E&B DATA Corporate Presentation June09

Canada’s Economic
and Business Source
E&B DATA provides products and services in economic and business metrics and
valuation of established and emerging industrial sectors. Its clients include
corporations, business associations and government agencies.

E&B DATA
2009

2 E&B DATA, Canada’s Economic and Business Source

Table of Contents

How We Work .................................................. 5 Real‐Life Case: Economic Effects of Film
and Television Shootings on the Activity
Our Business Model ......................................... 5
related Industries ................................... 11
Real‐Life Case: ICT sector profile of
E&B DATA’s Investment Attraction and
Toronto Metro Area ................................. 6
Retention Strategy ‐ Lead Generation .......... 12
E&B DATA’s New Territory Approach ............. 7
Real‐Life Case: Corporate Prospect Lists
Real‐Life Case: Life Sciences Industry ..... 7 to Support the GO North (Ontario) in the
E&B DATA’s Public Policies and Benchmark US and Northern Europe Markets .......... 12
Studies ............................................................. 8 Selection of Clients and Projects ................... 13
Real‐Life Case: International Review of E&B DATA’s Cluster Metrics ................... 13
governmental incentives to support
E&B DATA’s New Territory Approach ... 13
enterprises ............................................... 8
E&B DATA’s Public Policies and
E&B DATA’s Database Collection ................... 9
Benchmark Studies ................................. 14
Real‐Life Case: Toronto Research Region
E&B DATA’s Database Collection ........... 14
Alliance’s Energy and Environment
Directory .................................................. 9 E&B DATA’s Economic and Internet
Training .................................................. 15
Economic and Internet Training .................... 10
E&B DATA’s Impact Studies ................... 16
Real‐Life Case: How to monitor markets,
companies and decision markers to E&B DATA’s Investment Attraction and
identify and attract more investments .. 10 Retention Strategy – Lead Generation ... 16
E&B DATA’s Impact Studies ........................... 11 E&B DATA, Canada’s Economic and Business
Source for 10 years! ........................................ 17


Table of Figures

Figure 1: E&B DATA: An Integrated Model  ......5 Figure 6: Economic and Internet Training
Figure 2: Cluster Metrics Workflow ................. 6 Workflow  ...................................................... 10
Figure 3: New Territory Approach Workflow .... 7 Figure 7: Impact Studies Workflow  ............... 11
Figure 4: Benchmark Studies Workflow  ......... 8 Figure 8: Lead Generation Workflow  ............ 12
Figure 5: Database Collection Workflow  ......... 9


Who We Are?

E&B DATA was founded in 1998 by Jean Intelegia, a division of E&B DATA specializes in
Matuszewski and Fred Chevalier. The company Business intelligence training. Intelegia offers
operates from Montreal, Canada.   training sessions on how to monitor markets,
companies and decision makers to identify and
We bring our rigor and curiosity to support attract more investments to institutional,
strategic planning, investment projects and public and corporate clients.
deploy sales tactics. Far from selling lists and
reports, our approach allows us to dedicate our Since 2005, more than 600 individuals have
efforts to help our clients reach their goals. attended Intelegia’s workshops, including
economic advisors from Department of Foreign
E&B DATA has built up a solid and high‐caliber Affairs and International Trade Canada.
customer base from not only provincial and
federal ministries and agencies, but also from After 10 years, E&B DATA has earned the trust
corporate businesses and associations. of its clients.

Our Clients
• Alberta Finance & Enterprise • Aluminerie Alouette • The
We elaborate Clusters Association of Health Technologies Industry • Aluminum Association We elaborate Economic
Metrics to specified sector of Canada • Association québécoise des consommateurs industriels Impact Studies
d’électricité • Auditor General (Quebec) • Business Development
Bank of Canada • British Columbia Economic Development • Board
of Trade of Metropolitan Montreal • Canada Economic
Development• European School of Management (ESCP‐EAP) • City
We provide Lead Generation of Montreal • Conference Board of Canada • Ernst & Young • Forum We provide Comparative
Tools Department of Foreign Affairs and International Trade Canada • Benchmarks
Métropolitain de l’Industrie du Cinéma • Greater Toronto
Marketing Alliance • Hydro‐Québec • IBM • Hyron Corporation •
Industry Canada • Institut de la statistique du Québec • Intelligent
Community Forum (New York) • Investissement Québec • Manitoba
Trade and Investment • Ministère des Finances du Québec •
Ministère du Développement Économique, Innovation et We conceive Customized
We promote areas with
Exportation du Québec • Ministry of Economic Development and Databases
New Territory Approach
Trade, Ontario • Montreal Children Hospital • Montreal University
Health Center • NanoQuébec • Ontario Investment Service •
Canadian Heritage • PricewaterhouseCoopers • Red Deer Regional
Economic Development • Rio Tinto Alcan • Siemens • Société de
développement des entreprises culturelles du Québec • Société
Générale de Financement • Société Générale • Toronto Region
Research Alliance •

