Excellent stuff for educators and students highlighting how important is social media for them. Equally useful for small business owners who should consider to use social media for their business to improve.
2. Introduction to Social Media
Growth of Social Media
3-Phases of Education Technology
Social Networking Tools
Benefits of Social Media
2
Presentation Sequence
MyOpenUniversity.com
3. Objectives
To provide General Awareness
about the Social Media; and
How to get benefited from it?
Social Media Awareness Seminar
4. • Journalists;
4
• Reporters;
• Photographers;
Media is a Mass Communication
Social Media Awareness Seminar
MyOpenUniversity.comO N E WAY C O M M U N I C AT I O N
5. Social Media is an interactive communication
– where You can interact with the media
5
Social Media Awareness Seminar
MyOpenUniversity.com
6. A Collection of individual
with Similar Interests
6
Social Media Awareness Seminar
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7. 7
A Social Network is a connection of
Like-minded People around the World
Social Media Awareness Seminar
MyOpenUniversity.com
8. 8
From Pigeon to:
Horses to Post-person
Letters and Cards to Email and eCards
Social Media – Facebook, Twitter, Wiki
Social Media Awareness Seminar
MyOpenUniversity.com
9. Web 1.0 is a Basic
• You can create a website
• Someone can visit
• People can gather information
9
Web 1.0
Its One-Way Communication
Social Media Awareness Seminar
MyOpenUniversity.com
10. Web 2.0 [known
as Social Media] is
an Interactive
10
Facebook, Twitter,
Skype, LinkedIn, Wiki
etc.
Social Media Awareness Seminar
Web 2.0
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11. 11
Access to 50 Million Users
Social Media Awareness Seminar
38 years
13 years
4 years
3 years
less than a year
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13. 13
Time to Reach 10 Million Users
Social Media Awareness Seminar
MyOpenUniversity.com
14. • Google Look-up 200,000,000 for info/DAY
• 100 Billion Clicks per DAY
• 55 Trillion LINKS
• 2 Billion Emails per SECOND
• 1 Million IM per SECOND
• Facebook – 355,000,000 Users
• Linked In – 50,000,000 Users
• Twitters – 50,000,000 Users
14
Research Statistics – social media
Social Media Awareness Seminar
MyOpenUniversity.com
15. • Obama used Facebook to win in 2008
• Arab Revolution – 2010, Social Media was Used
• 100 + Videos are uploaded in 4 minutes
• 100% students said they visit Wikipedia
• Wikipedia has over 15 million Articles
• 80% companies use Social Media for Recruitment
15
Social Media Awareness Seminar
Research Statistics – social media
MyOpenUniversity.com
16. • Online out-performed Face-to-Face Learner
• Student spend:
5 hours/week on YouTube
31 hours/week on Internet
90% Online participation
100% Class participation
• Its time to Re-Think Teaching
16
Social Media Awareness Seminar
Research Statistics – US Education Dept.
MyOpenUniversity.com
17. • It is the really Teacher who brings
technology to the class
17
3 phases of educational technology
“Any teacher that can be replaced
by technology deserves to be”
Social Media Awareness Seminar
MyOpenUniversity.com
18. 18
3 phases of educational technology
Social Media Awareness Seminar
Phase # 1 Chalk-Board to Overhead Projector
Phase # 2 Text-books to eBooks (Searching online)
Phase # 3 Technology integration: Publish, Share, and
Social Networking
MyOpenUniversity.com
19. 19
3 phases of educational technology
Social Media Awareness Seminar
MyOpenUniversity.com
20. Tools for Social networking
Digg.com
StumbleUpon
Friend Feed
eAcademy
EmpireAvenue
Reddit
Skype
Wiki
Blogs
Facebook
LinkedInGoogle +
Twitter
Social Media Awareness Seminar
20
21. • Lack of knowledge
• Permission Forms
• Fear of miss-use
• Not Enough Time
• Parents worries
• Just don’t want to Try -
Change
21
Resistance to Use of S/Media in Education?
Social Media Awareness Seminar
MyOpenUniversity.com
22. • Bigger Social Platform
• User Generated Content
• Handy & Scalable
• Building Relationships
• Global Connecting
• Customer Services
• Gaining Goodwill
22
Benefits of Using Social Media
Social Media Awareness Seminar
MyOpenUniversity.com
23. • Make You Credible
• Increase Referrals
• New Relationships
• Outstanding Visibility
• Trust Building
• Perceived Expert
23
Social Media Awareness Seminar
Benefits of Using Social Media
MyOpenUniversity.com
24. Connecting Teachers, Students, Parents through:
Upload and share files, assignments and
responses
Blogs: writing comments, lessons, upcoming
events
Classroom Webpage: links information,
documents, due dates, contact information
24
Social Media Awareness Seminar
Benefits of Using Social Media
MyOpenUniversity.com
25. Professional Directory: for Students - who is doing
what, where and how?
