Sefar India Pvt Ltd is a subsidiary of Swiss company Sefar AG and is a leading manufacturer of precision filter fabrics made from monofilaments. It has been operating in India since 2005 and provides filtration solutions to various industries such as chemicals, food, pharmaceuticals, mining, and others. Sefar India ensures high quality standards through its manufacturing process and technological support from Sefar AG. It aims to provide customers with total cost-effective filtration solutions. The company faces competition but overcomes it by providing value-added solutions and customer satisfaction. It plans to expand further through new projects, entering new markets and segments, and focusing on product innovations.
New 2024 Cannabis Edibles Investor Pitch Deck Template
Fastest Growing MSME In India 2022.pdf
1. Vol 11 Issue 06 2022
Sefar
India
Global Filtration Tech Leaders of Precision Filter Fabrics
Mr Rajesh Kumar Gupta
Managing Director
Sefar India Pvt Ltd
Mr Rajesh Kumar Gupta
Managing Director
Sefar India Pvt Ltd
Fastest
Growing
MSMEs
In India
Micro-Impact
The Role of MSMEs
in Indian Economic Horizon
Bottomline
Comprehensive factors
that contributed to the
Rise and Growth of MSMEs
2.
3.
4. small things add up to Perfection. But Perfection is
Snot a small thing.”
We can correlate the recent developments of the Indian
industrial sector. The growth of Micro Small and Medium
Enterprises (MSME) has been a remarkable phenomenon.
Industry experts were startled by the MSME rise exceeding
all the predictions, which was generally chosen in crediting
the key MNCs' performance to the industry's growth.
However, the recent COVID-19 pandemic that brought the
entire world to a standstill, revealed a different picture
altogether. The first to spring up with the boost of
indigenous innovation, and versatile flexibility were the
Micro Small and Medium Enterprises often referred as
MSMEs.
Editor’s Note
MICRO
WONDERS
OF MACRO
IMPACT
“
5. Great resilience and intensity for improvement propelled
the MSME surge with jaw-dropping statistics across the
industrial skyline of one of the fastest-growing economies
in the world. With around 36.1 million units throughout the
geographical expanse of the country, MSMEs contribute
approximately 6.11% of the manufacturing GDP and
24.63% of the GDP from service-based businesses.
The Indian MSME ministry projected a target to accelerate
the GDP contribution from the MSMEs to an impressive
50% by 2025 as India scales the new height of becoming a
$5 trillion economy. The MSMEs have contributed to
around 45% of the collective exports from India to various
locations across the globe.
With such interesting growth, modern MSMEs have
contributed remarkably through their unique yet humble
working methodologies. To understand them in greater
depth, Insights Success has come up with the latest edition
of “Fastest Growing MSMEs in India”, to explore the inside
stories of their outstanding success and the strategies they
adopted in rising higher.
We have covered some of the prominent MSMEs who have
surged in challenging situations to emerge successful.
Flip on to have an inspiring reading experience.
7. C O N T E N T
20
28
16
Saksoft Limited
Enriching Industries with Enhanced
Productivity Solutions
Zeliot CMP
A Device Agnostic IoT platform Driving
Real-Time Automotive Telematics
24
A R T I C L E S
Micro-Impact
The Role of MSMEs
in Indian Economic Horizon
Bottomline
Comprehensive factors
that contributed to the
Rise and Growth of MSMEs
9. Featuring Brief
Company
Fastest
Growing
MSMEs
In India
Zeliot offers world-class secure mobility solutions by offering
highly scalable deep tech products on their own cloud
infrastructure.
Saksoft Limited is a leading Digital Transformation Solution Partner for
clients across the globe. It helps organizations with Industry focused,
technology solutions to enhance customer experience.
Sefar is the leading manufacturer of precision fabrics from monofilaments
for the screen printing and filtration markets. Sefar products are used in a
wide variety of industries.
Zeliot Connected
Sevices
Saksoft Ltd
Sefar India Private
Limited
Sudeep Nayak,
Co-founder
Aditya Krishna,
Chairman and
Managing Director
Mr Rajesh Kumar Gupta,
Managing Director
Kazi Industries specializes in the manufacture of precision machine
components in a wide variety of materials i.e, Stainless steel,
Titanium, Nickel alloy, Heavy alloys, Stainless steel, Brass, etc.
Kazi Industries
Kazi Feeroz.H.,
CEO
Nenco is a leader in manufacturing of mechanical power
transmission couplings and has the expertise to offer the most
optimal drive line solutions.
National Engineering
Company
Juzer Haideri,
CEO
10. Sefar
India
We are being a pioneer and a specialist
in filter fabric worldwide, look forward
to give our customers the total cost of
ownership and solution for their
filtration processes.
