Presentation Stéphane Saulnier at EBU Conference "data in the newsroom"

Enhancing online
journalism with data
IRT MUNICH FEBRUARY 2019
ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO
@ssaulnier_FIG@Fig_Data

unique visitors
a month.
22M unique visitors
a month.
35M
most visited
website in France.
4TH

Five years as a reporter
for an economic national
newspaper.
2002
2007
2012
Five years as a CEO
of a press agency.
Five years as an editor
in chief in charge
of infographics.
2017
Editor in chief
in charge of
Fig Data

FROM « BIG DATA »
TO EXCLUSIVE
STORIES
Source :
IDC DataAge
2025 study
When statistical methodology
becomes a source
of exclusivity !

Enhancing
ONLINE JOURNALISM
WITH DATA
Why newsrooms need
data-journalism ?

THE TEAM
Nicolas Mondon
Developer who became
a Data journalist
Marie Coussin
Journalist who became
a Data-Journalist
Stephane Saulnier
Editor in chief who became
a Data-editor in chief
Editor In Chief
STEPHANE SAULNIER
Data Journalist
MARIE COUSSIN
Data Journalist
NICOLAS MONDON
@n_mondon @MarieCoussin @ssaulnier_FIG

STORE & COMPUTE
DATA ON THE FLY
SCRAPING & QUERIYING APIS
WRANGLING DATA &
EXPLORATORY DATA ANALYSIS
BUILD CHARTS

LE RÉSEAU
David
Léonor
Jean-Marc
Leclerc
Alexis
Feertchak
Benoît
Méli
Open Data
International
Society
Sports
Science &
Health
Cécile
Thibert
Le Magicien
Oxford University
Product
Laurent
Suply
Caroline
Sallé
Tech &
Medias
Politic
Loris
Boichot Panda
International
research
center
Blandine
Le Cain
NewsWilliam
Plummer
Economic

Two possible
processes
Fig Data
Initiator
of the story
1
Ambassador
Offers a story
2
NETWORK
NETWORK

MEETUP « COFFEY/DATA »
Fig Data network
JANUARY 2019
Datagif
Subject
Working process and
creative thinking
FEBRUARY 2019
Subject
Feedback of experiences
& best practices share
FEBRUARY 2019
The Pixel Hunt
Subject
Data Storytelling and
video game
0
1
0
2
0
3

A real brand
with a real
logo !
Visible on
all platforms

Profiling audience Fig Data
• Data Management
Platform of Figaro Group.
• Deployed on all
the Group's sites and apps.
• FigData segment on
the contents Data from
September 1 to November
30, 2018
• Google Analytics properties
Figaro Global Web and
Figaro Global Apps.
• Fig Data segment
on the contents Data
from September 1 to
November 30, 2018

users on a 3-month period
1.0M
pages on a 3-month period
1.5M News addict
Mostly male
Elite profile
Data can speak to a very
large and specific audience
Under 25 years old
18%
9%
13%
16%
12%
32%
25-34 years old
35-44 years old
45-54 years old
55-64 years old
65 years old & more
(13%)
(18%)
(16%)
(21%)
(15%)
(17%)
(Global Figaro audience comparaison)

Good coverage of
sharp business profiles,
startupers or stock market
investors looking for
accurate and detailed
information.
Good representation
in the business world
and in high patrimonies.
Overaffinity with cultivated
and trendy profiles
Senior Premium
High appetence
on Fig Data contents
for retired people
with a high
purchasing
power.
Senior Women
Dad
Gentleman
Woman Globetrotteur
Dandy
Hipster
Educated person
Market investor
Startupers
Business woman traveler
Business man traveler
80%
75%
70%
65%
60%
55%
OVERLAPRATE
AFFINITY RATE
250 300 350 400 450 500 550 600 650 700 750 800 850
Man globetrotteur
Strong patrimony
Business man
Business woman

Fig Data readers on WEBSITE
Fig Data readers on MOBILE APP
SESSIONS
PER USER
PAGES
PER SESSION
TIME SPENT
PER SESSION
PREMIUM ACCOUNT
vs SUBSCRIBERS
SESSIONS
PER USER
PAGES
PER SESSION
TIME SPENT
PER SESSION
PREMIUM ACCOUNT
vs SUBSCRIBERS
36,7
150 8,8 7 min 36 18%
4,4 12 min 25 5%
2,8 2,2 4 min 12 0,5%
43,3 7,9 6 min 09 10%

++ Investors
Rental properties
Secondary residence
++ Studies and degrees
++ Impulse purchases
Watches - Fine watchmaking
Auction - Auction house
++ Interested by
Tax exemption
Cryptocurrency
Blockchain
++ Concern by
Environnemental
Economic
Diplomatic & Defense
++ Electric cars
Hybrid car
Luxury car
Company car
++ Soccer
Running
Sailing
90%
85%
80%
75%
70%
65%
60%
55%
50%
45%
OVERLAPRATE
AFFINITY RATE
160 180 200 220 240 260 280 300 320 340 360 380 400 420 440 460 480 500 520
Real Estate
Luxury
Sport
Travel
Car
Fashion - beauty
Gastronomy -Wine - Liquors
Wellness
House and Garden
Education
Technology
Money
Management - Career
Culture - Entertainment
Actuality
High interest for
- Business
- Economy
- Wealth management
and innovation
(blockchain, bitcoin…)
- Politics
- Social issues
- but also culture, people,
sports…
Interests related to the high
social grade of Fig Data readers