We offer Business
Intelligence Training


How We Work

Our Business Model

↗ E&B DATA is the only private sector ↗ Based on its proprietary databases and
source in Canada for economic innovative search methodologies, E&B
information in terms of benchmarks in DATA anticipates and outlines
new/emerging industries. emerging economic and business
trends, feeding original, action‐
↗ E&B DATA is a recognized leader for its oriented, strategic information to its
original research methodologies. E&B clients.
DATA distinguishes itself by paying
attention to details and focusing on the ↗ The combination of unique contents
pertinent databases, indicators, and dynamic information‐sharing tools
analyses and recommended strategies allows E&B DATA’s clients to accelerate
for its clients. decision‐making and implementing
action plans.

Figure 1: E&B DATA: An Integrated Model


E&B DATA’s Cluster
Metrics
E&B DATA has developed a new standard
in economic benchmarks, with its North
American Metro Areas Performance
Indicators and Cluster Metrics for
technology sectors. E&B DATA’s Cluster
Metrics measure the progress of major
metropolitan regions’ technology sectors, including
information technology, biopharmaceutical and aerospace. E&B DATA is contributing to the
development of benchmark standards across Canada in the area of economic development.

RealLife Case: ICT sector profile of Toronto Metro Area
Greater Toronto Marketing Alliance (GTMA) Major Outcomes
is a public‐private partnership in Toronto that ↗ Toronto has the largest concentration
helps businesses explore opportunities to of private ICT facilities (100 or more
invest, expand or relocate to the greater employees) in Canada;
Toronto area. In 2003, our study was the first
↗ Toronto has the 3rd largest
industry profile of the ICT sector completed for
concentration of private ICT facilities
the Greater Toronto Area since 1999. It
(100 or more employees) amongst top
compared the Toronto region with other top
North American metro areas, behind
metro areas in North America.
San Francisco, New York and ahead of
Report Highlights   Boston and Washington, D.C.;
↗ The Toronto region continues to ↗ Since 2003, Toronto uses this
present the world’s leading high tech information to reinforce the branding
companies with an attractive place to of the city.
grow, invest and create new jobs;

↗ Toronto‐based ICT firms focus on
opportunities created by the diversity Figure 2: Cluster Metrics Workflow
of the city’s economy and its
connection to US markets;
↗ Existing and new companies can tap
into a labour force of over 100,000
skilled ICT workers;
↗ Toronto is the fastest growing among
Canada’s major metropolitan centers.
Performance Goals
↗ E&B DATA has to measure the progress
of 14 areas in ICT sector.
Challenge
↗ To select true “comparables” North
American areas with Greater Toronto
Area.


E&B DATA’s New Territory Approach
E&B DATA’s New Territories Approach redefines business
segments, sectors and regions. Using unique research
methodologies and economic trends insights, E&B
DATA has already changed the perspectives of
many companies, associations and governments.
Based on primary data collected by our research
team, E&B DATA redefines market approaches,
identifies drivers, produces forecasts, coaches
sales teams and feeds leads to its clients.