Global Filtration Tech Leaders of Precision Filter Fabrics
12. ince the dawn of industrialization (approx. between
S1780 and 1830), a wide range of the highest quality
fabricated filters has always been in high demand for
the global industrial filtration processes and applications.
And since 1833, unleashing the tech revolution in technical
fabrics for over 190 years, Sefar Group– (named since
1997) Filter Technology–is leading the international
manufacturing industry of precision fabrics made from
monofilaments used for the filtration and screen-printing
market. Sefar has a global presence with subsidiaries and
fabrication centres spread across six continents and 26
countries to provide local technical service for the broad
range of solutions offered by Sefar.
Sefar Group operates weaving plants in Switzerland,
Romania, and Thailand. Its Monosuisse division produces
fine and medium yarns in Switzerland, Germany, Poland,
Romania, and Mexico.
Incorporated in July 2005, Sefar India Pvt Ltd–registered
in the general category of a social entrepreneur with
UDYAM registration and stringently following all the
MSME guidelines of definition, employees, turnover, and
value addition–is serving the Indian industrial filtration
demands.
Mr Rajesh Kumar Gupta, MD of Sefar India, shares, “We
are pleased to introduce ourselves as the 100% subsidiary
of Sefar AG, Switzerland, in India. We carry out business in
the field of Filtration Technology as a Manufacturer and
Supplier of Precision Filter Fabric made of all polymers.”
Sefar is a solution provider for various segments like
Process Filtration that includes Chemicals, Food,
Pharmaceuticals, Mining and Refining, Milling and
Environmental, Filter Components includes Automotive,
Medical, Acoustics, Appliances and Aerospace and Screen
Printing includes Graphics, Glass, Electronics, Plastics,
Textiles and Ceramics.
Pioneering Inspiration of Worldwide Fabrication
Having its Corporate Office and the State-of-the-Art
Factory at Thane, Sefar India is equipped with the latest
CNC machineries and latest manufacturing technology.
Mr Rajesh says, “We are being a pioneer and a specialist in
filter fabric worldwide, look forward to give our customers
the total cost of ownership and solution for their filtration
processes.” Sefar’s USP is a back-to-back technological
support from its own yarn, weaving, finishing and
fabrication plants with superior consistent quality.
Sefar India has a team of professionals and a workforce mix
of male and female employees who have been driving the
growth and mentoring the new joiners, succeeding and
promoting the customers, enhancing the value chain, and
adhering to the core values of the products. Sefar India is
growing year by year. Also South-East Asia region is
growing rapidly with new prospects and customers. South-
East Asia’s customers have appreciated the product and the
solutions given to them from time to time.
Value Addition: Global filtration solutions provider with
a local support
Sefar is a pioneer of precision fabrics and industrial yarns
starting from monofilaments. Mr Rajesh adds, “We offer
innovative filter solutions in a wide variety of industries.
Through our profound technical understanding, we meet the
most demanding requirements for the filtration applications,
choosing the best tailored solution to achieve the highest
level of quality in the final product, maximizing the
efficiency and effectiveness of customers’ processes
leveraging on a total cost of ownership approach. The
solutions and services we provide offer added value for our
industrial customers.”
Walking the Extra Mile
Sefar India is not only providing filtration solutions to its
customers but also putting extra efforts towards social
welfare and contributing towards society through investing
into small projects like ‘Clean drinking water storage’ in
the remote areas for the underprivileged community.
Sefar Group is aware that following the principles of
sustainability in doing business has been a crucial factor for
Sefar’s USP is a back-to-back
technological support from
its own yarn, weaving, finishing
and fabrication plants.
Fastest Growing MSMEs In India
13. our success in the past and will be increasingly important in
the future. Balancing the interests between the company,
society and environment must be part of our corporate
social responsibility.
Mr Rajesh says, “The World is our home market; we offer
our customers the comprehensive global support they
need.”
Sefar India – Thane, has a fabrication facility with
Pharma/White room facility. It has a single packaging
facility, and fast and efficient technical team support. The
Thane location is a strategic location situated near big
logistics hub, the Airport and the Seaport of Mumbai,
minimizing inland transportation cost. “We have full
control over product quality and product tracking,” says Mr
Rajesh.
Ensuring Excellence in Brand Consistency
He further says that they manufacture customized
fabricated products such as Centrifuges , Horizontal
Vacuum Filter Belt, Coolant Belts, Filter Press Cloth, Drum
Filter Cloth, Nutsche Filter Cloth, Rotary Disc Sector bags,
Rotary Drum Filter cloth , Leaf Filters, Plan sifters ,
Connector Sleeves, Vibro and Turbo Sifters, Milling
Accessories etc. using Mono-filament, Double Layer
Weave as well as Multi-Filament fabrics available in
various MOCs such as PP, polyester, PTFE, PVDF as well
as PEEK. They manufacture precision filter fabric made of
primarily Nylon, PET, PP, PTFE, and PEEK polymers.
