in Baltimore- US and fellowship in
surgical pathology at Memorial Sloan
Kettering Cancer Center in New York.
Dr. Zaatari has also held a faculty
position at Emory University in Atlanta
(1982-1986) and served as associate
director of Anatomic Pathology at
Methodist Hospitals of Dallas (1986-
1995) before returning to AUB in
1995. Apart from this, he is also an
author of numerous publications, book
chapters, and a book of pathology.
Staying Ahead of the Curve
To be novel in its healthcare
approaches, AUBMC recruits topnotch
physicians who are highly trained and
certified professionals. They bring the
most advanced levels of experience
and expertise in unique sub-specialties
across multiple disciplines from some
of the largest and most reputable
western academic medical centers.
This team of physicians and other staff
members are dedicated to providing
high quality innovative patient-
centered care according to best
international standards of accreditation.
In this spirit AUBMC is currently the
only medical institution in the Middle
East with five international
accreditations for its clinical and
educational programs:
The Joint Commission International
(JCI), Magnet (Magnet Recognition
Program®), the College of American
Pathologists (CAP), the American
Council for Graduate Medical
Education-International (ACGME-I)
and the Joint Accreditation Committee
for EBMT and ISCT Europe (JACIE).
In addition, it holds the honor of the
Meritorious Outcomes with the
American College of Surgeons
attesting to its superior standards in
patient-centered care, nursing, and
pathology/laboratory services.
Embracing Technology
Dr. Zaatari states that it is quite evident
that new technologies have opened a
new era in the way one practices
medicine. Today, biotechnology has
forced itself on the practice of
medicine in so many ways. AUBMC is
striving to teach this new technology to
its students.
He asserts, “Things have changed a
long way from the time I was a medical
student in this institution to the time
today when the new advancements
have occurred at all levels and
disciplines. It is practically a must
now. This technology is expensive and
what we face in developing countries
like ours is to create the balance
between what we can afford and what
is useful. But that has not in any way
blocked our effort to acquire the best
technology possible to introduce to our
educational programs as well as to the
client services; you cannot offer the
best care today without such
technology.”
Undertaking Necessary Measures
Currently, Lebanon is not only facing
the problem of the COVID-19
pandemic, but also the financial and
monetary crises that stormed the
country. In addition, the recent tragic
explosion at Beirut port has worsened
the conditions of the country.
The AUBMC
2020 Vision is
transforming medical
education, research
and practice, and
most importantly,
medical care
in the region,
bringing them
to new levels of
excellence
“
“
23|OCTOBER 2020 |www.insightscare.com

26. To cope up with COVID-19 pandemic
at the clinical level, AUBMC has
strategically utilized the size of its
medical campus to designate a
freestanding building to the care of
COVID-19 patients; it is away from
the main buildings of the Medical
Center where regular patients are
admitted. This building includes both
ambulatory and inpatient services. The
ambulatory service, also known as the
flu clinic, takes care of all patients who
are coming in with symptoms that are
suggestive of the diagnosis.
Nearby, it has a separate area to carry
tests for the individuals who are
seeking testing for the purpose of
travel or other indications such pre-
operative testing or in preparation for
procedures. Secondly, it also has a
drive-thru service right next to the
facility. As for inpatient service, this
dedicated building has four floors,
which include intensive care units to
admit patients with severe
complications as well as those with
less severe illness. The building houses
an operating room, dedicated to those
COVID patients who need to go for
surgery.
In worst-case scenario of the
pandemic, especially with
unpredictable surges in the country,
AUBMC may have to utilize the
regular hospital beds in the main
building; in the meanwhile, we are
striving to avoid such situation by
coordinating with other healthcare
facilities in the city.
For the educational programs it
undertakes, AUB & AUBMC are
relying on online and remote education
to its medical students and trainees.
However, there are situations where we
need to bring them for face-to-face
instruction and education, especially
for those require direct patient
exposure for adequate education.
To cope up with financial crisis of the
country, AUBMC is going through
belt-tightening measures, and it is
restricting capital expenditures to the
most needed and required equipment.
The leadership has to be very selective
and prioritize the new equipment and
technology that the Medical Center
needs to acquire during this critical
period
Being a private non-profit organization,
AUB & AUBMC have some
independent funding and financial
resources that enable it to carry on with
much of its routine work, but right
now, it is in a determined survival
mode that would allow it to carry on
with its mandate of offering best care
possible and also sustaining its mission
for the future.
