SlideShare una empresa de Scribd logo
1 de 9
Love your supporters: raise millions
Welcome email
Deeper engagement
Emotive
Thank you telephone calls

•Brought in house in autumn 2011

•Increased average gift to £50

•Kept Christmas appeal above target

•Tailored communications to individual
supporters
World Food Night event - acquisition

• Conversion rate 60%

• Handwritten messages

• Welcome phone call
Social media…
Thank you



Any Questions?
Thank you!

Más contenido relacionado

Destacado

Legacy promotion in a recession eifron hopper - rnib
Legacy promotion in a recession   eifron hopper - rnibLegacy promotion in a recession   eifron hopper - rnib
Legacy promotion in a recession eifron hopper - rnib
iof_events
 
Is there a perfect supporter day formula
Is there a perfect supporter day formulaIs there a perfect supporter day formula
Is there a perfect supporter day formula
iof_events
 
Empire building is so last century - imogen ward - merlin
Empire building is so last century - imogen ward - merlinEmpire building is so last century - imogen ward - merlin
Empire building is so last century - imogen ward - merlin
iof_events
 
If you love your donors, set them free sonya trivedy, amanda beamon - terre...
If you love your donors, set them free   sonya trivedy, amanda beamon - terre...If you love your donors, set them free   sonya trivedy, amanda beamon - terre...
If you love your donors, set them free sonya trivedy, amanda beamon - terre...
iof_events
 
What is digital’s potential - Jonathan Waddingham - Just Giving
What is digital’s potential - Jonathan Waddingham - Just GivingWhat is digital’s potential - Jonathan Waddingham - Just Giving
What is digital’s potential - Jonathan Waddingham - Just Giving
iof_events
 
Social media for social good charlotte beckett - the good agency
Social media for social good   charlotte beckett - the good agencySocial media for social good   charlotte beckett - the good agency
Social media for social good charlotte beckett - the good agency
iof_events
 
Measurement and proving ROI on a digital campaign - Nathan Wood - Netbooster
Measurement and proving ROI on a digital campaign - Nathan Wood - NetboosterMeasurement and proving ROI on a digital campaign - Nathan Wood - Netbooster
Measurement and proving ROI on a digital campaign - Nathan Wood - Netbooster
iof_events
 
Digital fundraising the legal bits - Augustus Della-Porta - Bates, Wells and ...
Digital fundraising the legal bits - Augustus Della-Porta - Bates, Wells and ...Digital fundraising the legal bits - Augustus Della-Porta - Bates, Wells and ...
Digital fundraising the legal bits - Augustus Della-Porta - Bates, Wells and ...
iof_events
 
Successful legacy fundraising adrian sargeant1
Successful legacy fundraising   adrian sargeant1Successful legacy fundraising   adrian sargeant1
Successful legacy fundraising adrian sargeant1
iof_events
 

Destacado (18)

Legacy promotion in a recession eifron hopper - rnib
Legacy promotion in a recession   eifron hopper - rnibLegacy promotion in a recession   eifron hopper - rnib
Legacy promotion in a recession eifron hopper - rnib
 
Is there a perfect supporter day formula
Is there a perfect supporter day formulaIs there a perfect supporter day formula
Is there a perfect supporter day formula
 
Empire building is so last century - imogen ward - merlin
Empire building is so last century - imogen ward - merlinEmpire building is so last century - imogen ward - merlin
Empire building is so last century - imogen ward - merlin
 
If you love your donors, set them free sonya trivedy, amanda beamon - terre...
If you love your donors, set them free   sonya trivedy, amanda beamon - terre...If you love your donors, set them free   sonya trivedy, amanda beamon - terre...
If you love your donors, set them free sonya trivedy, amanda beamon - terre...
 
What is digital’s potential - Jonathan Waddingham - Just Giving
What is digital’s potential - Jonathan Waddingham - Just GivingWhat is digital’s potential - Jonathan Waddingham - Just Giving
What is digital’s potential - Jonathan Waddingham - Just Giving
 
Social media for social good charlotte beckett - the good agency
Social media for social good   charlotte beckett - the good agencySocial media for social good   charlotte beckett - the good agency
Social media for social good charlotte beckett - the good agency
 
Workshop: planning smash hit content. Charity content marketing conference, 2...
Workshop: planning smash hit content. Charity content marketing conference, 2...Workshop: planning smash hit content. Charity content marketing conference, 2...
Workshop: planning smash hit content. Charity content marketing conference, 2...
 
Workshop: Bringing your content to life with images. Charity content marketin...
Workshop: Bringing your content to life with images. Charity content marketin...Workshop: Bringing your content to life with images. Charity content marketin...
Workshop: Bringing your content to life with images. Charity content marketin...
 
User-generated content - 'Hear My Voice'. Charity content marketing conferenc...
User-generated content - 'Hear My Voice'. Charity content marketing conferenc...User-generated content - 'Hear My Voice'. Charity content marketing conferenc...
User-generated content - 'Hear My Voice'. Charity content marketing conferenc...
 
