1. The changing face of
Corporate Fundraising
Douglas Campbell Rouse
Corporate Partnerships Director
Save the Children UK

2. Global economy
Douglas Campbell Rouse
The changing face of Corporate Fundraising

3. Save the Children Corporate Partnerships
OrganisationalValue (GIK)
Douglas Campbell Rouse
The changing face of Corporate Fundraising

4. How many
partnerships opportunities
with a company
can you think of?
Douglas Campbell Rouse
The changing face of Corporate Fundraising

5. Save the Children “value” partnership
opportunities from every Corporate Partner:
1. Substantial donations.
2. Core Business opportunities.
3. Supporter Acquisition/Staff Engagement.
4. Campaigning and Advocating.
5. Commercial/Marketing activity.
6. Gift in Kind.
Douglas Campbell Rouse
The changing face of Corporate Fundraising

6. Donations
Donations
Douglas Campbell Rouse
The changing face of Corporate Fundraising

7. Core Business Activity
Douglas Campbell Rouse
The changing face of Corporate Fundraising

8. Supporter Acquisition/Staff Engagement
Douglas Campbell Rouse
The changing face of Corporate Fundraising

9. Campaigning and Advocating
Douglas Campbell Rouse
The changing face of Corporate Fundraising

10. Commercial/Marketing activity
Douglas Campbell Rouse
The changing face of Corporate Fundraising

11. Gifts in Kind

12. Douglas Campbell Rouse
The changing face of Corporate Fundraising
NOT FOR PROFIT STRUCTURE TO DELIVER
SUCCESSFUL OUTCOMES
1. CEO / Senior Management Buy in.
2. Clear structure in Corporate PartnershipsTeam
 New Business
 Account Management.
3. Establish cross organisational groups for bigger
partnerships e.g. Programmes, Policy, Campaigns, Marketing.

13. Douglas Campbell Rouse
The changing face of Corporate Fundraising
CORPORATE STRUCTURE
TO DELIVER SUCCESSFUL OUTCOMES
1. CEO / Senior Management Buy in.
2. Account ManagementTeam / Charity Champions.
3. Open communication channels – internal and
external.
4. Cross organisational groups for bigger partnerships.

14. Douglas Campbell Rouse
The changing face of Corporate Fundraising

15. Douglas Campbell Rouse
The changing face of Corporate Fundraising
New vision for
Reckitt Benckiser
Partnership 2013-2020
RB AND SAVE THE CHILDREN ARE helping TO
STOP DIARRHOEA BEING THE WORLD’S
SECOND BIGGEST KILLER OF CHILDREN
UNDER FIVE BY 2020 with initial funding of £23.5
million to 2015
BRAND &
COMMERCIAL
INITIATIVES
GLOBAL
EMPLOYEE
ENGAGEMENT
PROGRAMMES RESEARCHINNOVATION

16. Douglas Campbell Rouse
The changing face of Corporate Fundraising
QUESTIONS?

17. Douglas Campbell Rouse
The changing face of Corporate Fundraising