Google Actu
& Flipboard = 46%
Google = 95%
Bing = 2%
Qwant = 1%
Facebook = 64%
Twitter = 32%
37%
20%
13%
10%
7%
5%
3%
2%
2%
2%
Natural referencing
Direct access
Web portals & aggregators
App
Social network
Newsletters & mails
Marketing
Taboola
Referring sites
Figaro &Group websites
Fig Data
pages
Directly relayed
by news carousels
or social networks
Start with the
Homepage
with the reading of
a Fig Data content
during navigation.
Homepage 38%
7%
55%
Other
First visit page
Web acquisition channels

12 oct : Taxe foncière : le palmarès des
villes qui ont le plus augmenté l'impôt
136K pages vues au 12 oct.
8 nov : Tombés au champ d'honneur
Centenaire 1918 : où commémorer
l'Armistice près de chez vous ?
14 sept : Prélèvement à la source :
calculez votre salaire net après impôt
21 déc : Votre député est-
il frondeur ou suiveur ?
11 oct : Découvrez si la taxe
d'habitation a augmenté dans
votre commune
9 oct : «Le Figaro» publie
une carte inédite des
déserts médicaux en
France
27 oct : Cinéma :
le divorce entre
la presse et
les spectateurs
28 sept : Et si vous
dessiniez la dette ?
23 nov : Carburants,
qui est le moins cher ?
30 nov : Comment
les prix des grands
vins ont explosé ?
7 déc : Gilets jaunes :
les lecteurs du FIgaro
partagés
4 janv : Eléments de
langage : un an de paroles
de ministres décryptées
10 janv : Délinquance : le mois de décembre et
les "gilets jaunes" clôturent une année sombre
11 janv : SNCF, Bac, prime d'activité : êtes vous
pour ou contre les réformes décidées en 2018 ?
25 janv : "Gilets jaunes" : la carte
des violences contre les députés
"Gilets jaunes" : retour sur 4
mois de bras de fer
14 janv : Retraites, ISF, démocratie : que
revendiquent les citoyens dans les cahiers
de doléance ?
14 déc : Elections
européennes - Politico
19 nov : De Marie à Daenerys,
comment les prénoms
racontent notre société
80 000
70 000
60 000
50 000
40 000
30 000
20 000
10 000
01 08
September October November December January
15 22 29 06 13 20 27 03 10 17 24 01 08 15 22 29 05 12 19 26
Paid articles can
also generate a lot
of page views :)
Contents reserved
for premium accounts
Formation of a
faithful readers
base.
ENHANCING ONLINE JOURNALIS ITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGAROM W

We succeed
to create a
Fig Data
« reflex »
40%
36%
11%
7%
Data-journalism articles
are sustainable contents
0
10
20
30
40
50
60
70
80
JanuaryDecemberNovemberOctober
Share of articles consulted
that were published before
the current month.

100th anniversary of
the end of World War One
First French media to have carried out
the inventory work of 1.4 million
soldiers who died for France.
We have geolocated
place of death of 80%
of the French soldiers.
Search engine
of the French
Ministry of
Defense.

The first months
of the conflict
were, in deed,
the bloodiest.
Battle of «Somme»
was much more
decimating on
the first days
than Verdun was.

« First names » In 2017, 308 names
covered half of new
born.
Very personals, but influenced by trends,
first names tell a lot about society and parenthood.
Now, parents claim for creativity and uniqueness.
Arya
Charlie
Daenerys
Nathan
Pierre
Sasha
Liam
In 1900, 27 names
covered half of new
born.

We produced many graphics
based on the data.
A search engine to
visualize the evolution
of your first name.
In 1900, the top 10 first names
covered a third of all births.

The French
« national debate »
More than 145,000 forms analysed.
Online platform
for collecting
complaints.
Establish the number
of contributors per
10,000 inhabitants
by theme and
department.

… about the possibility
of doing without their
car in their daily journey.
… about the need to set up
counterparts to the various
solidarity allowances.
… about the feeling of
being impacted by global
warming.
… about the quality of
access to the public
services they need.
When we ask the French people…

« AirBnb » story of
a data investigation
80% of the rental ads do not include
the identification number that must
be obtained from the town hall
and are therefore illegal.
Over-representation
of the city's tourist
districts.
A registration number
is required to comply
with local regulations.

The first four districts
of Paris have the largest
number of multi-owners.
40% of Airbnb ads in
the 4th arrondissement
belong to people with
at least two apartments
to rent.

Why data journalism
is needed in your newsroom?
DATA JOURNALISM
GENERATES EXCLUSIVITY
1 DATA JOURNALISM
IS A SOURCE OF AUDIENCE
2 DATA JOURNALISM
CREATES SUSTAINABLE CONTENT
3
9 3
not only traffic!

THANKS !
@ssaulnier_FIG
Stéphane Saulnier
@Fig_Data
www.lefigaro.fr

Presentation Stéphane Saulnier at EBU Conference "data in the newsroom"

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Presentation Stéphane Saulnier at EBU Conference "data in the newsroom"