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Yume Investor Overview - November 2013
- 2. FORWARD-LOOKING STATEMENTS
This presentation contains forward-looking statements. All statements other than statements of historical fact contained in this
presentation are forward-looking statements. These statements are only current predictions and are subject to known and unknown
risks, uncertainties, assumptions, and other factors that may cause our results or our industry’s actual results, levels of activity,
performance or achievements to be materially different from those anticipated by the forward-looking statements. These forwardlooking statements are subject to a number of risks, including those described under the heading “Risk Factors” in our periodic
reports filed with the U.S. Securities and Exchange Commission, including our Form 10-Q for the quarter ended September 30, 2013.
Moreover, new risks emerge periodically. It is not possible for us to predict all risks, nor can we assess the impact of all factors on our
business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those
contained in any forward-looking statements we may make. Actual results could differ materially and adversely from those
anticipated or implied in the forward-looking statements. You should not rely upon forward-looking statements as predictions of
future events. Except as required by law, we are under no duty to update or revise any of the forward-looking statements, whether
as a results of new information, future events or otherwise, after the date of this presentation.
In addition to the U.S. GAAP financials, this presentation includes certain non-GAAP financial measures. These non-GAAP financial
measures are in addition to, and not a substitute for or superior to measures of financial performance prepared in accordance with
U.S. GAAP. See Appendix for reconciliation between each non-GAAP measure and the most comparable GAAP measure.
This presentation contains statistical data that we obtained from industry publications and reports generated by third parties.
Although we believe that the publications and reports are reliable, we have not independently verified this statistical data.
1
©2013 YuMe. All rights reserved.
- 6. One Screen at Primetime
Multi-Screen Video All the Time
And it’s Happened Before –
Newspaper
5
©2013 YuMe. All rights reserved.
Web
Yellow Pages &
Local Advertising
Search
- 9. Massive brand advertising market disruption
Proprietary data sciences platform
Platform drives outstanding brand results
High growth with significant operating leverage
8
©2013 YuMe. All rights reserved.
- 10. VIDEO ADVERTISING2
TV
$ IN BILLIONS
$15.1
$193B
1
$5.3
DIGITAL
$100B1
1 Magna Global, estimated 2012 global TV & digital ad spend, June 2013
2 Global Online Video Advertising Platforms Market, Frost & Sullivan, 2013.
9
©2013 YuMe. All rights reserved.
2012
2016
- 11. 2 Billion
Share of Time Spent1
80%
TV
Smartphones3
DIGITAL
70%
60%
332 Million
50%
Tablets Shipped4
40%
30%
500 Million
20%
Connected TVs5
10%
0%
1995
1 MagnaGlobal, 2012
2 Includes Internet & mobile devices
10
©2013 YuMe. All rights reserved.
2003
3 Total by 2015, Strategy Analytics 2012
4 Shipped in 2015, IDC 2013
2012
5 Total by 2015, DisplaySearch, 2011
- 16. PQI Algorithm
Real-Time Inventory Grading
BEST
PLACEMENT
DATA
BETTER
257 Million Global
Unique Viewers1
1 May 2013
15
©2013 YuMe. All rights reserved.
f (x, y, z)
GOOD
- 20. 16% TV Budget Shift to YuMe
Reaching Adults 35-54
15.9 Million
YuMe
Reach and Frequency Results
Exclusive Online Reach
6M
Total Reach
Cross Platform Reach
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©2013 YuMe. All rights reserved.
+23%
Average Frequency
42.7 Million TV
+14%
+18%
- 21. Brand Awareness
1
72.5%
Overall CPG Brand Lift
1
Purchase Intent
1
7x
71.2%
Norm
CONSUMER GOODS
AUTOMOTIVE
1 Data from Nielsen Online Brand Effect (formerly Vizu Ad Catalyst)
20
©2013 YuMe. All rights reserved.