They also manufacture custom made filter components such
as tube cuts, pleated element, filter discs, filter ribbons, etc.
Mr Rajesh adds, “We maintain our brand consistency, offer
good quality products and add value selling; we are total
solution providers as our approach, design, quality, and
controlled processes differentiate us from our competition.”
He also believes, “Result is the outcome of Efforts. Not to
focus on the result but invest in efforts. This investment in
efforts gives excellent results over a period of time.” He
firmly believes in new ideas and technology and follow new
trends to stand strong in Today’s competitive world.
“Together, we will take the organisation further, even with
more constructive aggression for revolutionary growth and
taking Sefar India to next level in terms of market share,
new plant set-up, digitization, and technology upgradation.
Core Trust Values
When probed about what professional qualities and values
their clients admire in them the most, Mr Rajesh shares that
they are the leader in technical fabrics for industrial
applications. They leverage their strengths as the world’s
leading manufacturer of monofilament precision fabrics
with their own yarn production for customer-tailored
solutions in separation, coating and dosing for industrial
processes and technical applications.
He states, “We offer quality, cost, deliveries, supply chain
excellence and process-driven results with a strong bend
towards customers satisfaction by providing total
solutions.”
The five Sefar core values of…
Ÿ Reliability
Ÿ Ownership Mentality
Ÿ Customer Focus
Ÿ Honesty Integrity
Ÿ Sustainability
…generate TRUST.
14. According to Mr. Rajesh, Trust is the basis for a successful
cooperation among people. This successful cooperation
generates value for all stakeholders.
Sefar Tech Optimum
Sharing his opinion on how the adoption of modern
technologies like AI and ML impacts the fabrication tech
space and how Sefar is adapting to the change, Mr Rajesh
quotes, “Automation and Digitalization is the key driver for
an increased production- and process quality. Our optical
inspection tools are equipped with artificial intelligence in
order to guarantee our customer the highest product quality,
as well as a continuously improved yield rate.”
Continuing on the same line, Mr Rajesh elaborates that AI
and machine learning are under review to vision systems,
CAD software and predictive maintenance. The
technologies will also be used to aid demand forecasting,
personalize manufacturing, optimize manufacturing
processes, automate material procurement, and even screen
sales leads. Mr Rajesh reveals, “We are working towards
these initiatives.”
Solving Challenges Uniquely
When probed about the challenges, Mr Rajesh shares that
there is international and local competition. He informs,
“However, we overcome this competition by selling value
and providing solutions through them customers are
benefitted.” Their major challenge is low-cost orders with
high-end solutions along with cost competitiveness;
nevertheless, they are providing turnkey solutions with
optimum yield and cost-effectiveness with customer
satisfaction. “Our USP is a price-to-performance ratio. We
have a range of exotic fabrics for critical processes; our
production is flexible manufacturing capabilities fulfilling
low volume demand to high volume demand,” says Mr
Gupta.
Deeply Knowledgeable Advice
His advice to the budding entrepreneurs who aspire to
venture into this industry is crystal clear. He says that
consistency and reliability are any company’s most
important aspects. Start early, focus on customer
experience, and deliver value. “Business will follow when
we practice strong processes with Consistency and
Reliability in terms of delivering quality products, deep
15. application knowledge, research and development, and
product analysis in all the applications, processes and
production,” recommends Mr Gupta.
Expansion Focused Future Growth
Talking about the future plans, Mr Gupta shares that
building a successful company isn’t just about growth – it’s
about scale.
Ÿ “We have already worked on expansion programs and
plans with a key focus on niche segments and through
product innovations,”
Ÿ New Projects into the existing customer’s requirements
and generating new prospects
Ÿ Entering into the new market in all segments and
growing region.
Ÿ He adds, “We have the right strategies and potential
growth for the future, and we work on succession
planning and personal growth.” And says,
Ÿ “We continue to take care of our employees and ensure
their development,” before concluding that,
Ÿ Sefar works on the environment and has been mindful,
responsible in handling resources.
We offer quality, cost,
deliveries, supply chain excellence
and process-driven results with
a strong bend towards
customers’ satisfaction by
providing total solutions.
16. Sefar India Hall of Fame
Ÿ In March 2022, SEFAR India was awarded the
title of “Great Place to Work” by The Global
Authority On Workplace.