RealLife Case: Life Sciences Industry
National Research Council of Canada (NRC) is
the Government of Canada's premier
organization for research and development. DATA was based on knowledge of
E&B DATA produced for the NRC a profile of complex issues in emerging sectors.
the life sciences industries in Western and
Major Outcomes
Atlantic Canada in 2005.
↗ The approach has been used to
Report Highlights   redefine policy regarding the life
↗ Based on a large phone survey 1,267 sciences sector by the government;
organizations were qualified as part of ↗ An industry association was able to
the biomedical industry (see approach revaluate their market base and helped
used below);   industry suppliers discover a new
↗ 265 public and university R&D facilities market;
(R&D centers) were identified. ↗ With their key indicators, SWOT
sectoral analysis, the New Territory
Performance Goals
Approach help to provide information
↗ E&B DATA had to identify Ontario’s
regarding marketing strategies;
top, globally competitive, biomedical
strengths; ↗ E&B DATA’S research methodologies
permitted for the identification of twice
↗ E&B DATA had to identify
the number of biomedical firms in
opportunities for collaboration or
Ontario.
competition with other domestic and
international biotechnology centers. Figure 3: New Territory Approach Workflow
Challenge
↗ At the beginning at the study, the
available statistics needed to be
completed, updated and regionalized in
order to fine tune policy developments.
The competitive advantage of E&B


E&B DATA’s Public Policies and
Benchmark Studies
E&B DATA develops benchmarks through database analysis
or by web data mining. In fact, E&B DATA develops strong
benchmark studies on incentives currently used by
governmental agencies such as Ministry of Finance of
Quebec and Industry Canada.

RealLife Case: International Review of
governmental incentives to support
enterprises
In 2007, The Ministry of Finances of Quebec had previously developed incentives
wished to have a benchmark of business benchmark for clients such as, Industry
assistance measures for disadvantaged regions Canada.
and for the new economy. E&B DATA had to
Major Outcomes
collect information on existing programs,
↗ The report helped the Ministry of
financial and fiscal aids.
Finances of Quebec to develop new
incentives programs to support
Database Highlights
↗ More than 100 incentives programs enterprises by identifying strengths and
weaknesses of foreign programs;
exist to support enterprises;
↗ The report helped the Ministry of
↗ Financial support have different aspect
Finances of Quebec to strengthen
(subsidies, loans, sales tax credits,
existing incentives programs to keep
business/real property tax exemption ) majors investors in Quebec.
and specific conditions depending of
the geographic area; Figure 4: Benchmark Studies Workflow
↗ Governments support for more than
10% of job creation even if in United
States.

Performance Goals
↗ E&B DATA had to identify all incentives
programs existing in other provinces of
Canada and in US, Europe, emerging
countries and Australia;
Challenge
↗ At the beginning of the study, the
available data needed to be completed

and updated. E&B DATA’s competitive
advantage was the fact that E&B DATA


E&B DATA’s Database Collection
E&B DATA scans capital investment projects in Canada since
2000. Its database is unique due to its depth. It also
allows the generation of statistical forecasts on a
sector/provincial basis. E&B DATA monitors
investments for Industry Canada, Agriculture
Canada, Ontario Ministry of Economic
Development and Trade and Quebec Ministry of
Economic Development, Exportation and
Innovation. E&B DATA also develops customized
databases for specific clients.

RealLife Case: Toronto Research Region
Alliance’s Energy and Environment Directory
Toronto Research Region Alliance (TRRA)
Performance Goals
wished to have a directory of private sector
↗ E&B DATA had to identify Ontario’s
capabilities for products, services and research
companies involved in environment
related to the environment and energy, for:
and energy sectors.
↗ Companies interested to invest in the Challenge
Toronto region; ↗ At the beginning of the study, the
↗ Economic Developers and other TRRA’s available data needed to be completed
stakeholders interested in regional and updated. E&B DATA’s competitive
strengths and critical masses; advantage was the fact that it had
previously developed databases
↗ Toronto‐based companies to enhance dealing with high technology firms in
local networking and regional Canada.
innovation systems;
Major Outcomes
↗ General public interested in energy and ↗ The directory helps companies involved
environment. in the same cluster to have information
Database Highlights   on potential subcontractors;
↗ The directory consisted of private ↗ The directory helps the public to have
businesses, whose main activities are information on energy and
related to manufacturing, environment oriented companies.
instrumentation/engineering,
distribution and support services linked Figure 5: Database Collection Workflow
to environment and/or energy for
commercial purposes.


