27&28 January 2010: Amsterdam, The Netherlands
Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions.
14. Brainstorming workshop: Using social media to achieve successful departmental goals. Carolyn Rhinebarger Chief Brainstormer and Expert on Social Media Strategic Guru Inc. (U.S.)
15. Social e-tailing: developing an integrated e-commerce approach following each brands DNA Georges – Edouard Dias Senior Vice President, E-business
16. Dealing with high expectations and serious resistance of implementing social media programmes in Airbus Stefan Kruijer Head of Employee Portal
17. Building a sound business case for social media programmes: assessing the pros and cons Kees Mulder Vice President Consumer Digital Group & Graphics Communication Group EAMER
18. Integrating viral marketing and social media into the traditional marketing mix Digital Marketing Director Patrick Eikelenboom
19. Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0 Arto Joensuu Director Search & Social
20. Engaging your organisation to use social media to maximise internal and external performance Sean MacNiven Head of Web Services
21. Social media and ROI: why use-cases are more compelling than excel sheets? Michael Heiss Vice President of Knowledge, Innovation and Technology
22. Fostering community value creation: ensuring effective engagement with users online and offline Tormod Askildsen Senior Director for Community Development
23. Interactive panel discussion: Damage control in social media: discussing effective strategies for turning negative into positive Gennifer Gehrt Mike Moran Robbert de Haan Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR Chief Strategist and Author on Social Media Marketing - CONVERSEON Marketing Director Paypal Benelux EBAY
Enhancing corporate performance through integrating social media into business strategies
Generating business momentum, visibility and market growth through social media
Examining the success and pitfalls of implementing social media in a large banking organisation
Overcoming the bottlenecks of implementing social media: what are the essential steps?
Social e-tailing: developing an integrated e-commerce approach following each brands DNA
Dealing with high expectations and serious resistance of implementing social media programmes
Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0
Engaging your organisation to use social media to maximise effectiveness and productivity
Social media and ROI: use-cases are more compelling than Excel sheets - choosing the right KPIs and analytics for measuring performance
Fostering community value creation
The agenda is packed with profit building and money saving techniques that you can put to work immediately. Learn from the best and share in their success!