1. General Electric Group 1 Victoria Kennedy Antonia Harper Iris Hsiao Bryan Lai Ju-Young Bang

2. 1878 1954 Edison Electric Light Company “ This room is equipped with Edison Electric Light. Do not attempt to light with match. Simply turn key on wall by door.” Post-2001 The Jeff Immelt Years 1981-2001 The Jack Welch Years 1954-1980 The Growing Years 1878-1954 The Early Years

3. 1878 1954 -1892 Merged with Thomas-Houston Company ---> General Electric Company Post-2001 The Jeff Immelt Years 1981-2001 The Jack Welch Years 1954-1980 The Growing Years 1878-1954 The Early Years

4. 1878 1954 -1900s “ Everyone wants Electric Light, its Luxury--Comfort--Cleanliness--Convenience. Everybody can now afford it” “ Electric Light is Now Cheaper. Ask your Electric Light Company about this new lamp tomorrow morning. Find out why it is so economical. Learn how you can have Electricity Light at one half of the old Cost” Post-2001 The Jeff Immelt Years 1981-2001 The Jack Welch Years 1954-1980 The Growing Years 1878-1954 The Early Years

5. 1878 1954 -1900s -1910s GE Transportation GE Appliances GE Plastic GE Financial Service GE Medical Supplies Radio Corporation of America Few consumers recognize the GE brand. Post-2001 The Jeff Immelt Years 1981-2001 The Jack Welch Years 1954-1980 The Growing Years 1878-1954 The Early Years

7. 1878 1954 -1930s “ More Goods For More People At Less Cost” -->Depression years Post-2001 The Jeff Immelt Years 1981-2001 The Jack Welch Years 1954-1980 The Growing Years 1878-1954 The Early Years

8. 1878 1954 -1940s “ You Can Put Your Confidence In General Electric” -->Postwar sentiment Post-2001 The Jeff Immelt Years 1981-2001 The Jack Welch Years 1954-1980 The Growing Years 1878-1954 The Early Years

15. 1981 2001 -1991 “ The number one company in America” --By Forbes Magazine Post-2001 The Jeff Immelt Years 1981-2001 The Jack Welch Years 1954-1980 The Growing Years 1878-1954 The Early Years