Economic and Internet
Training
Intelegia, an E&B DATA division, specializes in the
Economic
professional practice of economic and competitive and
Internet
intelligence. The company offers high quality Training Impact
Studies
training seminars on research and analysis of
corporate and economic information to Database Lead
Collection Generation
institutional, public and corporate clients. Since
2005, more than 600 individuals have attended Benchmarks Cluster
Studies Metrics
Intelegia workshops, including economic advisors
New
from foreign relations and trade ministries in Territory
Approach
Canada as well as abroad. In December 2006,
Intelegia launched its corporate blog, Tools for
Thought.

RealLife Case: How to monitor markets, companies and decision
markers to identify and attract more investments
The Department of Foreign Affairs and foreign markets and use the methods
International Trade Canada (DFAIT) required and tools for ongoing monitoring.
training session on how to monitor markets, Challenge
companies and decisions to Canadian ↗ Focused and in‐depth training to allow
embassies and consulates employees.  Intelegia strategic researches and analysis in
offers computerized based training session to 8‐hour training per day.
DFAIT employees since 2007. Major Outcome
↗ More than 100 people have taken the
Training Highlights   course in London (United Kingdom),
↗ Learn how to quickly and effectively Paris (France), Atlanta (United States) ,
find information that will be useful in and Ottawa (Canada) between 2007
foreign market activities; and 2009;
↗ Be aware of the pitfalls to avoid when ↗ Based on its success, new course is
interpreting and using this information; currently developed for Rome, Italy in
↗ Learn how to understand changes in 2009‐2010.
the world today; Figure 6: Economic and Internet Training
↗ Take advantage of the practical day‐to‐ Workflow
day experience of specialists in
economic and business information;

↗ Apply strategic analysis tools.

Performance Goals
↗ Learn the most effective techniques
for understanding the dynamics of


E&B DATA’s Impact Studies
During the past ten years, E&B DATA has broken new ground in terms of
economic profiles. E&B DATA is specialized in quantitative analysis in so‐
called “difficult” or “orphan“ sectors (language technologies,
environment, social economy, alternative energies, nanotechnology,
new media) from a methodological standpoint, meaning sectors
where recent detailed information is often insufficient (lack of
availability and comparability) to support the development or
reorientation of new public policies.

RealLife Case: Economic Effects of Film and
Television Shootings on the Activity related Industries
Montreal TV and Film Commission wished to
Challenge
increase its understanding of economic effect of
↗ E&B DATA had to conciliate partial
film and television activity in the Montreal
statistical data from different sources.
metropolitan area and in the province of
Quebec. E&B DATA had to build a profile of Major Outcomes
film and television activity, to highlight ↗ Foreign location film and television
strengths and impacts on local economy in activity have an important impact on
2004. the industry, it represents 17% of all
film and TV shootings;
Impact Study Highlights
↗ Description of production activity of ↗ Quebec attracts 12% of foreign location
film and television industry in terms of shooting in Canada, after British
industry, production, employment and Columbia and Ontario. However,
occupations; Quebec can attract more foreign
shooting.
↗ Description of content in terms of tax
regime and incentives, number of
projects, number of production;
↗ Since 1994, Film and Television Figure 7: Impact Studies Workflow
Production and related industries in
Quebec has had an annual growth
(18%) 3 times more important than the
local GDP per year (4.7% );
↗ Film and television productions create
more than 35,000 jobs in Quebec.
Performance Goals
↗ The primary goal of this project was a
net impact assessment of film and TV
productions on the Quebec’s economy
in general and more specifically, in the
Montreal metropolitan area.


E&B DATA’s Investment Attraction and Retention
Strategy ‐ Lead Generation
To supply its clients with a rich and coherent variety of services related
to business attraction and retention, E&B DATA has developed an
integrated model containing database development, statistical
analysis, dynamic and trend analysis, business attraction training as
well as knowledge management tools. Based on its proprietary
databases and innovative search methodologies, E&B DATA anticipates
and outlines to its clients a combination of unique contents and dynamic
information‐sharing tools offering emerging economic and business trends,
feeding original, action‐oriented, strategic information.