Clients Testimonials:
Ÿ “Maximum fabric stability. Avoiding
shrinkage or elongation problems.” – The
EIMCO-K.C.P. Ltd.
Ÿ “Uniform quality output increasing trust in the
brand. Global Technology, Local Support.” –
Coromandel.
Ÿ “Increases operational hygiene and safety.” –
Delhi Flour Mills.
Ÿ “Overall cost reduction. Increased
productivity, also, low maintenance cost. Time
and energy saved due to less changeover
frequency.” - MCPI Pvt Ltd.
Ÿ “Yield improved by 1%. Drying time reduced
by 30 minutes.” – Cadila Healthcare Ltd.
17.
18. The Indian industrial sector has been on a steady rise
in the past few decades. Unlike the modern
countries that had sound engineering and technical
know-how, the Indian industries have grown steadily at an
awe-inspiring pace consistently across different verticals.
What could be the hidden secrets that led to the rise of the
Indian Industrial Sector?
According to the well-known proverb, ‘Necessity is the
mother of Invention’, the conditions were very tough and
challenging. Despite the odds, the Indian engineering
entrepreneurs stood up with stoic courage adopting the
principle of offering good quality logical, and feasible
solutions. The industries struggled with resources and
developed their own methodologies that changed the
scenario steadily.
Let us find out in detail the several influencing factors that
led to the rise of the modern MSME industry.
Digitalization
The MSME segment was one of the first industrial sectors
to adapt to modern technological developments. The
advancements in digital technology have changed the way
that contributed
Rise and Growth
MSMEs
to the
of
16 | November, 2022 | www.insightssuccess.in
19. of communication, marketing, working, analysis, and
business operations. Modern software for business
management, AutoCAD, Solidworks, etc is commonly used
in several engineering companies. As the digital trend was
introduced it became necessary for the MSMEs to mould
their working styles to flexible, efficient, and scalable
levels.
Digitalization further expanded their reach and connectivity
to different national as well as international destinations.
The virtual platform enabled them to offer their solutions to
a large number of customers and industries. According to a
recent study, the new digital technologies have reduced
operational expenditures to approximately 25-30% through
improved labor and capital utilization. The IT-driven smart
tools and techniques such as Information and
Communication Technology (ICT), Digital Integrated
Production Planning, Shop Floor Control, Supply Chain
Solutions, and Cloud-based ERP solutions have increased
Bottomline
17 | November, 2022 | www.insightssuccess.in
20. the operational efficiency of SMEs in the current
environment. SMEs play a vital role in the operations and
profitability of E-Commerce platforms.
Business intelligence and data analytics have laid
opportunities for SMEs to make better decisions by
providing a deeper understanding of the customers. Using
customer intelligence and insights to analyse and predict
customer needs, designing new products that meet their
requirements and clever delivery of the right products at the
right time at a cost-effective price has revamped SMEs with
next-generation customer engagement capabilities.
The new CRM applications have enhanced communication,
synchronized the customer requirements to the
manufacturing schedules, and thereby bringing in better
professional control in improving the production processes
and adjusting the operations to the customer priorities. It
actually bridged the gap between sole manufacturing with
modern engineering excellence. The CRM also mitigated
the risks by aiding in the planning process that accelerated
the output volumes and enriched the quality standards too.
Government Initiatives
Various campaigns including Make in India, Digital India,
Skill India and Start-up India have provided the MSMEs a
vital boost in offering the right platform for showcasing
their innovative prowess on the nationwide level. The
government initiatives offered definitive support in boosting
their productivity.
Rise of Fin-tech
The new collaborative technological streams of fintech have
greatly supported the growth and development of MSMEs.
This eased the restructuring and enabled them in getting
financial aid, and technical assistance and move higher in
the bigger markets through the valuable nourishment from
the fintech applications. The tie-ups with the new-age non-
banking finance companies have allowed access to timely
finance to the MSMEs.
Changing Employment Structure
The employment sector grew largely with the focus of the
modern youth shifting from traditional agriculture to the
reliable and convenient industrial sector. People chose to
work in the industries on different levels and even set up
their small-scale units as they offered larger scope of
livelihood and better economic growth.
Rising Presence of Foreign Players
The foreign MNCs identified the growing potential of the
Indian market and made a bee-line in setting up of their
manufacturing plants across Indian geographies. The
multinational companies brought in an international culture
and working standard which influenced the MSME sector.
Taking a cue of the foreign giants, many small industrial
entrepreneurs made fundamental changes in their working
methodologies, adopted reputed quality standards, and
scaled up their operations to match the volumes and
international quality levels.
Interestingly, the MNCs too came forward for collaborating
with the MSMEs for getting the ‘inside strengths’ of the
Indian industries.
