Email Marketing Newsletters

1. E M A I L
M A R K E T I N G
N E W S L E T T E R S
A C T I O N A B L E
P U R S U I T S
B y : S u n c i c a W o r t h | C o n t e n t M a r k e t i n g F 2 2

2. I N B O X E S
R e c e i v i n g s t u n n i n g e m a i l
n e w s l e t t e r s c r a f t e d w i t h
c a r e a n d s t r a t e g i c a l l y
d e s i g n e d t o a l i g n t a r g e t
u s e r e x p e r i e n c e i n t e r e s t
w i t h b e s t p r a c t i c e s c a n
s h a p e s t a k e h o l d e r s a n d
c l i e n t p e r c e p t i o n o f t h e
b r a n d ’ s q u a l i t y l e v e l o f
o u t p u t f o r d e l i v e r i n g
p r o d u c t a n d s e r v i c e s .
T H E I N B O X G L O W
S t e p s a h e a d t o a c h i e v e y o u r s !

3. Email Marketing Newsletters
Email marketing newsletters are
an effective content marketing
tool for Digital Marketers to:
• attract target audience &
stakeholder attention through
direct contact and interaction
• pursue action towards business
goals through delivering news
updates and sharing content

4. Benefits of Email
Marketing
• Nurture leads for actionable pursuit
• content is conveniently delivered to
where audience is comfortable – they
don’t have to search for news updates
• Content is delivered in unique voice
of organization’s brand positioning
• Build brand awareness and establish
trusting relationships with a reliable
timetable of communicating info. via
monthly or quarterly newsletters
• Engage with social media links and
links to website, business media, and
upcoming conferences and events.

5. Email Marketing
Newsletter Templates
are useful and the ideal
digital tool solution for
quickly generating
custom designs and
brand aesthetics for a
business’s unique visual
content & stories.

6. A strong driver
of ROI and a powerful
medium for audience
engagement, templates for
email newsletters are a
smart choice. Start with a
SUBSCRIBER LIST of
clients, customers, and
potential customers who
give consent to receive
communications
by email.
* P r o v i d e a n u n s u b s c r i b e
o p t i o n w i t h s u r v e y f o r
i n s i g h t i n t o d e c i s i o n

7. Email Newsletter Solutions
Mailchimp
Campaign
Monitor
Get
Response
A Weber

8. Email Newsletter Solutions
Intuit
Mailchimp
Template reporting / analytics capabilities, 100 templates, design from scratch editor, advanced analytics
https://mailchimp.com/
$ four price tiers (free – premium), range $0-$299/mo.
Campaign
Monitor
Templates have useful navigation, customized template builder, email analytics and campaign data
https://www.campaignmonitor.com/
$ three price tiers (basic – premier), range $9-$149/mo.
Get
Reponse
Predesigned templates, drag and drop email creator, responsive design, integrated with Google Analytics for tracking
https://www.getresponse.com/
$ four plans from $0 to 97.58/mo.
AWeber
700 templates, drag and drop design functionality for adding brand imagery, analytics dashboard for clicks
https://www.aweber.com/
Two plans from $0 to $16.15 / mo. for Pro (up to 500 subscribers)

9. Leading Marketing Automation Solutions

10. Email Newsletter Marketing
Automation Platform Solutions
• Salesforce
• Marketo
• Pardot
• HubSpot
• Constant Contact
• Sendinblue
• Autopilot

11. Email Newsletter Marketing
Automation Platforms
• Content Management Systems (CMS) and
associated automated digital marketing
tools aid digital marketing efforts effectively
by capturing leads and delivering data on
our marketing deliverables – such as email
newsletters – to reveal how segmented
audiences engage with inbox campaigns.
• Custom triggers and visual workflows can be
integrated into email newsletter campaigns
to automate responses for specific goals.
• Multichannel marketing strategies have
improved success with automated platforms
because they reveal user response to email
newsletter marketing efforts and outreach
content messaging.

12. How to Email
Newsletter
for Content
Marketing
Start with a database
Create columns for:
•email addresses
•contact names
•Identifier for segmentation (existing
client, targeted client, supplier, etc.)
Use a template or build a
custom design using e-
newsletter app.
Include action items in
content (can help track
conversions)
Test compatibility across
emails (Gmail, Outlook, Yahoo,
etc.)
Test readability across
desktop, tablet and mobile

13. Email Newsletter
Analytics
Key Performance Metrics to
be tracked:
• Clickthrough rate
• Unsubscribe rate
• Open rates
• Forwarding or sharing rate
• Bounce rate
• Conversion rate

14. AMP Technology for Email Newsletters
AMP is Google’s Accelerated Mobile Pages
which increases loading speeds for better
user experience on mobile-device viewed
websites. Thanks to AMP technology, our
marketing email newsletters have greater
interaction and faster loading times.
Email Newsletters are an alternative to
websites because AMP function enables
readers & subscribers to engage with the
brand via interaction like forms, surveys,
and purchases directly from newsletters
without having to first visit a website.
AMPS can be used in lieu of apps for
shopping & ticket booking.
AMP has accordian styling for long-winded
emails and R.S.V.P. and quiz capability.

15. Email Newsletters
= Digital Marketing
Success + Analytics
• With a plethora of CRM, build, pricing,
and delivery options to choose from –
and an array of customizable design
features – savvy digital marketers
implementing email newsletter
marketing solutions are well-suited to
transpire distinguishable content
communications.
• After platform selection and strategic
publishing, B2B and B2C newsletters
can be sent off to spread the coveted
inbox glow for clients, customers, and
stakeholders to be in the know while
tracking insights to guide future action.
Time to watch relationships flourish!

16. References
• Kolowich Cox, Lindsay. (2022). Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking. HubSpot. Accessed on 9/30/2022 from:
https://blog.hubspot.com/marketing/metrics-email-marketers-should-be-tracking
• George, Kevin. (2021). Is Google AMP Worth It for Your Email Marketing? Content Marketing Institute. Accessed on 10/1/2022 from: https://contentmarketinginstitute.com/articles/amp-
technology-interactive-email/
• Scheiner, Michael. (2022). Top 20 Best Marketing Automation Software Comparison. CRM.org. Accessed on 10/2/2022 from: https://crm.org/news/best-marketing-automation-software
• Mailchimp. (2022). Turn Emails into Revenue. Pricing. Accessed on 10/2/2022 from https://mailchimp.com/
• Campaign Monitor. (2022). Drive Results with Unforgettable Email Marketing. Pricing. Accessed on 10/2/2022 from https://www.campaignmonitor.com/
• Get Response. (2022). Get Leads. Pricing. Accessed on 10/2/2022 from https://www.getresponse.com/
• AWeber. (2022) Grow, Sell, and Engage With Your Audience. Pricing. Accessed on 10/2/2022 from https://www.aweber.com/