RealLife Case: Corporate Prospect Lists to Support the GO North
(Ontario) in the US and Northern Europe Markets
The Ministry of Economic Development Trade Energy: 19; Mining Services: 13; Value
(MEDT) of Ontario wanted to attract foreign Added Wood: 7).
investors to Northern Ontario. The project was
Performance Goals
ultimately about lead generation for potential
↗ The web portal platform had to be kept
investors in target sectors (Aquaculture,
updated on a quarterly basis for an 18‐
Biomass / Alternative Energy, Mining Services,
month period. The most important
Value Added Wood). E&B DATA had to provide
thing was to develop a customized Web
a customized lead generation platform.
Portal used by the different
Study Highlights   representatives of the Go North team.
↗ Qualified Corporate Prospect List
Major Outcomes
entailed a list of firms in the primary
↗ Recommendations on the readiness of
markets (the US and Northern Europe
each qualified corporate prospect has
(Finland, Sweden, Norway, Denmark
been provided;
and Germany)) and secondary markets
(rest of Europe, Japan and South ↗ E&B DATA provided a customized lead
America) that are calculated to have generation platform with 100 qualified
the greatest potential to invest in prospects and ongoing newsfeed on
Northern Ontario; identified project.
↗ The Qualified Prospects List resulting Figure 8: Lead Generation Workflow
from this study matched specific
investment criteria set by the GO‐
North team and it is being documented
with key information (such as: financial
data, investment record, strategic
focus);

↗ Out of the 100 qualified prospects, 46
companies made new investments and
indicated new business strategies
(Aquaculture: 5; Biomass / Alternative.


Selection of Clients and Projects
E&B DATA’s Cluster Metrics

↗ Toronto Region Research ITC Industry Profile (2003)
Alliance

↗ Montréal International   Technology sector metrics, including IT, telecommunications,
photonics, biopharmaceuticals, and aerospace. Covers all major
R&D indicators (1999, 2002, 2004)

↗ Pôle Québec Chaudière‐ International economic benchmark and performance indicators
Appalaches   for the Quebec Metro Area Region (2006)

↗ City of Montréal   Economic profile of the City of Montréal (2004)

E&B DATA’s New Territory Approach

↗ Ministry of Research and Bioproducts industry analysis Toronto (2006)
Innovation of Ontario

↗ Medical Equipment Association Medical equipment industry profile, Toronto (2005)
of Canada

↗ Ministry of Economic Profile of the biomedical benchmarking in Ontario and on the
Development and Trade, Ontario international level, Toronto (2004)

↗ Association of Health Profile of the health technologies industry in the Province of
Technologies Industry Quebec, Montreal (2004)

↗ Laval Technopole Information Technology industry profile and growth prospect
analysis, Laval (2004)

↗ Greater Toronto Marketing IT sector profile of Toronto Metro Area, Toronto (2003)
Alliance

↗ Quebec Ministry of Industry and Province of Quebec information technology industry profile
Trade   (2002)

↗ Economic Development Canada e‐Health industry profile, Montreal (2002)

↗ Société de promotion Sector profiles: optic photonic, software, geomatics and
économique du Québec advanced materials. Quebec (2002)
métropolitain Montréal
International


↗ Montréal International Technology sector profiles, including IT, telecommunications,
photonics, biopharmaceuticals, and aerospace. Montreal (1999,
2002, 2004)

E&B DATA’s Public Policies and Benchmark Studies
Benchmark of foreign (US, Europe, emerging countries and
↗ Ministry of Finance of Quebec Australia) and Canadian exclude Quebec incentives used to
support enterprises. (2007 and 2003)

↗ Industry Canada   Benchmark of Canadian industrial adjustment programs with the
comparable programs available in the United States

↗ Pôle Québec Chaudière‐ International economic benchmark and performance indicators
Appalaches   for the Quebec Metro Area Region

↗ City of Montréal   Assistance on the economic benchmark process (2004)

Performance indicator design, Montreal (2005)

↗ Greater Toronto Marketing High Tech North‐American Benchmarks, Toronto (2003)
Alliance

↗ Institut de la statistique du Methodological Advisory for the measurement of Quebec’s
Québec   international trade, Quebec (2002)

↗ Institute for Management Canadian partner of the World Competitiveness Survey,
Development (Lausanne)   Lausanne (2000 ‐ 2002)

↗ Hydro Québec Largest multinationals capital investment patterns in North
America Study, Montreal (2001)

E&B DATA’s Database Collection

Financial programs available for SME’s operating in Alberta,
↗ Alberta Finance and Enterprise
Edmonton (2009)