Individual Profiles for students sharing what they
are doing, where and how?
Updates: Career tools;
internship, employers, networking, sharing
pictures
Career Navigator for students providing info about
job market, magazine, and volunteer programs
Opportunity for Educators to stay connected with
their Students and Alumni….
MyOpenUniversity.com 25
Social Media Awareness Seminar
Benefits of Using Social Media
26. • Be Honest and Transparent
• Write What You Know
• Be Responsive and Trustworthy
• Disagree Professionally
• Virtual Handshake
– Ask Permission
– Write a Personal Email
– Its OK to decline or ignore
MyOpenUniversity.com 26
Social Media Awareness Seminar
Social Media – Best Practices
27. Largest Social Network
• 200,000,000 + Users
• 3rd Populous Country
MyOpenUniversity.com 27
Populous
countries – Rank
– China
– India
– Facebook
– USA
– Indonesia
– Brazil
– Pakistan
– Bangladesh
Social Media Awareness Seminar
Social Media Tool - Facebook
28. • Log In
28
Birthday Reminders
Chatting – one on one or groups
Games – lot available
Pictures – sharing and timelines
Network – for:
Socializing
Academic; or
Job Search or Professional
or
• Sing up
name@gmail.com ……….
Social Media Awareness Seminar
Capitalize on Facebook
31. “Tell me… I will Forget
MyOpenUniversity.com 31
Social Media Awareness Seminar
Involve me …. I will Understand”
Show me… I may Remember
Confucius Said:
32. MyOpenUniversity.com 32
“We don’t have a
choice on
whether we DO
Social Media.
The Question is
How Well We DO
it”
Moving to web 3.0
Social Media Awareness Seminar
33. Therefore,
• Get Involved through:
Discussion Boards;
Facebook and Blogs;
Wikis and Twitter;
Google and other Social Media
MyOpenUniversity.com 33
Social Media Awareness Seminar
35. MyOpenUniversity.com 35
Dr. Muhammad Iqbal
HR Professional
& Social Media Strategist
/iqbalarfeen
/iqbalarfeen
/iqbalarfeen
@iqbalarfeen
iqbalarfeen@gmail.com
www.MyOpenUniversity.com
Thanks– any Question, please
Notas del editor
To provide awareness of Social Media platform so that you can gain insight on how to benefit from the Social Media;To motivate participants to share positive knowledge on the Social Media
What is a Media?What is Social Networking?Why is it Social?Lets start with the basics. Most people think of the media as: Journalist; Photographer; and Reporters this is a social communication but one-way
Social Media is an interactive communication – Two-way; where the Reader, viewer, and listener can interact with the mediaThinks about the website where you can caste a vote; like-it; rate it; etc. that is an interaction, so that is a social media
What about Social Networking? How is that different from social media?A network is a collection of individual with similar interests; it can be anything like gardening, motorcycling, cooking, or education. People can form a network to argue, to publish and to share
What is Web 1.0Basic where you can create a websiteSomeone can visit to learn about your stuff whatever you want to promote, like your idea, creation, product or servicesPeople visit website to gather informationIts One-Way CommunicationWhat is Web 2.0Its another dimension – Two-Way CommunicationAt the same time a lot of conversation is going onFacebook is web 2.0, so Twitter, LinkedIn and hundreds of other sites
What is Web 1.0Basic where you can create a websiteSomeone can visit to learn about your stuff whatever you want to promote, like your idea, creation, product or servicesPeople visit website to gather informationIts One-Way CommunicationWhat is Web 2.0Its another dimension – Two-Way CommunicationAt the same time a lot of conversation is going onFacebook is web 2.0, so Twitter, LinkedIn and hundreds of other sitesWeb 3.0 – it’s a black hole – eating up everything; will surpas brain
Yellow pages; Newspapers; TV ads and commercials – no longer attract the consumersPeople find information straight to the internetYou have access to internet at home; offices; cars; and in your pocketGoogle have 200.000.000 look up for information every SINGLE dayPeople look up like-minded people sharing information online Kevin Kelly is north American social media expert. A black hole eating up everything - is a region of space-time from which nothing, not even light, can escape.Obama sweep in election – slogan “The Change we believe in”; the Arab Revolutions; - the Social Media motivate and ignite people to respond. Social Media empower people, business and community all around the worldInstead of overloading thousands of social media sites, have most popular sites:Find people interested in your product or services from
Online Learners out-performed those who received face-to-face InstructionStudent spend up-to 5 hours a week on YouTube53% of students had a smart phone…pocket computerStudents spend 31 hours a week on the internetKindergartens are learning on iPods NOT ON chalkboardTeens now spend more time listening/watching media than talking99% of them participate onlineOnly 10% reported participating in classIt is time to RE-THINK teaching!
