Effective event promotion

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Natalie Blackburn

Empresariales Entretenimiento y humor

Effective Event
Promotion:
How Sparks has reached a new
female audience and opened
doors for the future
Elvira Morrison – Head of Regional Fundraising
Elena Vincent – Head of Corporate Partnerships

Ingredients
• How Sparks had fundraised before
• Why we needed Bake
• Objectives for 2013

Concept & Design
• Who are we targeting
• Investing in a concept
• Getting it right

• Gifts in kind
• Social media
• Celebrities
Promotional Channels

Promotional Channels
• Warm networks
• Local promo

Supporter Care
• Looking after our hosts from registration onwards
• Good problems to have

What we’ve achieved so far
• Right ask, right audience
• More active followers
• New corporate relationships
• Opportunities for next year
• Great challenges

Hopes for 2014
• Volume
• Partnerships
• Repeat and super hosts

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Effective event promotion

1. Effective Event Promotion: How Sparks has reached a new female audience and opened doors for the future Elvira Morrison – Head of Regional Fundraising Elena Vincent – Head of Corporate Partnerships

2. Ingredients • How Sparks had fundraised before • Why we needed Bake • Objectives for 2013

3. Concept & Design • Who are we targeting • Investing in a concept • Getting it right

7. Rail Tube

8. • Gifts in kind • Social media • Celebrities Promotional Channels

9. Promotional Channels • Warm networks • Local promo

10. Collaborative Working

11. Supporter Care • Looking after our hosts from registration onwards • Good problems to have

12. What we’ve achieved so far • Right ask, right audience • More active followers • New corporate relationships • Opportunities for next year • Great challenges

13. Hopes for 2014 • Volume • Partnerships • Repeat and super hosts

Effective event promotion

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Effective event promotion