Want to quickly understand about knowledge management

1. Knowledge Management
Ahamed Iqbal

2. Knowledge – The Source of Competitive Advantage!
Knowledge = Power
Source: Image subject to copyright

3. Knowledge – Information – Data
Data
Information
Knowledge
Wisdom
16, 19, 22 - data
The temperature is 27 degree - information
The place is hot during July - Knowledge
Red, amber, green - data
Green means go - information
If red and you go you get caught- Knowledge
Slow when kids cross the road - Wisdom

4. Know
How
Know
What
Know
Why
Types of Knowledge
Tacit
Explicit
Ability to recognize
concepts, know about
Understand & Perform a
set of actions, procedural
Casual knowledge,
reasoning out why
What we know but
cannot explain
Easily Communicated
or diffused, codified

5. C02 + H2O = $160 Billion
Guess what?
160 billion USD was the market value of COKE as on 09/2011
This phenomenon is because of intangible assets, this case it is COKE’s brand value

6. Aviation Manufacturer A leading Software Company
Which has more market value?
The software company had more market value as on 09/2011
This phenomenon is because of intangible assets, in this case it is intellectual capital

7. Importance of Intangible Assets
Culture
Employee
Knowledge
Creativity
Competency
Value
Networks
Process
Customer
Relationship
Partnerships
Intellectual
Property
Human Capital Structural Capital Relational Capital

8. Knowledge Management Definition
People
People
InformationTechnology
Knowledge Management is the art of creating value from an organization's
intangible assets – Karl Eric Sveiby

9. KM – Few More Interesting Definitions
KM is a conscious strategy of getting the right knowledge to the right people
at the right time and helping people share and put information into action in
ways that will improve organizational performance. - APQC
Managing knowledge means delivering the information and data people
need to be effective in their jobs.
Knowledge Management is the collection of processes that govern the
creation, dissemination, and utilization of knowledge.

10. Business
Reasons
Increased Innovation
Business Growth
Practice & Process Improvement
Increased Customer Satisfaction
Enhance Employee Capability
Need for Knowledge Management?
Supportive
Quote
“If HP knew what HP knows, we would be
three times as profitable”
– Lew Platt (Ex CEO HP)
Case in
Point
Before the Challenger space shuttle exploded, some
engineers in NASA knew the O-rings in the solid rocket
boosters would not hold at low temperatures. But the
people who made the decision to launch didn’t know

11. KM for Painters?
Source: PAS2001, Knowledge Management: A Good Practice Guide

12. • Did You Know?
– No advertising, rarely runs sales
– Highly vertically integrated, keeping
huge swaths of its production process
in-house.
• Reason for success?
– Data driven approach
– Customer Focus
“Armed with handheld personal digital
assistants (PDAs) to gather customer input,
staff regularly chat up customers to gain
feedback on what they’d like to see more of .”
KM Case - Zara
Post sales analysis every day
after the outlet closes!
PDAs are also linked to the
store’s point-of-sale (POS)
system, showing how garments
rank by sales.
Individual bonuses are tied to
the success of the team, and
teams are regularly rotated to
cross-pollinate experience and
encourage innovation.
The average time for a Zara
concept to go from idea to
appearance in store is 15 days

13. Culture – The Path & the Hindrance for KM
The organization's culture can
either make or break the
knowledge management system
Ernst and Young Report on “Executives
Perspectives” says Culture is the biggest
impediment to Knowledge Transfer
Facets
of
Culture
Symbols
Values,
Beliefs
EmotionsAttitudes,
Perceptions
Laws,
norms
Two approaches: Either adapt to the
culture OR reshape the culture

14. THE END
Contact: iq.ahamed@gmail.com