This document provides strategies for keeping a touch screen kiosk content creation business future-ready and resilient. It recommends (1) focusing on quality over cost reduction to provide value to users, (2) optimizing project time management through collaboration tools and no-code software, and (3) going beyond just touch interfaces to adopt alternative interactive technologies like voice and gesture control and incorporate analytics to improve experiences.

1. Keeping Your Touch Screen
Kiosk Content Creation Business
Future-Ready and Resilient
From a software perspective, here are some all-encompassing
strategies that could help your content creation business for
touch screen kiosks stay resilient and future-ready through the
industry rollercoaster
Introduction
How to keep your touch screen kiosk content creation business future-ready
and resilient? Never before has this question meant so much with the world in
the midst of unusual adversity that is altering the industry and signaling the need
for creative change. If you pay attention to warnings and forecasts by experts or
to how your own touch screen kiosk business performance is influenced by ever-
changing socio-economic conditions, you know that nothing in how you go to
market can remain unchallenged or unchanged. Countless stories of failed
companies and others who have survived a series of industrial transformations
and revolutions have taught us that companies must metamorphosize if to
survive. But how do we achieve the "right" kind of metamorphosis? Truth be told,

2. there is no one magic bullet. Circumstances are unsettling, and not all touch
screen kiosk projects have the same use.
That is why we would like to share practical insights from our experience as the
provider of the premier interactive experience creation platform, Intuiface, which
has played a trailblazing role in the ever-evolving world of the digital
signage industry. From a software perspective, here are some all-encompassing
strategies that could help your content creation business for touch screen kiosks
stay resilient and future-ready through the industry rollercoaster
1. Reduce cost (without giving up on quality)
Stating the obvious, one of the trickiest subjects that any business deals with is
keeping cost down. For agencies and service providers, big or small, lower-cost
delivery often means a more significant margin and a selling point. For end-user
brands and organizations, lower-cost means less financial risk. That is why when
launching new touch screen kiosk projects, many start by looking at the price tag
of key investments: hardware and software. Hardware often falls into commodity
buckets and thus price comparison can be fairly straightforward. Software? Not
exactly. The price tag often does not fully represent the actual delivered value
and quality of the outcome.

3. You are not mistaken that the subject here is still cost. But you can’t neglect the
fact that quality and price are inseparable factors which together translate into
“value”.
You will achieve a successful content delivery business not by lowering the
value, but rather by raising it.
The only thing that matters to users is the quality of their experience and the
worthiness of the time they spend with installations, not how much you initially
saved on the software. The cost outlay of the original investment must be
balanced with user satisfaction as it affects the results and the ability to realize
profits. Keep this trade-off in mind when the next time you go software
shopping..
Does it give you the design freedom?
A touchscreen kiosk that entices and engages needs to be visually appealing,
memorable, and effective. Make sure to find kiosk software with no limitations on
important design factors such as layouts, screen size, media formats, visual
effects, or the number of scenes.
Is it a CMS or a DXP? (They are NOT the same)
Often Content Management Systems (CMS) or Digital Experience Platforms (DXP)
are found in the same virtual aisle, giving a false impression that they are two of
the same. Don’t rush into comparing the price tags before you understand their
differences and your needs.
A CMS is a standalone back office system that stores and orchestrates the “push”
of content (images, videos, and text) to displays. While most kiosk software
options are of this nature, a DXP goes further by helping deployers to produce a
cross-channel experience that unifies the web, mobile apps, and on-premise
digital installations.
A CMS focuses on the content creation, management, and deployment cycle
that is audience independent, while a DXP maintains consistent
communication across channels by accessing and presenting personalized
information when feasible.

4. Chances are, even if your strategies today are not pinned on engaging with
visitors to a personalized level, you will soon come across signs showing that
they will expect it, or turn away from the lack of it. So keep this vision in mind and
invest in the right platform for the correct value. Also, do that at the outset of a
project because building a personalized experience does not happen overnight.
Is the platform modern and user centric?
Ideally, you’d possess a modern and user-centric kiosk software with a
sophisticated toolset that empowers you to do more things using simple
approaches. Make sure it feels intuitive in your hand when you add and move
around content like 3D models, Flash animation, pdf’s, videos, etc. See if there
are features like drag-and-drop, automatic layout setting, and pre-made design
assets.
Is data security part of the package?
When creating and deploying a personalized kiosk experience, you inevitably
access, manipulate, share, and display personal data, much of which could be
sensitive and private. In a world where privacy concerns and demand for data-
driven digital experiences cross paths, digital content deployers are responsible

