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The advertising campaigns run in Belgium during the Covid-19 crisis

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This presentation gives an overview of all advertising campaigns that were run in Belgium during the coronavirus crisis.
It helps understand how brands changed their message to cope with the situation.

Publicado en: Empresariales
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The advertising campaigns run in Belgium during the Covid-19 crisis

  1. 1. Newsbrand campaigns in corona crisis
  2. 2. Belgium 20.03
  3. 3. Lidl UK - pano
  4. 4. Belgium 21.03
  5. 5. Belgium 27.03
  6. 6. Belgium / North HLN 21.03
  7. 7. Belgium 24.03
  8. 8. Belgium/ South 25.03
  9. 9. Belgium / South 25.03
  10. 10. La DH 25.03 La DH 01.04
  11. 11. Belgium North 26.03
  12. 12. Belgium 26.03
  13. 13. Le Soir Sudpresse 26.03
  14. 14. Sudpresse 26.03
  15. 15. Belgium North 27.03
  16. 16. Belgium North 30.03
  17. 17. Belgium 27.03
  18. 18. Belgium 28.03
  19. 19. Belgium 28.03
  20. 20. Le Soir- La Libre 28.03
  21. 21. Mediahuis 31.03
  22. 22. La DH- La Libre 31.03
  23. 23. Standaard.be 30.03
  24. 24. DS magazine 28.03
  25. 25. La Libre 01.04
  26. 26. 03.04 Lidl insert
  27. 27. 04.04
  28. 28. 04.04…
  29. 29. 04.04
  30. 30. 06.04 HLN 06.04
  31. 31. 06.04
  32. 32. 08.04
  33. 33. 08.04
  34. 34. 09.04
  35. 35. 09.04
  36. 36. 09.04
  37. 37. 10.04
  38. 38. 11.04 18.04
  39. 39. 11.04
  40. 40. 11.04
  41. 41. De Morgen 11.04
  42. 42. De Tijd 11.04
  43. 43. Sudpresse 14.04
  44. 44. Le Soir 15.04
  45. 45. 16.04
  46. 46. 17.04
  47. 47. 18.04
  48. 48. Sudpresse 18.04 North 18.04
  49. 49. Jobat
  50. 50. 05.04 De Zondag
  51. 51. Le Figaro 21.03
  52. 52. France
  53. 53. France - Libération
  54. 54. Le Figaro 27.03 Le Figaro 01.04
  55. 55. Le Monde 30.03
  56. 56. Le Figaro Le Monde 31.03 01.04
  57. 57. Le Figaro 02.04
  58. 58. Le Monde 03.04
  59. 59. 04.04 06.04
  60. 60. Le Figaro 04.04
  61. 61. Le Figaro 08.04
  62. 62. Le Figaro 09.04 Le Monde 09.04
  63. 63. Le Figaro 10.04
  64. 64. Le Monde 10.04
  65. 65. Le Monde 10.04
  66. 66. 15.04 16.04
  67. 67. 18.04
  68. 68. 20.04
  69. 69. Netherlands
  70. 70. Netherlands 25.03
  71. 71. Netherlands 25.03
  72. 72. Netherlands 26.03
  73. 73. Netherlands 27.03
  74. 74. Netherlands 28.03
  75. 75. Netherlands 28.03
  76. 76. Netherlands 30.03
  77. 77. Netherlands 01.04
  78. 78. Netherlands 02.04
  79. 79. Netherlands 03.04
  80. 80. Netherlands 03.04 06.04
  81. 81. Netherlands 04.04
  82. 82. Netherlands 04.04
  83. 83. Netherlands 07.04
  84. 84. Netherlands 08.04
  85. 85. Netherlands 09.04
  86. 86. Netherlands 09.04
  87. 87. Netherlands 10.04
  88. 88. Netherlands 10.04
  89. 89. Netherlands 11.04
  90. 90. Netherlands 14.04
  91. 91. Financieel Dagblad 18.04
  92. 92. Luxemburg 27.03
  93. 93. Luxemburg 28.03 Luxemburg 31.03
  94. 94. Luxemburg 02.04
  95. 95. Luxemburg 08.04
  96. 96. Luxemburg 14.04
  97. 97. Luxemburger Wort 17.04 Op 17 april zal Luxemburger Wort op een oplage van 250.000 exemplaren verdeeld worden doorheen het ganse Groothertogdom. De nationale distributie door de diensten van de Post zal ervoor zorgen dat alle Luxemburgse huishoudens het dagblad zullen ontvangen. Het doel is om het redactionele werk van de ploeg journalisten die elke dag informatie verspreiden onder 158.000 dagelijkse lezers extra in de kijker te zetten. Deze nationale verdeling is een uitzonderlijke gelegenheid voor adverterende partners (Tango/Proximus, Losch, Citabel, Freelanders, Robert Schumanziekenhuis, Ministerie van Gelijke Kansen, Orange en Post) om tijdens de crisis te communiceren en alle huishoudens te bereiken. Zij zijn vandaag de dag het belangrijkste publiek. Robert Hever, Commercieel Directeur van de groep Saint-Paul, over deze actie: “Deze nationale verdeling ligt in het verlengde van de missie van Luxemburger Wort, namelijk om elke dag op nationaal niveau kwaliteitsvolle informatie tot bij de Luxemburgse inwoners te brengen. Dat is in tijden van thuisblijven een nog logischer initiatief”.
  98. 98. Luxemburger Wort 17.04
  99. 99. Luxemburger Wort 17.04
  100. 100. Luxemburger Wort 17.04
  101. 101. Luxemburger Wort 17.04
  102. 102. UK
  103. 103. UK 25.03
  104. 104. UK
  105. 105. UK 30.03 Nationwide continues its campaign to inform and reassure its customers during the coronavirus pandemic.