Stiff Competition
The entrepreneurs of small enterprises identified the
changing dynamics of the industrial sectors. The difficulty
in matching the market price led to their tie-ups with other
established organizations for a steady supply of customized
engineering goods. Likewise there were many such
companies eager to cater through their manufacturing
services. This steadily increased the competition and
pushed them for higher innovations, operational volumes,
and collaborations. The MSMEs rose steadily in the process
of improving the quality, enhancing the production
capacities, and innovating the offerings.
-Kedar Borgaonkar
18 | November, 2022 | www.insightssuccess.in
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22. Limited
Limited
Saksoft delivers domain-specific
technology solutions ranging from
enterprise applications, augmented
analytics, intelligent automation,
and enterprise cloud that automate,
modernize, and manage IT systems.
SAKSOFT
SAKSOFT
23. The recent market growth has witnessed the rapid
expansion of numerous businesses. A brief study
revealed that one common factor of smart digital
compliance with the right use of the latest software
applications has stabilized their operations and also boosted
their business graphs. Professional digital consultancy
companies are integral in empowering business models
from the inside out.
Saksoft Ltd is a promising digital transformation solution
provider that specializes in domain specific technology
solutions that enhances customer experience. Their
expertise ranges from Enterprise Applications, Augmented
Analytics, Intelligent Automation and Enterprise Cloud and
accuracy through intelligent decision automation.
Spearheaded by its Chairman and Managing Director,
Aditya Krishna, Saksoft manages the needed business
assurance through its independent software testing services,
high availability, and SLA compliances. It helps Fintech
companies co-develop, integrate, modernize, and automate
their products.
Insights Success had an engaging interview with Aditya, in
which he provided the professional journey of Saksoft,
highlighting its initial journey and significant facts about
the company.
Below are the excerpts from the interview
Please brief our audience about Saksoft Limited, its
USPs, and how it is currently positioned as one of the
best companies in providing Digital Transformation
solutions?
Saksoft is a forward-looking digital transformation partner
for mid-sized global companies, especially in fintech,
transportation and logistics, utilities, and healthcare
verticals. We deliver domain-specific technology solutions
ranging from enterprise applications, augmented analytics,
intelligent automation, and enterprise cloud that automate,
modernize, and manage IT systems. Our custom-developed
Cloud-Enabled enterprise applications and Omni Channel
solutions allow businesses to access real-time information
that they want, when they want to, and where they want it.
In this post-pandemic world where technology is becoming
increasingly central to the personality of companies, our
cloud and digitalization expertise help address various
business problems. For example, we help clients deploy
cutting-edge technologies, modernize their legacy systems,
extract data leading to informed decision-making, build
mobile apps etc.
We have built digital assets and frameworks, which
empower our customers with a faster go-to-market for their
products.
Tell us more about Saksoft’s offerings and what aspects
make it stand out in the cutthroat competition.
Our experience and expertise in Retail, e-Commerce,
payments and last-mile delivery through logistics and
transportation solutions give us that unique perspective of
the entire supply chain ecosystem. In addition, we have
developed multiple smart port solutions from gate-in to
gate-out to help port operators with their digital
transformation journey.
Our deep understanding of the payment ecosystem has
helped companies operating in cross-border payments,
card-less cash solutions, merchant acquisition etc.
This inch-wide-mile-deep focus makes us a niche player in
an otherwise crowded market.
Being an experienced leader, share your opinion on how
the adoption of modern technologies like AI and ML is
impacting the SEO Solution space and how is Saksoft
adapting to the change.
Modern technologies have brought up a system of process
management, including data reading-recording, verification,
analysis, and processing with inference. These functions of
AI/ML have aided modern business leaders in saving their
crucial time and cost and take important business decisions.
Considering the current pandemic, what initial
challenges did you face, and how did you drive Saksoft
to sustain operations while ensuring the safety of your
employees at the same time?
While companies are investing in technology solutions like
never before, the industry is challenged to meet the
demands due to talent shortage. Some of the initiatives we
have taken to circumvent this issue are
Ÿ Exploring the possibility of commissioning software
development centers outside India.
Ÿ Hiring women who have taken a sabbatical from work.
Ÿ We leverage candidates' work from anywhere by
hunting for talent across the cities and towns.
Fastest Growing MSMEs in India
21 | November, 2022 | www.insightssuccess.in
24. Ÿ Strive to provide a work environment that offers
flexibility, respect, and meritocracy.
Our employee-friendly policies, strong core values of
innovation, customer focus, openness, respect, and
enterprising have given us the tag of a 'Great Place to
Work.’
What would be your advice to budding entrepreneurs
who aspire to venture into the SEO Solution space?
