Interactive infographics are the most popular type of interactive content, so let us teach you everything you need to know!
Watch and learn: How to identify good starter static content perfect for an interactive infographic; Industry best practices for structuring and organizing content for interactivity; Steps to get started and selecting one of our Quick Start templates; Snapshot of success stories and customer results; And more!
3. What We’ll Cover
What are they?
When to use them?
Where can they work best?
How to create them?
Examples & success stories!
4. What is an interactive
infographic?
“
”
in·ter·ac·tive in·fo·graph·ic
/ˌin(t)ərˈaktiv/ /infōˈɡrafik/
noun
Meaning: a digital, visual web experience that uses
charts or diagrams to tell a story or present data, while
encouraging the web user to discover and participate
with the content.
6. Visual, engaging introduction to your
product or service
Deliver your message using data or
learnings in a snackable, easy-to-
digest, interesting format
Lasting, positive first impression of
your brand and content
Capture user data on interest and
what engages them
Benefits to Brand
7. Easy way to learn more about you
Low time investment, doesn’t feel like
“work”
Learn something new and helpful that
impacts their work or personal life
Benefits to User
8. Places to start
• Report statistics or data points
• Survey results
• Product highlights
• Teaser content for a longer form piece
• Popular blog posts, webinars or other
content getting organic interest
30. The Whitby School
Using Easy Quick Start templates to
quickly create differentiated content
in a highly competitive market
• 25% engagement rate with the content
• Greatly reduced print costs
31. Key Equipment
Finance
Expanding beyond landing pages
and static content to drive improved
results and efficacy of content efforts
& resources
• 36% increase in lead conversions
• 21% increase in site visits
32. KVH
Improving Retention Rates and Lead
Quality with Interactive Content
• Declared data from content driving
quality, more qualified leads
• Using targeting and dynamic content to
serve relevant interactive content across
broad audience base
33. Optimize! A/B test if you can.
Iterate & expand.
Evaluate what was learned & use to inform
future content strategy.
Get Big with the data!
Think about companion pieces, like:
Assessments
Interactive eBooks
What’s Next?
34. Thank You! We’d love
to hear from you!
customersupport@ioninteractive.com
aross@ioninteractive.com
Web: www.ioninteractive.com
Twitter: @ioninteractive