  106. 106. We are not powerless or alone; even the smallest act of kindness has an impact. Kindness will keep us together. A powerful and timely reminder from the British Red Cross.
  107. 107. In response to limits on contactless payments being raised to £45 in April, Morrisons takes the opportunity to thank its customers for avoiding cash during the pandemic.
  108. 108. The UK's telecommunication industry has come together to write an open letter to news brand readers during the coronavirus pandemic. The letter features top tips if your connection runs into trouble, so that phone lines can remain open for emergencies.
  109. 109. Barclays takes to news brands to appeal to readers during the coronavirus pandemic. Please use online services wherever possible so that phone lines stay open for those who need them!
  110. 110. Iceland takes to news brands to thank their colleagues for their commitment during the coronavirus crisis. They also pledge to support NHS workers with special opening hours.
  111. 111. As domestic abuse cases rise during the current lockdown, Women's Aid looks to highlight the plight of victims with a powerful campaign
  112. 112. With parents taking on new teaching responsibilities while staying at home, Google is providing resources to help them get through this challenging time.
  113. 113. UK government partners with newspaper industry on COVID-19 ad campaign. Partnership begins with cover wrap nd homepage takeover across hundreds of titles. The government and the newspaper industry have formed a three-month advertising partnership to help keep the public safe and the nation united throughout the Covid-19 pandemic. The “All in, all together” campaign idea was developed by the newspaper industry as a way of delivering government communications in an intimate, human and compassionate tone that readers can relate to. Today (Fri 17 April) all regional and national daily news brands will run the copy “Stay at home for the NHS, your family, your neighbours, your nation the world and life itself” as a cover wrap and online homepage takeover. Weekly titles will run the wrap next week. On the back cover the ad doubles up as a poster and features the rainbow, which has been adopted as the symbol of support for key workers throughout the crisis, along with the copy: “Staying at home for Britain”. This initial burst of activity is part of a three-month advertising partnership between the government and the newspaper industry, which includes a branded content element to further amplify public information, campaigns and messaging in a style and tone more familiar to readers.
  114. 114. UK
  115. 115. https://www.newsworks.org.uk/news-and-opinion/daily-local-media-titles-join-forces-for-therewithyou-joint-front-page A local media sector campaign urging the community to pull together in response to the coronavirus epidemic will see the vast majority of daily local media titles across the United Kingdom publish the same front page tomorrow. Publishers Archant, Reach, JPI Media, Newsquest and Iliffe have joined forces to launch the #ThereWithYou campaign reassuring readers that their local title is there to support them in challenging times. The campaign is supported by industry bodies the News Media Association, Newsworks and the Society of Editors. Tomorrow, the vast majority of daily regional newspapers in the UK will publish the same front page headlined ‘When you’re on your own, we are there with you,’ focusing on keeping the community together, especially the elderly and vulnerable.
  116. 116. … in the meantime on social media..
  117. 117. Even politics ….
  118. 118. Video • Vodaphone IT : https://www.youtube.com/watch?v=iCSkDuIIVug • Safeonweb B https://www.youtube.com/watch?v=nYpOGhihqY4 • Budweiser One Team : https://www.youtube.com/watch?v=3_t9niMNkdg&feature=emb_logo • Oregon: https://www.youtube.com/watch?time_continue=27&v=o8Fapc0aDaQ&feature=emb_logo • https://www.youtube.com/watch?time_continue=5&v=esICH35pNHw&feature=emb_logo • Cotonelle: https://www.youtube.com/watch?time_continue=3&v=mwQ1metUv2o&feature=emb_logo • Dr oetker : https://www.youtube.com/watch?time_continue=4&v=DP6VjFOa2ME&feature=emb_logo • Birdseye: https://www.youtube.com/watch?time_continue=1&v=Fy4OULzv8QM&feature=emb_logo • Soubry : https://www.youtube.com/watch?v=BN6LynLp5t0&feature=emb_logo • Barilla: https://www.youtube.com/watch?time_continue=2&v=ZWGPYq0eTrE&feature=emb_logo • Mc Donalds: https://www.youtube.com/watch?v=W1OitbooblI&feature=emb_logo (unskipable ad )

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