Presentación "Nuevos Retos en Sociedad-Red", de Julio Navío (Nokia Siemens Networks), en la 1ª Jornada Cátedras Telefónica en la UPM "Movilidad y Seguridad en la Sociedad-Red" (10 de Noviembre de 2009)

1. Nuevos retos en la Sociedad-Red
Julio Navío
Nokia Siemens Networks
1 © Nokia Siemens Networks

2. 2 years ago Nokia Networks and
Siemens Communications joined
operations.
Now the consolidation is
essentially behind us.
Our integration is a rare
success story. All who have
made it possible should be
proud.
2 © Nokia Siemens Networks

3. … with more than 600 Communications Service
Provider customers in over 150 countries
3 © Nokia Siemens Networks

4. What we do
Wireless 2G 3G LTE
access
Transport
and fixed Microwave Optical Fixed access
broadband
Subscriber
Core Telecom
Voice core data
networks routing
management
Network
Management Service Charging
and charging management management solutions
systems
Network Consulting
Services Care Managed
implementation services and systems
integration
4 © Nokia Siemens Networks

5. Global Service Delivery: the right balance of
customer proximity and global scale
Noida,
Lisbon, India
Portugal
Chennai,
India
Global Network Solutions Center (GNSC) -
Integrated services
Global Delivery Center (GDC) -
Service specific delivery
Local project organization -
Customer Interface and project specific activities
5 © Nokia Siemens Networks “Network of ONE” - September 2009

6. Challenges & Opportunities
for Communication Service Providers
Reducing
complexity &
controlling cost
Establishing
sustainable role
in the ecosystem
Managing
the traffic
explosion
Driving Keeping today’s
efficiency and customers &
environmental adding value
sustainability
6 © Nokia Siemens Networks “Network of ONE” - September 2009

7. Most MNOs in WSE report subscriber growth in H1/09 YoY,
but the majority has declining mobile revenues
Subscriber Growth H1/09 YoY
15
VIPnet Cro ePlus D Base Bel
TMO Cro
TEF O2 D
10 Mobilkom A
Optimus POR
3 IT TMN POR
Swisscom Swz TEF O2 UK
Proximus Bel Bouygues F
5 VOD SPA Meteor Irl SFR F
Mobistar Bel
Orange SPA TMO A TMO D Orange F
TEF SPA TMO NDL
TEF O2 Irl Orange Swz
VOD D
0 Orange UK VOD UK
Orange PL VOD IT
TMO UK
ne
ecli
-5 Ud
A RP
TIM IT
wth
gro
PU
AR
-10
-10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10
Revenue Growth H1/09 YoY
bold: global CBTs
7 © Nokia Siemens Networks “Network of ONE” - September 2009

8. Achieving lower cost per bit is mandatory for profitability
Applying all available measures are crucial for success
Traffic Volume Network
TCO 2G/3G
Better utilization
and increased
efficiency on
assets
Data Revenue
Managing
Profitability existing network
complexity better
Network
TCO LTE
Transforming
Time your network to
Voice Data increase
dominated dominated efficiency further
8 © Nokia Siemens Networks “Network of ONE” - September 2009

9. We can – make a net positive impact on business and
Environmentally sustainable development
environment
Combine
Minimize Maximize
Environmental and
Footprint Positive Impact
Business Benefits
The ICT industry has the Expansion &
potential to cut CO2 emissions Innovations
by up to five times its own
footprint, totaling 7.8 billion Dematerialization &
tons of CO2 saved by 2020.
Substitution
Source: SMART2020 study
Use of Renewable Energy
Energy Efficient Networks Over 90% of
our Flexi base stations
recyclable
Reducing power consumption
by up to 70% with our solutions
9 © Nokia Siemens Networks “Network of ONE” - September 2009

10. Brokering of behavioral profile data with Web 2.0 partners
View and act on events as it happens
A Consolidated
Customer Profile
Unified Data available as
it happens
Open Access
Real-time
Application
Eco-system
Enablement Profile Identity
Policy Intelligence
Continuous Atomic Data
Analysis
Detailed historical data
Continuous analysis of from the network
the Customer’s Behaviour
10 © Nokia Siemens Networks “Network of ONE” - September 2009

11. Leveraging new revenue potentials are crucial for long-term
sustainable business!
PSTN Voice
Telco Applications remain the
> 85% Main Revenue Source
CS Voice Mobile TV
Traditional Telco
Applications
Operator VoIP
Operator IPTV
MMS SMS
Internet Applications with clear
~ 10% Opportunities for
Monetization Premium content
User generated content
Advertising e-Commerce
Over The Top
Internet Applications – Internet Applications
< 5% Emphasis on customer
experience
Browsing & service discovery
Internet file sharing
Internet VoIP Social Networking
IM
CSP revenue split ~2013
Analysis based on NSN research combined with various industry analyst data
11 © Nokia Siemens Networks “Network of ONE” - September 2009

12. Put the customer in the center
– evolve to the Network of ONE.
ONE. business-optimized
ONE. unified operation
management & charging
ONE. simplified ONE. view
network on customer data
ONE. convergent ONE. flexible
service control service enablement
Our holistic approach to boost
efficiency and experience
12 © Nokia Siemens Networks “Network of ONE” - September 2009

13. Thank you
13 © Nokia Siemens Networks “Network of ONE” - September 2009