↗ Toronto Region Research Compile databases of incentives and support services for
Alliance companies, Toronto (2007)

↗ Toronto Region Research Compile databases of companies working in the Environment
Alliance and Energy Sectors, Toronto (2007)

↗ BC Trade and Investment Office   FDI database and extranet, Vancouver (2003)

↗ Ontario Investment Services   Capital Investment Review Database, Toronto (1998 ‐ On going)


↗ Investment Quebec   Capital Investment Review Database, Montreal (2002 ‐ On going)

↗ Department of Foreign Affairs
and International Trade Capital Investment Review Database, Ottawa (2002 ‐ 2007)
(Investment Partnership Canada)

E&B DATA’s Economic and Internet Training

Training session on how to monitor markets, companies and
decision makers to identify & attract more investments ‐Atlanta,
USA; London, UK; Paris, France and Ottawa (2008, 2009)
↗ Department of Foreign
Affairs and International Training session of economic advisors in foreign countries
Trade business intelligence and strategic foresight , Ottawa (2007)

Training session on how to monitor markets, companies and
decision makers to identify & attract more investments (2005)

↗ Ministère du
Développement Training: Advanced research on geographic market (2006)
Économique, de l’Innovation
et de l’Exportation Training: Targeting opportunities for export markets (2006)

↗ Pole Québec Chaudière ‐ Training on competitive intelligence and FDI attraction strategy
Appalaches   provided to the organization (2004) Training session on
Competitive Intelligence, how to prepare a market study,
Internet Intelligence provided to its members. (2005 ‐ 2008)

↗ Industry Canada   Investor Meeting and Contact Strategies, Montreal (2007)

Training on business intelligence and business development
(2006 ‐ 2007)

↗ Board of Trade of Update of the training portfolio on trade an export, Targeting of
Metropolitan Montreal   export markets; Business services exports in emerging markets;
Business services exports in developed countries; Doing business
in Asia; How to deal with a manufacturer’s agent, Montreal
(2005 ‐ 2006)

↗ Business Development Bank Training on business intelligence and business development for
of Canada   account and investment directors, Montreal (2005 ‐ 2006)


E&B DATA’s Impact Studies

↗ Canadian Venture Capital & Economic impact study, Montreal (2008 ‐ 2009)
Private Equity Association

↗ Aluminum Association of Economic impact study, Montreal (2003, 2008)
Canada

↗ Canadian Heritage   Economic impact study of foreign shooting in Canada, Ottawa
(2008 ‐ on going)

↗ Bureau du cinéma et de la Economic impact study of foreign shooting in Quebec (2004)
télévision de Montréal

↗ Hydro‐Québec   Economic impact study of a $ 4 billion offshore gas development
project, Quebec (2002)

E&B DATA’s Investment Attraction and Retention Strategy – Lead
Generation

Recommendations on best practices in Foreign Direct
↗ Auditor General of Quebec   Investment (FDI) of relevant approach to be implemented in
Quebec (2009)

Labrador West Foreign Investment Attraction Strategy,
↗ Hyron Corporation Larador
Newfoundland (2008 ‐ 2009)

↗ Red Deer Regional Economic Red Deer Investment Attraction Strategy , Alberta(2008‐2009)

↗ Ministry of Economic
Corporate Prospect Lists to Support the Go North Program in the
Development and Trade of
US and Northern Europe markets ), Ottawa (2007‐ 2008)
Ontario

↗ Ville de Saint‐ Economic development strategy and Foreign Direct Investment
Jean‐sur‐Richelieu (FDI) attraction strategy (2003)

↗ Pole Québec Chaudière ‐ Analysis and Planning of a Foreign Direct Investment (FDI)
Appalaches attraction strategy for the QCA Region (2004)

Foreign Direct Investment Strategy Analysis for large projects
↗ Quebec Ministry of Finance attraction in Quebec (2002)


E&B DATA, Canada’s Economic and Business Source
for 10 years!

Bureau du Vérificateur
Général du Québec

For further information, please contact Isabelle Poirier
Tel.: (514) 276‐1700 ext. 104
Fax: (514) 276‐1809
ipoirier@ebdata.com
www.ebdata.com

E&B DATA Corporate Presentation June09

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