1. DISNEY: “MY HOLIDAY
CARTOON”
By – Itishree Swain

2. DISNEY
Products and Services Theme Parks
Entertainment Channels

3. Target Market Analysis
 Master of entertainment of all generations
Kids Children + Teenagers
Families

4. “Holiday Cartoon Campaign”
IDEA:
o New cartoon family which belongs to
the target market.
o Contest on Pinterest where every
team should be a family and they
should create a family cartoon board and link
it to Disney’s Website and Facebook

5. “Holiday Cartoon Campaign - IDEA”
Pinterest
Website Facebook

6. “Holiday Cartoon Campaign”
IDEA:
o Disney website collects all entries with their bookings
o Participants must visit maximum rides in the theme parks
o While in queues, vote for the best board for a ride.
o Scan QR code through smart phones to go to the Facebook
page to like it.
o Maximum votes and likes win and by next holiday Disney
creates the family cartoons and the ride specific to the
family for the season.

7. “Holiday Cartoon Campaign”
KEY PERFORMANCE INDICATORS:
Click-through Advertising
rates Awareness
Demographic
Positioning KPI - Customer
Increase
Revenue, Holiday Theme
Profit Margin, - Customer
ROI Increase

8. “Holiday Cartoon Campaign”
TOOLS AND TACTICS:
o Social media to accomplish the biggest task of
acquiring the attention and participation of its
target audience into a contest on Pinterest
o Blog about the new campaign as well as encourage
people to do so.

9. “Holiday Cartoon Campaign”
TOOLS AND TACTICS:
o Tweets could be hash-tagged as
#MyHolidayCartoon
o People can post their queries on twitter
which would be answered instantaneously.
o Use conventional mediums to advertise
its new campaign across the globe
– commercials

10. Thank you!