A backlink (also called an inbound link) is a link that comes from another website to yours. Visually, the link could be placed in a text, on an image, or as a button -- as long as the source is a different website, all of these connections count as backlinks. We can say backlinks are usually “VOTE” for your site by other users. Search engines use these “VOTES” to determine how important your site is across the web. The integrity, quantity and quality of these votes will push your website to the top of ranking results. These are like INTERNET GOLD. Content marketing tactics to get good backlinks for the website. It will help to create a good brand image and gain good relevant traffic to the website.We write content to achieve the goal of AWARENESS, CONSIDERATION AND DECISION. In all stages of the customer journey Content plays an important role. To spread awareness and to bring them to consideration stage backlinks plays an important role. It gives a good reputation to the brand in customer’s and search engine’s consideration. Following six tactics of content strategy can help you make huge alterations in your Content strategy to achieve the goals of high revenue or CTR for the website. 1. BLOG COMMENTS AND FORUMS 2. PLACEMENT OF CONTENT AT DIFFERENT PLATFORMS 3. USE IMAGES AND INFOGRAPHICS TO EAR LINKS AND MENTIONS 4. WRITE GUESTS POSTS 5. WRITE SHAREABLE CONTENT 6. UPDATE OLD CONTENT

2. Backlinks are usually votes for your site from other websites
The integrity, quantity and quality of these votes will push your website to the top of
ranking results. These are like INTERNET GOLD

3. FEATURES OF GOOD LINK
1. Relevancy of link with your website
2. Quality of website linking to your site
3. Quantity of links

5. BLOG COMMENTS AND FORUMS
The research and surveys you produce will also likely interest
those who participate in the survey. They will feel encouraged
to read the results and may produce their own content on the
final statistics and insights. This will naturally encourage
additional content that links back to your results. Research
and surveys offer strong opportunities for cultivating
backlinks and brand reputation as they offer more objective
insights rather than just your opinion or impressions.

6. PLACEMENT OF CONTENT AT DIFFERENT
PLATFORMS
All platforms like youtube, Facebook, pinterest, yellow pages and more well
reputed websites. Sites dedicated to hosting specific types of content do a good
job of separating genres and have a following of their own, which can lead to
unique traffic for the website. These all backlinks will be considered as good
quality backlinks

7. USE IMAGES TO EARN LINKS AND MENTIONS
Infographics are probably the most common visual asset used to earn
backlinks. It delivers the message of business in a creative way which is
eye-catching. Some other ways that can lead traffic could be:
● Charts and graphs with original data
● Diagrams to visually explain complex
concepts
● One-page templates
● Free photo galleries for others to use

8. WRITE GUESTS POSTS
Key benefit for this strategy are:
● Draw relevant traffic to your website,
● Increase brand awareness
● Increase opportunity for lead generation and
conversions.
● Build good backlink portfolio
● Establish industry expertise and build domain authority.
● Develop healthy relationships with relevant trade
publications

9. WRITE SHAREABLE CONTENT
Good Content plays a role of magnet to grasp the attention of
customers, hence helping to increase the web traffic and
conversions. As per experts advice three types of content to attract
backlinks are:
● Stories backed by original data.
● Expert interviews and thought
leadership pieces
● Ultimate guide to niche topics.

10. UPDATE OLD CONTENT
If you find an article or blog that has not been updated in a while and have
good quality backlinks as well. Then you can modify that with more
updated data and pictures. It will help to increase the awareness about the
product or service that your website is offering. It will help to maintain
good relationships as well.

11. CONCLUSION
We write content to achieve the goal of AWARENESS,
CONSIDERATION AND DECISION. In all stages of the
customer journey Content plays an important role. To
spread awareness and to bring them to consideration
stage backlinks plays an important role. It gives a good
reputation to the brand in customer’s and search
engine’s consideration