InteractMedia provides an interactive customer journey service through SMS, video, email and mobile websites. Their managed service incorporates these mediums into marketing campaigns and measures effectiveness. Key benefits include a low-cost subscription model, real-time reporting of leads generated, and measurability of all campaigns to increase engagement, sales and lower customer acquisition costs. InteractMedia specializes in mobile marketing strategies and campaigns to build brand awareness and drive accelerated sales across platforms.
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Interactmedia Uk Ltd. Overview
1. Interaction Made Simple
Jon Parker Scott Davies
07710 359420 07545 808481
Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
2. Executive Summary - Service Overview
Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
3. Executive Summary (2)
Features
• Interactive service to promote brand and spend
• Incorporates SMS, video, email and the mobile website
• Managed Service – used in print, in-store, online and TV/radio ads.
• InteractMedia uses specific campaign codes to measure effectiveness in
order to drive better results and increase interactions.
Benefits
• Low cost subscription/licence based model.
• Real-time leads generated reporting solution
• All campaigns are measurable.
• Drives engagement & sales whilst lowering the cost of acquisition.
Brilliant Technology for Brilliant Marketing
Delivering the Interactive Customer Journey
Create - Engage - Motivate - Reward - Communicate
4. Executive Summary –
Here’s what we do in a nutshell
Steps for Success
1. We work with you to plan your
campaigns and align them with
business & marketing objectives
2. All services are created along a
customer timeline and incorporate
calendar dates and events specific to
the customer within the campaign
framework
3. We build and test your campaign ideas
4. We launch and monitor results
5. We adjust & improve as we go.
6. We provide performance MI for your
consideration
Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
5. InteractMedia - Who are we?
Specialists In Mobile Marketing Activities with over 15 years
experience of consumer mobile interaction & marketing.
Specialising in…
• Interactive Consultancy
• Mobile Strategies
• Mobile Based Interactive Campaigns
• Interactive Digital Signage
• Mobile to Online / Mobile to Store Footfall
Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
6. Consumer Steps
SMS offers the first communication step to a wider delivery of content…
SMS Content Connecting to…
100% market penetration Short Message Content Social Media
100% readership Activities WAP
Cheapest communication route Registrations Mobile Sites
No data package required Voucher/Barcode Delivery Online Sites
No service issues (e.g. 3G/Low Service) 3rd Party Connectivity App Download
Responsive Data Collection
Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
7. Our Platform
DIALOGUE MANAGE PUBLISH
Dynamic build Instant Reports Moderation
tools
CRM/User Data Push to….
Cross platform
communication 3rd Party Feeds Online/DOOH
Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
8. Brand Awareness to Accelerated Sales
Cross Platform – Cross Media – Cross Channel
Billboards / Digital Signage
Print / Magazines
Television Advertising
On Pack Promotion
Create an
ongoing
In Store Promotion dialogue with
your customer
while they are
on the move
Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
9. Interaction comes from many sources
Interaction isn’t just about collecting numbers. Implementing the correct service for the right
reasons will create a more detailed database, track users, drive deeper relationships with
consumers, drive footfall and ultimately increase revenue.
Product information - Txt / WAP / URL
Subscriptions, VIP offers, news, alerts Data collection
Competitions, games, registration drivers Profiling
Customers
will text for Polling opinions/feedback, voting Voucher redemption
Registration requests / sampling request Tracking
Voucher code distribution, online drivers
Barcode redemption, QR code launch
Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
10. Our Tools
InteractMedia specialises in implementing unique mobile strategies from one-off promotional
solutions through to integrated mobile systems to support ongoing marketing campaigns.
Our innovative build solution makes us more agile than any other solution on the market. This
means we can provide the right solution for the right outcome, at speed and on budget.
We visually create your solution, instantly manage the content and data, launch quickly.
Dear Mr Davies,
thank you for your
comments. As a
reward use this
code for
10% off at
www.xxxxx.com
VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH
Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
11. The Possibilities…
The possibilities are endless!
Mobile is the only 24/7 communication device that connects directly to the
consumer.
Attracting the consumer is only half the battle… the next steps are to…
Engage
With simple calls to action can generate interaction with rich media.
Motivate
By creating a value added service
Reward
Customers by allowing the to see their name in lights, or posting opinions and
receiving voucher rewards.
Communicate
With ongoing dialogues strengthening brand awareness and sales opportunities.
… why not!
Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate
12. InteractMedia UK Ltd
43 The Greenhouse. MediaCity UK. Salford. Manchester. M50 2EQ.
Tel +(44) 7710 359420 E: jon@interactmedia.co.uk W: www.interactmedia.co.uk
Create - Engage -Interactive Customer Journey
Delivering the Motivate - Reward - Communicate