Personal Information
Organización/Lugar de trabajo
Greater Detroit Area, MI United States
Sector
Advertising / Marketing / PR
Sitio web
www.invespcro.com/
Acerca de
Khalid Saleh is the CEO and cofounder of Invesp, a leading provider of conversion optimization software and services. His Amazon.com best-selling book, "Conversion Optimization: The Art and Science of Converting Prospects into Customers,” offers companies a methodology for capturing more customers by creating a fully integrated marketing strategy that has a lasting impact on any organization. In his book, Khalid demonstrates how the six marketing principles: customer persona, trust and confidence, buying stages, engagement, FUDs, and incentives define success of all types of marketing initiatives, from websites to policy strategies.
A recognized expert of marketing strategy, Khalid has ...
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