5. for securing that data. Improve data security and communicate about it to gain
visitors’ trust, and minimize your own risk of potential data breaches. Especially
for agencies and service providers, protecting data by adopting strict information
security standards is critical and creates a trusting relationship with enterprise
customers. How to verify whether software accounts for data security? See if it
complies with information security standards such as ISO 27001. As of
today, Intuiface is the only digital signage company to be certified for its
compliance with this globally recognized information security standard.
2. Time is gold
A typical touchscreen kiosk project will have a cycle of planning - creation -
prototyping and editing - deployment – device management.
You would want to keep this process as short as possible because time equals
money. If you are providing your service to an end-user, shorter delivery time
means higher customer satisfaction and retention. Here are some ways to
optimize project time management.
Do not rely on a single centralized content management
system.
Work with a Digital Experience Platform that enables you to dynamically pull
content (videos, images, and text strings) from a network of external content
repositories. This way, you can avoid having to manually manage information
within a siloed system, which could also require reconstructing the design and
layouts each time you make updates. By having the freedom to work with
multiple web services, cloud storage options, and content management systems
as dynamic content sources, you can add or retrieve information in real-time as
often as you require outside of the project.
Keep collaboration and sharing simple.

6. You may need to iterate through frequent modifications and prototypes before
delivering the final product.
Use software that allows you to share your work easily and iterate quickly.
(Click here to learn about Intuiface’s sharing by URL)
Cheat your way out of coding
Creating highly interactive, gratifying, and purposeful experiences doesn’t have
to be time-consuming or resource exhausting, whether because it requires
complicated coding skills or outsourcing specialists. With the quality goal in the
back of your mind, equip your team with a no-coding tool that enables you to
stay agile and future-ready beyond technical barriers. There is no shame in being
resourceful with your software use! Check out Intuiface, no-coding kiosk
software.
3. Go beyond touch
Adopt Interactivity beyond touch
Thanks to the extraordinary penetration of mobile phones, tablets, and the
enormous volume of existing touchscreen kiosks and signage deployment,
we’ve arrived at the point where getting past the convenience of touchscreens
seems close to unimaginable. However, we can’t predict when people will turn
away from touchscreen displays seeing how people’s attitudes toward public-
facing touchscreen use have taken a significant hit by the recent pandemic. Keep
touch, but consider also adopting touch-alternative options in parallel to gain a
competitive edge and to future proof your touchscreen kiosk. The good news is
that there is a world of alternative solutions, and it’s easier than you think to
adopt them.
Below are some of the most used on-screen touch alternatives.
• RFID/NFC: RFID/NFC systems uniquely identify tagged items. Example
uses include Lift and learn and Tangible objects.

7. • Voice control: Technology that captures information or commands via the
spoken word. Alexa, Cortana, Siri, Google speech recognition. Do you use
one of these?
• Beacons: Conceptually, just a variant of RFID/NFC. The underlying tech is
different but the result is the same.
• QR or Bar Codes: Enables visitors to either bring objects to be scanned or
scan displayed codes in order to view info on their phones.
• Gesture: Start-ups (like Gestoos, Ultraleap) and the big guys (see Google
Soli) continue to work at enabling untrained bystanders to interact via hand
motion.
• Internet of Things: Here we're talking about the facilitation of interaction
with connected objects, using a screen (for example) as a mediator
between the audience and the device.
• Computer vision: Use of camera-initiated pattern matching to
anonymously identify gender. age range, and more. See options like
Sightcorp, Intel OpenVINO, Quividi
• Eye tracking: Amazing but true, there is tech enabling businesses to track
where eyes are focused, identifying hot spots of attention.
4. Adopt analytics as soon as you can.
Read our free ebook What You Need To Know About Analytics for Digital
Signage for a complete guide on understanding Analytics for digital signage.
Let's say by now we all agree that the strategies to keep your touch screen kiosk
business resilient and future-ready is centered around offering highly interactive
and personalized kiosk experiences. Then there is one other inevitable action
point for you if you still haven't done it: adopt analytics. Once you move from
passive content deployment to incorporating more advanced interactive
technologies such as mentioned above, you will have the ability to adopt an
analytics platform to collect mine an enormous volume of useful data from all

8. those visitor interactions made on the kiosk installation. This collected data can
help you:
• Create and deploy a personalized experience
• Evaluate and improve your business beyond the kiosk performance itself
• Capture new opportunities
Keep in mind, the mere act of collecting data is insufficient. How we process
collected data from various points of the visitor journey, and how to effectively
visualize them to derive conclusions is just as important. The good news is that
with extensive analytics platforms like Intuiface Analytics, you can significantly
change the way you manage and improve kiosk performance.

9. Operating without analytics is like driving in the dark. Turn on those headlights!
Intuiface