Eight digital trends marketers must understand and plan for in 2010

1. Facebook and Twitter are so 2009
How to scare the sh$t out of a bunch of marketers
8 Digital Trends That Will Change
Everything
Presented by:
Jeff Hilimire
Raghu Kakarala

2. Don’t BE this guy
use #engauge
2

3. Jeff Hilimire @jeffhilimire
Chief Digital Officer jhilimire@engauge.com
Engauge Blog: jeffhilimire.com

4. Raghu Kakarala
VP, Strategy
Engauge
@interpolate
rkakarala@engauge.com
GV: 404-492-9922

5. ...huh?
5

6. If we’re not doing something that
makes our clients a little uncomfortable,
we’re probably missing something.

8. Trend #1
Lifestreaming

9. My Lifestream

10. jeffhilimire.com
My Lifestream

11. jeffhilimire.com
aggregater
My Lifestream

12. jeffhilimire.com
aggregater
My Lifestream

13. wordpress
plugins
jeffhilimire.com
aggregater
My Lifestream

14. wordpress
plugins
jeffhilimire.com
aggregater
My Lifestream

15. wordpress
plugins
jeffhilimire.com
aggregater
My Lifestream

16. wordpress
plugins
jeffhilimire.com
aggregater
My Lifestream

28. What does lifestreaming mean for you?
Today, people have their own brands. You have to
find a way to be relevant to them within their brand.
Think of it as co-marketing with fans of your brand.
Think of the many ways that your brand creates
content and find ways to spread the word, outside of
Facebook and Twitter.
Real-time content. And portable content.

29. Trend #2
Visual Search

35. What does visual search mean for you?
Consumers are not satisfied with search today.
Existing searches are best for items you know more
about and not ideal for “Discovery”
Your brand can come alive in a visual search.
This is the year to experiment and ask users for
feedback.

36. Trend #3
Check-in

40. What does “checking in” mean for you?
Is there a way for your business to take advantage of
check-ins? Rewards, promotions, data mining, etc.?
Location-based marketing is the next big thing.
Mobile marketing actually has a place to begin.

41. Trend #4
Screens

48. What do their choice of screens mean for you?
Who are these people? Don’t they know they should
interact with my brand exactly how when, where, and
how I wan’t them to?
I have an iPhone app version of my site - does that
make me cool?
Another version of my information in another format,
thats a pain in my a$$.

49. ...and now, a little about

50. DEBATE
The brand.com website is dead!
Move your efforts to Facebook immediately!
vs.
Facebook is just a fad, keep focusing on
your brand.com website and watch these
social networks come and go.

51. Trend #5
Google Wave

52. What does Google Wave mean for you?
It’s particularly useful for brainstorming and
collaborating over multiple geographic locations.
Over time people want to interact both with your brand
but also with other customers. Are there ways that
you could incorporate group engagement?
Great forum for working with multiple agencies and
stakeholders.

53. Trend #6
Augmented Reality

56. Google Wave Augmented Reality Brainstorm...

61. What does augmented reality mean for you?
What would you do if you could do what you should
do?
Throw off the constraints - technology now opens new
possibilities.
Cool for the sake of being cool is still cool - but useful
is cool too if it helps school you.

62. Trend #7
Social Games

68. What does social gaming mean for you?
In many cases apps within social networks represent
one of the best ways to reach new customers.
Consider researching whether or not your customers
are playing social games. Is there a place for your
brand within that game?

69. Trend #8
I know who I am, who are you?

74. What does single sign-on mean for you?
Do I want to let 400 million people log in?
Respect privacy while encouraging sharing.

75. Sh$t you’re not ready for

78. Questions?
Btw, this presentation will be
on jeffhilimire.com tomorrow.