As you enter the digital industry, develop your basics in the
beginning. Observe and understand the customer’s present
business model and digital practices.
Note your observations and prepare an approximate
analysis of the business functioning. Identify and suggest
new solutions in digital technology like SEO, Cloud-based
platforms, and AI/ML applications.
Always remember to work for providing the best possible
solution for the enhancement of the customer’s business.
How do you envision scaling Saksoft’s operations and
offerings in 2022 and beyond?
Saksoft and its group companies will continue focusing on
emerging technologies and strive to be known as the right-
fit technology partner who understands the domain
ecosystem. We will continue to seek complementary
inorganic growth, backed by our successful track record of
having integrated six acquisitions and broad base our
operating platform by entering new geographies.
22 | November, 2022 | www.insightssuccess.in
25.
26. Micro-Impact he growth and development of a
Tcountry happen due to several
contributing factors of
Government initiatives, availability of the
skilled and semi-skilled workforce,
collaborations with large-scale industries,
and presence-contribution of the local
industrial segment. From these, the
discreet yet impactful elements are the
Micro Small, and Medium Enterprises
which are also known as MSMEs.
24 | November, 2022 | www.insightssuccess.in
27. The Role of
MSMEs
in Indian
Economic Horizon
25 | November, 2022 | www.insightssuccess.in
28. According to an industrial survey, the MSMEs in
the Indian economy have been important factors
of development in the growth of the market and
the region too. The MSMEs are primarily
engaged in manufacturing, processing,
production, and service of goods. The MSMEs
have been known to be important contributors to
approximately 50% of the Indian GDP, which has
resulted in several government initiatives in
encouraging their growth.
The MSMEs are considered as the backbone of
the Indian economy and are pivotal in driving
national growth through their multi-dimensional
contributions.
Need Creators
Every industrial enterprise in the MSME category
functions on a specific business model as part of
the manufacturing process. They comprise
Original Equipment Manufacturers (OEM),
Special Job-work providers, special part makers,
differential service providers, trading and supply,
and more. They offer solutions through their work
and generate requirements for other providers
who support their business operations. This cyclic
structure of the MSMEs is a well-adapted and
powerful process in the industrial segments.
Diversify the industry-market
MSMEs for the core productive segments of the
industry which offer huge diversification and
collaborative growth. The versatility opens
numerous avenues of innovations, research and
development and widens the scope of the industry
itself. This helps in creating reliable resources
that work towards the fulfillment of the different
enterprises working at different levels of the
manufacturing chain.
Develop Opportunities
MSMEs work on specific to small volume
requirements that offer scope for industrial
investors to nurture their research and analysis
functions. Big industrial MNCs function on a
different scale so it becomes far more feasible and
possible for them to associate with the MSMEs to
develop their basic models and support their pilot
activities. Research and development are a big
industry that goes on through various
governments, semi-governments, and the
facilities of global MNCs. MSMEs form a ready
and productive resource that enables the big
conglomerates to carry out their research
activities on a controlled, niche and stringent
budget.
Generate local employment
The MSMEs form a huge industrial segment that
functions in industrial services and manufacturing
processes. Due to its far-reaching diverse
structure, there is always a need for both
experienced and fresh workforce to work at
several levels in production, quality control,
maintenance, sales and marketing, finance,
collaborating, etc. A recent study revealed that the
number of skilled and semi-skilled people
employed in the pre-pandemic period has doubled
in the post-pandemic period due to the COVID-
19 disruption. Unlike the other industries which
took several months to recoup from the situation,
the MSMEs were the first to quickly bounce back
to the industry requirements. The number of
people employed has grown up by an impressive
106 percent from 43,37,444 in FY 20 to
89,53,149 in FY21. It further rose by 4.9% to
93,94,957 in Fy22.
26 | November, 2022 | www.insightssuccess.in
29. Contribute to Industrial Stabilization
The MSMEs form the basic and fundamental base
of the industrial sector that functions on limited
basic resources and small to medium volumes of
manpower. These, directly and indirectly, form a
cohesive structure that offers a valuable cushion
of stability and nourishment of resources that lead
the industrial resilience and sustainability. This is
one of the prominent aspects of the industrial
structure in modern and developing economies.
Flexibility and Adaptability
The basic business model, structure, and nature of
the enterprises are designed on simple and
flexible patterns. These offer scalable and easily
modifiable working processes that accommodate
all sorts of requirements. This offers them a
decent scope of growth with effective control
over the material planning and production line-
ups. MSMEs offer economical and feasible
product solutions that enrich the small set of
requirements arising from time to time.
Boost Indigenous prowess
Working on local potential involving the very
own indigenous technologies has supported the
empowerment of the national economy. The
ample scope that it offers has paved the way for
numerous industrial innovations and the rise of
collaborations in diverse industrial segments.