User-generated content - 'Christingle/ Tough and Buff challenge'. Charity con...
User-generated content - 'Christingle/ Tough and Buff challenge'. Charity con...User-generated content - 'Christingle/ Tough and Buff challenge'. Charity con...
User-generated content - 'Christingle/ Tough and Buff challenge'. Charity con...
 
Measurement and proving ROI on a digital campaign - Nathan Wood - Netbooster
Measurement and proving ROI on a digital campaign - Nathan Wood - NetboosterMeasurement and proving ROI on a digital campaign - Nathan Wood - Netbooster
Measurement and proving ROI on a digital campaign - Nathan Wood - Netbooster
 
Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016Tailoring your tone. Charity content marketing conference, 28 April 2016
Tailoring your tone. Charity content marketing conference, 28 April 2016
 
Digital fundraising the legal bits - Augustus Della-Porta - Bates, Wells and ...
Digital fundraising the legal bits - Augustus Della-Porta - Bates, Wells and ...Digital fundraising the legal bits - Augustus Della-Porta - Bates, Wells and ...
Digital fundraising the legal bits - Augustus Della-Porta - Bates, Wells and ...
 
Successful legacy fundraising adrian sargeant1
Successful legacy fundraising   adrian sargeant1Successful legacy fundraising   adrian sargeant1
Successful legacy fundraising adrian sargeant1
 
Target audience
Target audienceTarget audience
Target audience
 
Gestion des risques de volatilité des prix des matières premières par Marcel ...
Gestion des risques de volatilité des prix des matières premières par Marcel ...Gestion des risques de volatilité des prix des matières premières par Marcel ...
Gestion des risques de volatilité des prix des matières premières par Marcel ...
 
Cruk
CrukCruk
Cruk
 
Clic sargent
Clic sargentClic sargent
Clic sargent
 

Más de iof_events

Panel discussion working together victoria jones
Panel discussion working together   victoria jonesPanel discussion working together   victoria jones
Panel discussion working together victoria jones
iof_events
 
Panel discussion working together - helen hoare - age uk
Panel discussion   working together - helen hoare - age ukPanel discussion   working together - helen hoare - age uk
Panel discussion working together - helen hoare - age uk
iof_events
 
How to double your number of known legators in 12 months andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwctHow to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months andrew gilruth - gwct
iof_events
 
How to avoid some of the pitfalls when deploying legacy targeting models da...
How to avoid some of the pitfalls when deploying legacy targeting models   da...How to avoid some of the pitfalls when deploying legacy targeting models   da...
How to avoid some of the pitfalls when deploying legacy targeting models da...
iof_events
 
The good, the bad and the ugly of legacy fundraising richard radcliffe
The good, the bad and the ugly of legacy fundraising   richard radcliffeThe good, the bad and the ugly of legacy fundraising   richard radcliffe
The good, the bad and the ugly of legacy fundraising richard radcliffe
iof_events
 
Making a real difference to retention norman barrett, hugh mc caw, nick pride
Making a real difference to retention   norman barrett, hugh mc caw, nick prideMaking a real difference to retention   norman barrett, hugh mc caw, nick pride
Making a real difference to retention norman barrett, hugh mc caw, nick pride
iof_events
 
Effective complaint handling stephen haseltine - british heart foundation
Effective complaint handling   stephen haseltine - british heart foundationEffective complaint handling   stephen haseltine - british heart foundation
Effective complaint handling stephen haseltine - british heart foundation
iof_events
 
Can you diversify your audience without losing your existing core andrew gi...
Can you diversify your audience without losing your existing core   andrew gi...Can you diversify your audience without losing your existing core   andrew gi...
Can you diversify your audience without losing your existing core andrew gi...
iof_events
 
Moving donors up the pyramid alison thompson - kings college london
Moving donors up the pyramid   alison thompson - kings college londonMoving donors up the pyramid   alison thompson - kings college london
Moving donors up the pyramid alison thompson - kings college london
iof_events
 
Linking pr and communications to your brand simon bottery - independent age
Linking pr and communications to your brand   simon bottery - independent ageLinking pr and communications to your brand   simon bottery - independent age
Linking pr and communications to your brand simon bottery - independent age
iof_events
 
International missing childrens day 2012 clare cook - missing people
International missing childrens day 2012   clare cook - missing peopleInternational missing childrens day 2012   clare cook - missing people
International missing childrens day 2012 clare cook - missing people
iof_events
 
In search of the compelling and consistent message paul stein - world jewis...
In search of the compelling and consistent message   paul stein - world jewis...In search of the compelling and consistent message   paul stein - world jewis...
In search of the compelling and consistent message paul stein - world jewis...
iof_events
 