TELECOM &
ELECTRONICS
FINANCIAL
ENTERTAINMENT
- 22. Expand share of wallet
Grow customer base
Expand global footprint
Pursue strategic acquisitions
21
©2013 YuMe. All rights reserved.
- 23. Ayyappan Sankaran
Tim Laehy
CEO and Co-Founder
CTO and Co-Founder
CFO
Frank Barbieri
Scot McLernon
Corporate Development
Sales
Bryan Everett
Michael Hudes
Jayant Kadambi
Business Development
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©2013 YuMe. All rights reserved.
Emerging Markets
Ed Haslam
Marketing
Paul Porrini
General Counsel
- 25. Large Attractive Market
Strong Growth
Operational Leverage
R&D Advantage
Proven Business Model
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©2013 YuMe. All rights reserved.
Dramatic shift in TV viewing patterns
Capturing the shift of ad dollars from TV to digital video
More advertisers spending more over time
50% revenue CAGR (2010-12)
Utilizing inventory quality scoring (PQI)
Technology, data & scale provide enhanced results
Strong & efficient R&D operations
India-based technology development center
Demonstrated growth and profitability
Blending technology and media
- 26. ANNUAL REVENUE
QUARTERLY REVENUE
$ IN MILLIONS
$ IN MILLIONS
$116.7
$45.5
$34.3
$68.6
$28.4
$26.6
$25.2 $26.0
$51.9
$36.2
$20.1
$13.6
$15.0
$11.5
2010
25
2011
©2013 YuMe. All rights reserved.
2012
Q1'11
Q2'11
Q3'11
Q4'11
Q1'12
Q2'12
Q3'12
Q4'12
Q1'13
Q2'13
Q313
- 27. REVENUE
PER ADVERTISER
REVENUE FROM
TOP 20 ADVERTISERS
$ IN 000s
TOTAL
ADVERTISERS
$ IN MILLIONS
$58.6
449
$257
$237
288
$37.2
$213
242
$26.9
2010
26
©2013 YuMe. All rights reserved.
2011
2012
2010
2011
2012
2010
2011
2012
- 28. ANNUAL GROSS PROFIT
QUARTERLY GROSS MARGIN
ANNUAL ADJUSTED EBITDA1
$ IN MILLIONS
$ IN MILLIONS
ADJUSTED EBITDA MARGIN %
GROSS MARGIN %
39.1%
37.6%
3.1%
46.0%
(10.8%)
10.1%
48.4%
47.5%
$53.8
45.8%
44.6%
45.3% 45.6%
$11.8
42.8%
40.2%
$25.8
$1.6
$20.3
37.4%
35.8%
34.3%
($7.4)
2010
2011
2012
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13
PQI Rollout
1 See Appendix for a reconciliation of adjusted EBITA to net income (loss)
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©2013 YuMe. All rights reserved.
2010
2011
Investment
2012
Proved
Model
- 29. FY 2011
FY 2012
Target Model 2
Gross Profit
38%
46%
46%-48%
Sales & Marketing
34%
27%
17%-18%
General & Administration
15%
11%
9%-10%
Research & Development
4%
2%
5%-6%
(11%)
10%
18%-22%
% of Revenue 1
Adjusted EBITDA
2
1 GAAP-based, except adjusted EBITDA
2 Target model assumes stock-based compensation and depreciation and amortization expense of 5%-6% of revenue
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©2013 YuMe. All rights reserved.
- 34. (in thousands)
Net income (loss)
2010
2011
2012
$ (366)
$ (11,089)
$ 6,266
Interest expense
$ 54
$ 164
$ 117
Income tax expense
$ 111
$ (62)
$ 612
Depreciation & amortization
expense
$ 926
$ 2,097
$ 2,783
Stock based comp expense
$ 860
$ 1,468
$ 2,042
Total Adjustments
$ 1,951
$ 3,667
$ 5,554
Adjusted EBITDA
$ 1,585
$ (7,422)
$ 11,820
Plus Adjustments:
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©2013 YuMe. All rights reserved.
