Storytelling for social media is not just about magic tales. Your brand is not about products, is about the stories users can see building trough your products and services, with your brand. so start telling them the right stories. With intelligent storytelling.
3. Storytelling is the conveying of events in words and media, often by
improvisation or embellishment. Stories or narratives have been shared in
every culture as a means of entertainment, education, cultural
preservation, and instilling moral values. Crucial elements of stories and
storytelling include plot, characters, and narrative point of view.
Source: Wikipedia
35. and the “Last but not least” rule:
Learn to tell stories from others who
tell them well
36. • The greatest story commandment: Make Me Care [Andrew
Stanton, the Clues to a Great Story on Ted]
• There’s a story in every picture. [Tracy Chevalier, finding the
Story inside the Painting]
41. 1. How do stories work? Which structures and mechanics are
used?
2. How does social media influence the ways my stories are told
and perceived?
3. How can technologies, apps and visuals engage my audience
fast and continuously?
4. How will I develop and implement my own stories?