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28. 26 www.insightscare.com| OCTOBER 2020 |

29. IMMUNITY-
BOOSTING
SUPERFOODS
U
nlike most animals (not counting some like dogs and cats),
humans don’t really have a system of regulating their food
intake! Tastier the food, more the intake! Given that most
so-called tasty foods are processed with more than their share of
starch, carbs, salts and sugar, it’s but natural that most humans
suffer the most when it comes to health.
To obviate the same and live a beautiful life for all times, all this is
called for, is a change to healthy immunity-boosting superfoods
which in most cases are abundantly found all over the planet in
some form or the other, and in almost all cases, are packed with
body-nourishing nutrients. We give you a list of such foods as also
explain what they do when you consume them in the required
quantities.
Citrus Fruits (lemons, oranges and lime)
Citruses are packed with Vitamin C. The latter is needed in
abundant quantities throughout our lives to help us create and
maintain WBCs which itself help us grow and repair body tissues
be it of the skin, ligament or even the blood vessels. How well our
bodies help themselves heal wounds is a function of Vitamin C. The
tricky part is that it is water-soluble which means unlike fats, our
body does not store them and you need to regularly replenish
them. Eating lemons, oranges, sweet limes as often as possible is a
sure way to boost Vitamin C in our bodies. Ideally, the best way to
consume them is the way they are ie whole given that the
roughage too helps clean your bowels.
Berries (Strawberries and raspberries)
For those who love anything with strawberries, there’s a spot of
good news! The fruit is full of Vitamin C, flavonoids and
27|OCTOBER 2020 |www.insightscare.com
Eat Healthy

30. antioxidants. With strong anti-inflammatory properties
flavonoids helps our bodies deal with internal swellings
that are a result of deficiencies as also those that could
arise due to injuries. Antioxidants do away with free
radicals that are produced due to the exposure of
harmful chemicals, radiation, paints and smoke
including tobacco smoke. Free radicals on their part are
known to exacerbate conditions like cancer, heart
disease and even diabetes.
Eat these the way they are or add then liberally to a
dollop of yogurt or ice-cream to make the latter more
interesting. But, eat you MUST!
Tea (green and black)
Tea of any kind is known as a storehouse of flavonoids,
another kind of antioxidant that remain our main
defence against free-radicals that we are exposed to
almost daily. Of these, green tea is particularly potent
with its ingredient, epigallocatechin, a variant of
antioxidant known to boost human immunity strongly.
If tea isn’t on your list of drinks on a daily basis, try
bringing it actively by substituting other including
coffee, milk and of course alcohol. Besides making you
feel good with its faint traces of caffeine, it has a lot
more to offer to in terms of nutrients.
Ginger
Aside of its ability to add an essential zing to most
foods, ginger also has amazing properties that has seen
its being used for over a millennia. Among other, its
nutrients include Vitamin B3, Vitamin C, Iron,
Potassium, Magnesium and Phosphorous which in trace
quantities are very essential for the body in various
ways. Besides being a powerful antioxidant with anti-
inflammatory properties that helps fight issues in the
long-terms, it is known for its antibacterial properties
that helps treat muscle and joint pain, cold and flu,
stomach pain, menstrual cramps, and cuts and burns.
Being zingy, the best ways to consume ginger is by
adding it to practically every meal right from tea-time
to breakfast to dinner!
Garlic
The next time you accidentally burp loudly after a
round of garlic-rich foods, remember that the pungent
smell is due to the mix of sulphur and allicin, both of
which boost WBC production and functioning. WBC if
you don’t know, is the fighter in our blood that keeps
viruses and other infections at bay. Its other ingredients
include traces of manganese, Vitamin B and C,
Selenium, Copper, Iron and Potassium. From common
colds to blood pressure, heart diseases, dementia and
even Alzheimer’s can be prevented to a largest extent
by the consumption of copious quantities of garlic on a
daily basis.
The best way to consume garlic is by chewing the garlic
clove in whole immediately after peeling. Crushing and
powdering it, and storing and using it later destroys the
allicin therein which remains only for a short while.
With that gone, its most important ingredients gets
lost.
Turmeric
If there’s anything in the world’s food consumption
today that constantly reminds it of India and the
subcontinent, it’s turmeric which has been growing in
these parts from time immemorial. From the time that
it is picked from the ground to the time it is ground
down to a fine powder, there is no element of this root
that does not command nutritional value. A tablespoon
of this immunity-boosting super-food contains
manganese, phosphorus and potassium in traces
besides of course the star, curcumin that research
shows has the ability to prevent and treat various kinds
of cancer.
