1. Clark Currier Inn 2008-2009 Communications Plan Alana Avram Laura Belhumeur Yuhan Bien Trinette Faint Iris Hsiao Caren Tortorici

3. Coastal living & natural resources Newburyport facts

4. Fun things to do!

5. Local Businesses

11. Current Trends GenXers Female business traveler Leisure during the trip

19. Target Market: Their Needs Alpha Moms Busy Dads

20. Target Market: The Solution

22. Brand Vision The Clark Currier Inn is an intimate, historic inn located in downtown Newburyport that provides guests with personal service in a comfortable and friendly environment. With a charming and home-like atmosphere, The Clark Currier attracts business travelers and tourists for a great escape from their busy lives. Whether you’re on a fun-filled getaway with your loved one or a trip for business, Clark Currier is your home.

23. Inn Recommendations

24. Communications Plan 2008

28. Sales Promos Outreach to local businesses & Governor’s Academy

32. Welcome Home Program!

34. Direct Mail: For Businesses

35. Direct Mail: For GA Parents

38. Communications Plan 2009

39. Teambuilding

41. Public Relations

42. Budget: 2008 $500 Website Updates $7,084 2008 TOTAL $275 Postage $725 Card Costs $1,000 CRM Program $820 Postage $600 Printing Costs $1,420 Direct Mail $364 Room Discounts $50 Signs(Printing Costs) $414 Sales Promotions $80 Webervations Service $600 Pay-Per-Call $1180 Online $520 24 Hour Snacks $200 Ironing Service $700 Newspaper Subscriptions $600 Television Purchase $900 Coffee Refills $150 Keurig Coffee Machine $3,070 Inn Modifications Associated Costs (annually) 2008 Tactic

43. Estimated Revenue: 2008 Anticipated Revenue $20,020 Low (Jan-May & Sept-Dec) $13,650 Average 2.5 Additional Rooms/Week High (June-Aug) $ 6,370 Average 3.5 Additions Rooms/Week ’ 08 Plan Costs $ 7,084 Total Incremental Revenue $12,936

44. Budget: 2009 $300 Website Maintenance $7,299 2009 TOTAL $275 Postage $725 Card Costs $1,000 CRM Program $50 Postage $200 Media Kit Printing $250 Public Relations $1,435 Postage $900 Printing Costs $2,335 Direct Mail $364 Room Discounts $50 Signs(Printing Costs) $414 Sales Promotions $80 Webervations Service $600 Pay-Per-Call $1180 Online $520 24 Hour Snacks $700 Newspaper Subscriptions $900 Coffee Refills $2,120 Inn Modifications Associated Costs (annually) 2009 Tactic

45. Estimated Revenue: 2009 Anticipated Revenue $23,660 Low (Jan-May & Sept-Dec) $16,180 Average 3 Additional Rooms/Week High (June-Aug) $ 7,280 Average 4 Additions Rooms/Week ’ 09 Plan Costs $ 7,299 Total Incremental Revenue $16,361

46. Timeline: 2008

47. Timeline: 2009

48. Questions?

49. Thank You!