“Any teacher that can be replaced by technology deserves to be”David Thornburg, Ph. D. Award winner FuturistIts really you [teacher, manager, executive, advocate] who bring technology to the class/office/workplaceAll three phases are equally important and overlapping to some degreePhase 1 – dynamic presentation replacing chalk-board like video, PowerPoint, and multimedia presentation engaging studentsPhase – 2: text-books are replaced with eBooks or other form of electronics technology – online sources, Content Access: search, research, wikis, etc.Phase – 3: Students engagement are for 21st Century technology integration. This phase change the way teachers teachIt is: CommunicationCollaboration; and Creation
“Any teacher that can be replaced by technology deserves to be”David Thornburg, Ph. D. Award winner FuturistPublish: Assignment, projects, surveys,eMagazine, info about Alumni University Schedule, Employers information for internshipShare: Your stuff – eNotes, tips and solutions promote university Corporate Social Responsibilities Promote partners Share with Family, Friends, Students, mentors/counselorNewworking meet people ask questions answer questions handle complaints and compliments
“Any teacher that can be replaced by technology deserves to be”David Thornburg, Ph. D. Award winner FuturistPublish: Assignment, projects, surveys,eMagazine, info about Alumni University Schedule, Employers information for internshipShare: Your stuff – eNotes, tips and solutions promote university Corporate Social Responsibilities Promote partners Share with Family, Friends, Students, mentors/counselorNewworking meet people ask questions answer questions handle complaints and compliments
Dozens of social networking tools are available – some of popular tools including SkypeSkype: is mostly a free tool that allows you to chat with other usersAllows you to make phone calls and videoMost popular options are: Chat and Video CallsYou can archive your conversationsMore than two people can participate or join a Skype callTwitter – an other social networking toolAllows you to follow people who have similar interest no matter where they are in the worldWhen you follow someone formally you see anything they post called ‘tweet’ Blogs: Educators use Twitters but many prefer using their professional Blogs to shareA blog is an online journal you can pick-up the thread of the topic and add some input/experience to it creating a learning environmentTypically blog is on the host of a website - Reader can post questions, comments or add their views on the posts
Helpful sites for students / business / lawyersAny technology used in Education should have strategy to address: academics, attendance, and culture: IM to parents / students where is he/she, etc. progress and home-work, projectsWe (Teachers) need to know what’s available? What are the benefits? How to engage [talk to through the channel they like social media] the studentsDigital CitizenDSL – Digital as a Second LanguageControl: time management; privacy issues, be responsible users
Therefore, provide contents NOT commercialsTo make high perceived value services:Use You Tube – Broadcast YourselfWrite article on web like EzineMake your won mini websiteHave blogs or Do anything on social media that:delivers contents like how-to videoAnswer questions of area of your expertiseWrite and reply emails – stay in touchAdvantages of social mediaMake you a credibleIncrease referralsNew relationshipsDemand high pricesOutstanding visibilityFamiliarityTrustOffer your product or servicesPerceived as expertIt make you TOP OF MIND
Therefore, provide contents NOT commercialsTo make high perceived value services:Use You Tube – Broadcast YourselfWrite article on web like EzineMake your won mini websiteHave blogs or Do anything on social media that:delivers contents like how-to videoAnswer questions of area of your expertiseWrite and reply emails – stay in touchAdvantages of social mediaMake you a credibleIncrease referralsNew relationshipsDemand high pricesOutstanding visibilityFamiliarityTrustOffer your product or servicesPerceived as expertIt make you TOP OF MIND
Social Media is Growing QuicklyBe its part to Receive Real BenefitsBe a valuable Member of CommunityGives multiple benefits for your Web Presence
Facebook – is another social networking toolIn Facebook you can participate both in public and private conversationsThe “LIKE” feature make it easy to find commonalityYou can set privacy sharing your posts
As a Facebook user you can have only your friends, friends of your friends to see what you postYou have 200 friends that give access to a lot of people opportunity to see your picture you post on the FacebookOnce the picture is in cyber-space, it is there FOREVER You can delete it from your account but the 200 your friends and 200 their friends he posting your picture to all of their friends – them reported to their friendsThat is true to anything you post on any site – comments, links, videos, stories
Web 3.0 is like a black-hole: eating up everythingWeb 3.0 would surpase Human Brain
Collaborate: work together especially on intellectual efforts