5. Only 36% of marketers say
passive content is effective at
engaging buyers.
(Passive content includes things like blogs, articles and white papers.)
Demand Metric, Enhancing the Buyer’s Journey
36%
6. But, 70% of marketers say interactive
content is effective at engaging buyers.
(Interactive content includes things like quizzes, assessments,
calculators and interactive white papers.)
70%
Demand Metric, Enhancing the Buyer’s Journey
7. Only 55% of marketers say passive
content is effective at differentiating
their brand.
(Passive content includes things like blogs, articles and white papers.)
55%
Demand Metric, Enhancing the Buyer’s Journey
8. While 88% of marketers say
interactive content is effective at
differentiating their brand.
(Interactive content includes things like quizzes, assessments, calculators and
interactive white papers.)
88%
Demand Metric, Enhancing the Buyer’s Journey
9. And a whopping 93% of marketers rate
interactive content as effective at
educating the buyer.
93%
Demand Metric, Enhancing the Buyer’s Journey
48. Content Marketing Today
“Marketers must produce content that
adds value in order to engage customers.
The true measure of content is the
experience the person has with it.”
Mathew Sweezey, Director of Thought Leadership at Pardot
51. We can help!
ion interactive helps customers concept, create and
launch interactive content experiences.
www.ioninteractive.com
@ioninteractive
info@ioninteractive.com