How the public is responding to charitable causes in the current climate mi...
How the public is responding to charitable causes in the current climate   mi...How the public is responding to charitable causes in the current climate   mi...
How the public is responding to charitable causes in the current climate mi...
iof_events
 
Crowd Funding - Andy Harris - Action for Children
Crowd Funding - Andy Harris - Action for ChildrenCrowd Funding - Andy Harris - Action for Children
Crowd Funding - Andy Harris - Action for Children
iof_events
 
Case study - Simon on the Streets - Clive Sandle
Case study - Simon on the Streets - Clive SandleCase study - Simon on the Streets - Clive Sandle
Case study - Simon on the Streets - Clive Sandle
iof_events
 
Webinar: How to increase donations through your website (Chris Cocroft, Macmi...
Webinar: How to increase donations through your website (Chris Cocroft, Macmi...Webinar: How to increase donations through your website (Chris Cocroft, Macmi...
Webinar: How to increase donations through your website (Chris Cocroft, Macmi...
iof_events
 

Más de iof_events (16)

Panel discussion working together victoria jones
Panel discussion working together   victoria jonesPanel discussion working together   victoria jones
Panel discussion working together victoria jones
 
Panel discussion working together - helen hoare - age uk
Panel discussion   working together - helen hoare - age ukPanel discussion   working together - helen hoare - age uk
Panel discussion working together - helen hoare - age uk
 
How to double your number of known legators in 12 months andrew gilruth - gwct
How to double your number of known legators in 12 months   andrew gilruth - gwctHow to double your number of known legators in 12 months   andrew gilruth - gwct
How to double your number of known legators in 12 months andrew gilruth - gwct
 
How to avoid some of the pitfalls when deploying legacy targeting models da...
How to avoid some of the pitfalls when deploying legacy targeting models   da...How to avoid some of the pitfalls when deploying legacy targeting models   da...
How to avoid some of the pitfalls when deploying legacy targeting models da...
 
The good, the bad and the ugly of legacy fundraising richard radcliffe
The good, the bad and the ugly of legacy fundraising   richard radcliffeThe good, the bad and the ugly of legacy fundraising   richard radcliffe
The good, the bad and the ugly of legacy fundraising richard radcliffe
 
Making a real difference to retention norman barrett, hugh mc caw, nick pride
Making a real difference to retention   norman barrett, hugh mc caw, nick prideMaking a real difference to retention   norman barrett, hugh mc caw, nick pride
Making a real difference to retention norman barrett, hugh mc caw, nick pride
 
Effective complaint handling stephen haseltine - british heart foundation
Effective complaint handling   stephen haseltine - british heart foundationEffective complaint handling   stephen haseltine - british heart foundation
Effective complaint handling stephen haseltine - british heart foundation
 
Can you diversify your audience without losing your existing core andrew gi...
Can you diversify your audience without losing your existing core   andrew gi...Can you diversify your audience without losing your existing core   andrew gi...
Can you diversify your audience without losing your existing core andrew gi...
 
Moving donors up the pyramid alison thompson - kings college london
Moving donors up the pyramid   alison thompson - kings college londonMoving donors up the pyramid   alison thompson - kings college london
Moving donors up the pyramid alison thompson - kings college london
 
Linking pr and communications to your brand simon bottery - independent age
Linking pr and communications to your brand   simon bottery - independent ageLinking pr and communications to your brand   simon bottery - independent age
Linking pr and communications to your brand simon bottery - independent age
 
International missing childrens day 2012 clare cook - missing people
International missing childrens day 2012   clare cook - missing peopleInternational missing childrens day 2012   clare cook - missing people
International missing childrens day 2012 clare cook - missing people
 
In search of the compelling and consistent message paul stein - world jewis...
In search of the compelling and consistent message   paul stein - world jewis...In search of the compelling and consistent message   paul stein - world jewis...
In search of the compelling and consistent message paul stein - world jewis...
 
How the public is responding to charitable causes in the current climate mi...
How the public is responding to charitable causes in the current climate   mi...How the public is responding to charitable causes in the current climate   mi...
How the public is responding to charitable causes in the current climate mi...
 
Crowd Funding - Andy Harris - Action for Children
Crowd Funding - Andy Harris - Action for ChildrenCrowd Funding - Andy Harris - Action for Children
Crowd Funding - Andy Harris - Action for Children
 
Case study - Simon on the Streets - Clive Sandle
Case study - Simon on the Streets - Clive SandleCase study - Simon on the Streets - Clive Sandle
Case study - Simon on the Streets - Clive Sandle
 
Webinar: How to increase donations through your website (Chris Cocroft, Macmi...
Webinar: How to increase donations through your website (Chris Cocroft, Macmi...Webinar: How to increase donations through your website (Chris Cocroft, Macmi...
Webinar: How to increase donations through your website (Chris Cocroft, Macmi...
 

Último

Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Último (20)

Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 

Love your supporters, raise millions alison gregory - refugee action