Many organizations have excelled to the extent of
expanding their own production area of
operations by building solutions in forwarding
integrations in the production processes.
Identifying and understanding the potential of the
client industry motivates them in building their
own capacities to consume their own finished
products.
Similarly, the changing market dynamics have
propelled the MSME entrepreneurs to innovate
their production units to develop the
manufacturing of the raw material of their process
to reduce the input costs and enhance the
production capacity of the enterprise. This
backward integration is commonly observed in
the Indian industrial sector in the past decade.
- Kedar Borgaonkar
27 | November, 2022 | www.insightssuccess.in
30. This is indeed a new era of human-machine integration.
Parallel to human smartness, artificially intelligent and
seamlessly connected modern hyper-reality of tech-driven
IoT platforms is transforming reactive mechanical
responses into proactive synapses. This is the age of
machine learning combined with human intuitive analytical
mechanisms delivering automated interconnectivity of
devices.
Amidst the selectively compatible gadgets implanted in
travelling vehicles providing smooth interoperability with
its scalable, portable, elastic, and a device agnostic IoT
platform focused on Automotive Telematics, the Zeliot
Connected Mobility Platform is capable of processing
huge amounts of data coming from edge devices every
millisecond efficiently.
Conceived by a visionary leader Sudeep Nayak, the Co-
founder, Zeliot is a new-age IoT company started in May
2018, it collaborates with Enterprises and Automotive
OEMs to enable a connected mobility story.
Hardware Device Agnostic Ecosystem
Zeliot CMP allows customers to scale to millions of
Telematics devices while being very cost-effective, ensuring
Data Security, and enabling the development of custom
solutions as per varied business use cases.
Sharing its USPs, Sudeep says that they include
Ÿ Zeliot is offering Managed applications from the cloud
marketplace, very few companies in the world do this
for telematics.
Ÿ Zeliot’s focus is on building modules for raw data
analysis as compared to a readymade solution
Ÿ Data security is given utmost priority, the modules built
by Zeliot are all deployable on the customer’s subscrip-
tion hence the data directly lands on the customers’
cloud server rather than moving through Zeliot’s cloud
server, even with all of this Zeliot ensures the same level
of support for the products.
“Automotive OEMs are our target customers. Along with
OEMs we also sell to enterprises who want to adapt real-
time asset visibility into their business. Royal Enfield,
Log9, TVS Motors, Tata Communications, IOCL, Ashok
Leyland, Volvo Eicher, Bosch, myTVS, and many others
are our marquee customers,” he adds.
Build Your Enterprise Mobility Solutions
Zeliot offering products through cloud marketplaces (Azure
Marketplace, AWS Marketplace) is adding a different
dimension to the business as this GTM is particularly
special for the mobility sector due to its many benefits in
terms of data security, customizability, and cost.
The offerings from Zeliot are divided into three major BUs.
SaaS (Software as a Service), PaaS (Platform as a Service),
and LaaS (License as a Service). There are independent
teams that work on scaling the connected mobility platform
through these three BUs. For Zeliot technology plays a vital
role, “We call ourselves a deep tech company. What that
means essentially is we don’t build solutions per industry
but instead focus on building technological modules which
solve problems on a fundamental data level and allow our
partners or customers to build solutions of their liking,”
shares Sudeep.
Most of Zeliot’s sales happen through Technology partners
whom Sudeep and the team Zeliot calls TSP (Technology
Service Providers). Now as they have started working with
OEMs direct customer sales have started to pick up.
A Device Agnos c IoT pla orm Driving Real-Time Automo ve Telema cs
Zeliot CMP
28 | November, 2022 | www.insightssuccess.in
31. Zeliot is a new-age
scalable, portable,
elastic, and a
device agnostic
IoT platform focused
on Automotive
Telematics and capable
of processing huge
amounts of data
coming from edge
devices every
millisecond ef iciently.
Sudeep Nayak
Co-founder
Zeliot Connected
Services
29 | November, 2022 | www.insightssuccess.in
32. Highly Customizable Platform
Sharing Zeliot’s saga of inception and its extraordinary
journey thereafter, Sudeep says it’s quite an interesting
story on how Zeliot came into existence. They (Zeliot Co-
founders) had approached iTriangle for strategic sales for a
previous company they were working for. Somehow during
the conversation, the idea of starting a new company was
floated and Zeliot came into existence.
