The document outlines 10 predictions for the big data market over the near and long term. These predictions include: 1) growing demand for visual data tools; 2) faster growth of cloud-based big data analytics compared to on-premise solutions; 3) continued staff shortages for data analysis roles; 4) unified data platform architectures becoming standard; 5) increased use of machine learning applications; 6) more organizations purchasing external data; 7) growth in analyzing data streams like IoT data; 8) more attention on decision management platforms; 9) increased analysis of rich media like video and images; and 10) half of consumers regularly interacting with cognitive computing services by 2018. The predictions are from market research firm IDC.