Curcumin, as per research is also great at fighting
inflammation that come about due to conditions
including cancer, heart-disease, diabetes and arthritis.
Curcumin being difficult to absorb on its own, it makes
sense to add it to curries and lentils. Turmeric lattes are
the latest fad in the west, and apparently quite effective
in curing common colds. Green-tea laced with turmeric
too is a great way to consume this great compound. And
for those with time and patience in hand, there are also
pickles and chutneys made out of turmeric!
These aren’t the only super-foods known to humanity.
But they certainly are some of the most potent and
widely available ones. Consume them in the right
quantities and see your health change for the better.
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31. 29|OCTOBER 2020 |www.insightscare.com

32. With better communication technologies and
outreach, healthcare IT is scaling up at a very
fast pace in India. Especially with Governments
initiative on digital health, we have been able to see a lot of
momentum in the Healthcare Industry in the past few years.
Organization is being tested like never before, though the
after-effects of Covid-19 is still unfolding across the globe.
While Social distancing and work from home has become
the new normal, Corporate leaders are striving to ensure
that their businesses continue with minimal disruption.
Aosta is a Solution Provider having exclusive focus on
offering Enterprise IT Solutions to the Healthcare Industry.
Our flagship product BackBone HIMS is a solution
conceived by Healthcare experts and architected by
Software Professionals. At Aosta, we constantly enrich our
core solution offering with more value added services to
cater the current business challenges and customer
requirements. With more than 150+ strong minds working
on the BackBone HMIS platform, we have built a robust
HIMS platform with over 25+ modules and a host of mobile
apps for providers and patients. Today, Mobile Apps is not a
value added service but considered as essential service.
Healthcare Industry is no different.
e-Marketplace
Aosta offers exclusive e-marketplace on the cloud
integrated with BackBone HMIS. The portal will
exclusively handle the hospitals RFQ enabling the vendor
to bid electronically mentioning the specification and other
product details proposed. Vendor gets notification alert on
various stages of the RFQ journey keeping him well
informed on the process. The platform is aimed to improve
transparency in procurement, better understand the price
trends and involve more vendors. Currently, we are piloting
this project in a multi-speciality hospital and soon will be
launched for our other customers as well.
Telemedicine
While there are numerous products available in the market
for Telemedicine, very few is integrated with the hospital
management system starting from online appointment
system, payment gateway integration until patient virtual
check in and check out. Only then, it will give a clinical and
business relevance for providers and patients. Aosta
integrated WebRTC Platform to integrate its telemedicine
solution in Patient Portal and Doctors Desk. This provides a
platform for the caregiver to raise orders, prescription and
treatment summary while having the video conversation.
Patient receives his encounter details on his registered
WhatsApp Number.
Cloud Computing
Over a period of time, maintaining IT Infrastructure on-
prim can be a costlier in a Hospital environment. Having
said that, hospital environment are complex with various
applications & equipment’s and its related software used
across the length and breadth of the hospital. One can look
to adapt hybrid cloud approach environment in a hospital
environment. While most of the green field hospitals
prefer cloud environment from day one reducing capex and
scale up as required, large chain of hospitals have started
moving their mission critical application on cloud thereby
reducing infrastructure and application implementation
cost. BackBone HMIS can be deployed both on-prim or
customer preferred cloud environment.
Dashboard
BackBone Mobile Dashboard is a management tool that is
used to track KPIs, metrics, and key data points relevant to
a business, department or process. Through the use of data
visualizations, dashboards simplify complex data sets to
provide users the current performance. BackBone
Dashboard is a cloud based multi-tenant Application
enabling the user to get real time information anywhere
anytime on the browser. It can be effectively integrated with
any HMS. Being suitable for the use by the top level
management, the dashboard helps in the decision making
across various dimensions.
Patient Portal
BackBone Patient Portal is a cloud ready and device
compatible application for patients engaging the patient
with clinical and billing information of the treatment at the
hospital.
HEALTHCARE
ENTERPRISE APPS IN CLOUD –
AOSTA SOFTWARE’S INITIATIVES
Ravi Shankar. S
Direct Technical
Operations
30 www.insightscare.com| OCTOBER 2020 |
Appify Health