PodCamp Toronto 2011 : Kool-aid snake-oil
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The document discusses trends in social media and online advertising. It provides statistics on time spent on social networks versus search, growth in Facebook usage and revenue, and the increasing importance of social media signals and data for search engine optimization and online advertising. It also discusses using social content strategies, Facebook Connect, and mining user data from social networks.
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PodCamp Toronto 2011 : Kool-aid snake-oil
- 1. Drinking Kool-Aid, Peeing Snake-Oil PCTO 2011
- 4. Int3rw3bs
- 6. Int3rw3bs
- 9. Social Media
- 11. Social Growth
- 16. Social SMBs
- 19. Facebook
- 34. Twitter
- 37. StumbleUpon
- 39. Search & Social
- 50. Search & Social
- 51. Search & Social
- 58. Facebook Connect
- 59. Facebook Connect
- 64. User Data Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X
Notas del editor
- SEO & Social Media Roadmap for Online Publishers newspapers, bloggers, etc
- Want people to see your content Returns users Monetize that content – short-term and/or long-term
- This is what independent marketers are willing to invest
- Want people to see your content Returns users Monetize that content – short-term and/or long-term
- In fact, this is what their growth LOOKS like
- So what’s driving that growth?
- for the week ending November 13, 2010.
- for the week ending November 13, 2010.
- It’s no surprise then that…
- In fact, this is what their growth LOOKS like
- In 2011, FB make up 2/3 of the national ad spend total
- Why? Because FB is a walled garden, and SU isn’t.
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- It’s no surprise then that…
- Audience: right social news site Content Strategy: reconciling branded content