Initially, Zeliot started offering Fleet Management Solutions
(FMS) to customers as a SaaS offering. FMS allows fleet
owners/managers to get real-time visibility into the assets
on the field. However, at the time, the automobile
manufacturers in India were looking to integrate Telematics
into the vehicle by default. This made the team realize there
is a big potential for a platform dedicated to connected
mobility on which custom industry-specific solutions can be
developed. “This change in thought process has helped us
to attract interest from major OEMs as well as large
enterprises, who are looking to develop specific niche
solutions,” informs Sudeep.
Highly Secure Environment
Being an experienced leader, Sudeep shares his opinion on
how adopting modern technologies like AI and ML is
impacting the automotive telematics space and how Zeliot
is adapting to the change. “The business we are in today
falls under the umbrella of IoT, and the appropriate
keyword is Telematics,” he states. Telematics is contributing
to more than ~60% of IoT business. With the advent of
connected vehicles/connected machines, the industry is
expanding very rapidly. The potential can be traced to the
2010s mobile phone market.
This decade will belong to mobility as a whole and IoT
plays a very vital role in achieving mobility use cases. “The
industry will be growing at more than 25% CAGR and as
we speak daily there are many new use cases emerging,
Usage Based Insurance being the most recent one when it
comes to the Indian market. The adoption of connected
vehicle technology by enterprises is one of the most
significant trends we have seen; this will pave the way for
mainstream adoption,” mentions Sudeep.
A 99.99% Guaranteed Up-Time
On considering the current industry scenario, according to
Sudeep, one of the biggest challenges is for OEMs to
integrate connected technology while managing additional
expenses. Data security is also a major concern because
unauthorized access to it could have adverse effects on the
road.
He reveals, “Zeliot is offering Platform based approach
through cloud marketplace for connected vehicle technolo-
gies, we can say it will be a game changer as it solves one
of the biggest concerns of IoT today which is DATA
privacy.”
Connected Vehicle - Industry Problems
Ÿ Connected vehicles generate vast amounts of data.
OEMs/Enterprises currently lack tools to facilitate the
transfer and storage of data securely on the cloud. Also,
comprehensive consent management tools to capture
end customer consent are missing.
Ÿ With increasing complexity in vehicle architectures,
there are limited options for OEMs/Enterprises to adopt
connected vehicle technology comprehensively. Off-the-
shelf solutions will not be suitable as the requirements
may vary across OEMs/Enterprises.
Ÿ Tangible Return-On-Investment for the Automotive
OEMs/Enterprises on the investment of connected
technology is limited.
Partnering with Zeliot helps enterprises or OEMs to achieve
Data Privacy and Security
Ÿ Meets rigorous automotive safety, cybersecurity, and
data privacy standards.
Ÿ Data encryption algorithms and certificate-based
authentication prevent man-in-the-middle attacks.
Enhanced Cx Ownership Experience
Ÿ Enable custom-branded end-customer applications.
Ÿ Upsell relevant services to end customers.
Ÿ Incentivize end customers for safe driving.
Ÿ Roll out exciting customer-centric features to vehicles
on the field.
Cost
Ÿ With one platform for updates, logging, commands, and
diagnostics, enterprises and OEMs can reduce multi-
vendor integration reliance and complexity.
Ÿ Industry best pricing for managing data handling and
storage, optimized for connected vehicle data.
ffective
E
30 | November, 2022 | www.insightssuccess.in
33. Custom Business Models
In his advice to budding entrepreneurs aspiring to venture
into the automotive telematics industry, Sudeep says that
‘Telematics’ is a sun-rise industry and has a huge growth
potential in this decade. The key is to be agile and identify
the right market fit for the product early on – this is
certainly a challenge as the use cases and industries that
telematics can cater to are immense.
Strong Partnerships: Telematics is an ecosystem play – it
encompasses hardware manufacturers, network providers,
cloud providers, solution developers, and businesses/end
customers. One needs to have strong partnerships across
these various ecosystem players to be able to come up with
products/solutions that add strong value to the customer.
Zeliot’s early partnership with iTriangle (India’s leading
manufacturer) and Bosch has helped Zeliot gain major
traction in the market and enabled a strong GTM strategy.
Constantly Upgrading Your Future Mobility
On envisioning scaling Zeliot CMP’s operations and
offerings in the future, Sudeep shares that positioning Zeliot
as a Platform provider and GTM being the cloud market-
place enables Zeliot to go global quickly and enables OEMs
and Technology Solution Providers across the globe to
adopt Zeliot’s technology to fuel their connected mobility
vision.
“The advent of EVs in this decade also helps as all new-age
EV companies are coming up with connected vehicles.
Zeliot’s platform is rightly positioned to facilitate this trend
and enable new-age EV startups to realize their connected
mobility vision. Exciting times ahead!” concludes Sudeep.
31 | November, 2022 | www.insightssuccess.in
