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Europa InterCluster
Europa InterCluster
Empresariales
1 de 30
PR as a tool for cluster development Mats Williams, The Paper Province www.paperprovince.com
The Paper Province ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.paperprovince.com
Preconditions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.paperprovince.com
Our targets ,[object Object],[object Object],[object Object],www.paperprovince.com
Exercise I ,[object Object],www.paperprovince.com
Our key target groups ,[object Object],[object Object],[object Object],[object Object],www.paperprovince.com
Exercise II ,[object Object],www.paperprovince.com
[object Object],www.paperprovince.com
1. The good example www.paperprovince.com Desired image
Desired image
Exercise III ,[object Object],www.paperprovince.com
Find the journalists www.paperprovince.com Svenska Dagbladet, januari 2008 Consume media Svenska Dagbladet, January 2008
www.paperprovince.com Svenska Dagbladet, June 2008
www.paperprovince.com Svenska Dagbladet, August 2009
Exercise IV ,[object Object],www.paperprovince.com
3. Find your friends www.paperprovince.com ”… Värmland … through The Paper Province managed to upgrade the industry and create a more competitive economy” Make it easy for others
www.paperprovince.com Make it easy for others
Exercise V ,[object Object],www.paperprovince.com
4. Dare to state things www.paperprovince.com Make it easy for others
5. Think environmentally www.paperprovince.com Recycle
www.paperprovince.com Recycle
Exercise V ,[object Object],www.paperprovince.com
Example, this conference www.paperprovince.com
[object Object],www.paperprovince.com
Swedish press clippings www.paperprovince.com Source: Retriever
Increased international interest Example, visitors www.paperprovince.com www.paperprovince.com
Awards www.paperprovince.com The Swedish Forest Industry Opinion Maker of the Year
Number of member companies www.paperprovince.com
Results within member companies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.paperprovince.com
b www.paperprovince.com

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Mats Williams